---
title: "Deuter: search popularity and Share of Search worldwide"
description: "Deuter offers backpacks for hiking and backpacking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/deuter"
publisher: "Brandwave"
---

# Deuter: search popularity and Share of Search worldwide

Deuter offers backpacks for hiking and backpacking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Deuter
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among hiking backpack brands**: 14.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hiking backpack brands | 3 | 14.5% | 25K |

- [Hiking backpack brands](/demand/global-en/categories/hiking-backpack-brands)

## How has branded search demand for Deuter changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Deuter worldwide rose from 20K to 25K.
- Across the 11 months ending August 2026, Deuter’s estimated Share of Search among hiking backpack brands worldwide increased from 13.6% to 14.5%.
- Across the 11 months ending August 2026, Deuter’s estimated Share of Search among hiking backpack brands worldwide peaked at 14.5% in August 2026 and was lowest at 11.3% in February 2026.

## How did search popularity change for hiking backpack brands worldwide in August 2026?

- Deuter’s estimated Share of Search among hiking backpack brands worldwide has gained ground for 3 months in a row, from 12.1% to 14.5% in August 2026.
- Gossamer Gear’s estimated Share of Search among hiking backpack brands worldwide has lost ground for 3 months in a row, from 17.3% to 14.3% in August 2026.
- Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026.
- Estimated monthly branded searches for Granite Gear worldwide rose 20.9% over 11 measured months, from 6.3K to 7.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hiking backpack brands | 20K | 13.6% | 3 |
| Nov 2025 | Hiking backpack brands | 19.7K | 12.7% | 4 |
| Dec 2025 | Hiking backpack brands | 16.1K | 12.1% | 4 |
| Jan 2026 | Hiking backpack brands | 20K | 12.9% | 4 |
| Feb 2026 | Hiking backpack brands | 16.7K | 11.3% | 4 |
| Mar 2026 | Hiking backpack brands | 20.3K | 12.5% | 4 |
| Apr 2026 | Hiking backpack brands | 20.3K | 12.8% | 4 |
| May 2026 | Hiking backpack brands | 20.9K | 12.1% | 4 |
| Jun 2026 | Hiking backpack brands | 20.9K | 12.9% | 4 |
| Jul 2026 | Hiking backpack brands | 24.9K | 14.4% | 4 |
| Aug 2026 | Hiking backpack brands | 25K | 14.5% | 3 |
| Sep 2026 | Hiking backpack brands | — | — | — |

## How is Deuter measured?

Brandwave collects information about searches that people make online using Deuter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “deuter backpack”
- “deuter com”
- “deuter hiking backpack”
- “hiking backpack deuter”

## Which hiking backpack brands compete with Deuter?

- [Hyperlite Mountain Gear](/demand/global-en/brands/hyperlite-mountain-gear): Head-to-head: /demand/global-en/compare/deuter-vs-hyperlite-mountain-gear
- [Gregory](/demand/global-en/brands/gregory-backpacks): Head-to-head: /demand/global-en/compare/deuter-vs-gregory-backpacks
- [Gossamer Gear](/demand/global-en/brands/gossamer-gear): Head-to-head: /demand/global-en/compare/deuter-vs-gossamer-gear
- [Granite Gear](/demand/global-en/brands/granite-gear): Head-to-head: /demand/global-en/compare/deuter-vs-granite-gear

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Deuter: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/deuter

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/deuter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.