--- title: "Dettol: search popularity and Share of Search worldwide" description: "Dettol makes body wash or soap sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/dettol" publisher: "Brandwave" --- # Dettol: search popularity and Share of Search worldwide Dettol makes body wash or soap sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dettol - **Owned by**: Reckitt - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among bar soap brands**: 23.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bar soap brands | 2 | 23.3% | 246K | | Mould removers | 2 | 25% | 246K | | Disinfectant sprays | 1 | 38.4% | 246K | | Surface cleaner brands | 1 | 44.6% | 246K | | Hand sanitiser brands | 1 | 72.8% | 246K | - [Bar soap brands](/demand/global-en/categories/bar-soap-brands) - [Mould removers](/demand/global-en/categories/mould-removers) - [Disinfectant sprays](/demand/global-en/categories/disinfectant-sprays) - [Surface cleaner brands](/demand/global-en/categories/surface-cleaner-brands) - [Hand sanitiser brands](/demand/global-en/categories/hand-sanitiser-brands) ## How has branded search demand for Dettol changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Dettol worldwide held steady at 246K. - Across the 11 months ending August 2026, Dettol’s estimated Share of Search among bar soap brands worldwide decreased from 24.1% to 23.3%. - Across the 11 months ending August 2026, Dettol’s estimated Share of Search among bar soap brands worldwide peaked at 24.3% in December 2025 and was lowest at 20.2% in January 2026. - Across the 11 months ending August 2026, Dettol’s estimated Share of Search among mould removers worldwide peaked at 28.5% in July 2026 and was lowest at 21.5% in February 2026. - Across the 11 months ending August 2026, Dettol’s estimated Share of Search among disinfectant sprays worldwide decreased from 40.6% to 38.4%. - Across the 11 months ending August 2026, Dettol’s estimated Share of Search among disinfectant sprays worldwide peaked at 42.7% in December 2025 and was lowest at 37.9% in February 2026. - Across the 11 months ending August 2026, Dettol’s estimated Share of Search among surface cleaner brands worldwide increased from 43.8% to 44.6%. - Across the 11 months ending August 2026, Dettol’s estimated Share of Search among surface cleaner brands worldwide peaked at 48.8% in December 2025 and was lowest at 43.7% in February 2026. - Across the 11 months ending August 2026, Dettol’s estimated Share of Search among hand sanitiser brands worldwide decreased from 74.2% to 72.8%. - Across the 11 months ending August 2026, Dettol’s estimated Share of Search among hand sanitiser brands worldwide peaked at 79% in December 2025 and was lowest at 63.9% in April 2026. ## How did search popularity change for bar soap brands worldwide in August 2026? - In August 2026, Yardley gained estimated Share of Search among bar soap brands worldwide, from 4.7% to 5.7%. - In August 2026, Ivory lost estimated Share of Search among bar soap brands worldwide, from 52.5% to 52%. - Estimated monthly branded searches for Dial worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026. - Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026. ## How did search popularity change for mould removers worldwide in August 2026? - In August 2026, HG gained estimated Share of Search among mould removers worldwide, from 63.8% to 68.4%. - In August 2026, Dettol lost estimated Share of Search among mould removers worldwide, from 28.5% to 25%. - In August 2026, Cillit Bang lost estimated Share of Search among mould removers worldwide, from 5.7% to 5%. - In August 2026, Ronseal rose from 5th to 4th among mould removers worldwide. - In August 2026, Exit Mould fell from 4th to 5th among mould removers worldwide. - Estimated monthly branded searches for Zinsser worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026. ## How did search popularity change for disinfectant sprays worldwide in August 2026? - In August 2026, Lysol gained estimated Share of Search among disinfectant sprays worldwide, from 22.4% to 25.8%. - In August 2026, Dettol lost estimated Share of Search among disinfectant sprays worldwide, from 40.8% to 38.4%. - In August 2026, Clorox lost estimated Share of Search among disinfectant sprays worldwide, from 27.3% to 25.8%. - Estimated monthly branded searches for Purell worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. ## How did search popularity change for surface cleaner brands worldwide in August 2026? - Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026. - Estimated monthly branded searches for Mr Muscle worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## How did search popularity change for hand sanitiser brands worldwide in August 2026? - In August 2026, Purell gained estimated Share of Search among hand sanitiser brands worldwide, from 5.5% to 6.6%. - In August 2026, Germ-X gained estimated Share of Search among hand sanitiser brands worldwide, from 1.3% to 2%. - In August 2026, Dettol lost estimated Share of Search among hand sanitiser brands worldwide, from 74.2% to 72.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bar soap brands | 246K | 24.1% | 2 | | Nov 2025 | Bar soap brands | 246K | 24.3% | 2 | | Dec 2025 | Bar soap brands | 246K | 24.3% | 2 | | Jan 2026 | Bar soap brands | 246K | 20.2% | 2 | | Feb 2026 | Bar soap brands | 201K | 20.8% | 2 | | Mar 2026 | Bar soap brands | 246K | 21.7% | 2 | | Apr 2026 | Bar soap brands | 246K | 23.5% | 2 | | May 2026 | Bar soap brands | 246K | 23.3% | 2 | | Jun 2026 | Bar soap brands | 246K | 24.1% | 2 | | Jul 2026 | Bar soap brands | 246K | 23.5% | 2 | | Aug 2026 | Bar soap brands | 246K | 23.3% | 2 | | Sep 2026 | Bar soap brands | — | — | — | | Oct 2025 | Mould removers | 246K | 25.1% | 2 | | Nov 2025 | Mould removers | 246K | 25.1% | 2 | | Dec 2025 | Mould removers | 246K | 25.2% | 2 | | Jan 2026 | Mould removers | 246K | 25.1% | 2 | | Feb 2026 | Mould removers | 201K | 21.5% | 2 | | Mar 2026 | Mould removers | 246K | 25.1% | 2 | | Apr 2026 | Mould removers | 246K | 25% | 2 | | May 2026 | Mould removers | 246K | 25% | 2 | | Jun 2026 | Mould removers | 246K | 25.3% | 2 | | Jul 2026 | Mould removers | 246K | 28.5% | 2 | | Aug 2026 | Mould removers | 246K | 25% | 2 | | Sep 2026 | Mould removers | — | — | — | | Oct 2025 | Disinfectant sprays | 246K | 40.6% | 1 | | Nov 2025 | Disinfectant sprays | 246K | 42.3% | 1 | | Dec 2025 | Disinfectant sprays | 246K | 42.7% | 1 | | Jan 2026 | Disinfectant sprays | 246K | 40.1% | 1 | | Feb 2026 | Disinfectant sprays | 201K | 37.9% | 1 | | Mar 2026 | Disinfectant sprays | 246K | 40.6% | 1 | | Apr 2026 | Disinfectant sprays | 246K | 42.2% | 1 | | May 2026 | Disinfectant sprays | 246K | 40.8% | 1 | | Jun 2026 | Disinfectant sprays | 246K | 42.2% | 1 | | Jul 2026 | Disinfectant sprays | 246K | 40.8% | 1 | | Aug 2026 | Disinfectant sprays | 246K | 38.4% | 1 | | Sep 2026 | Disinfectant sprays | — | — | — | | Oct 2025 | Surface cleaner brands | 246K | 43.8% | 1 | | Nov 2025 | Surface cleaner brands | 246K | 43.8% | 1 | | Dec 2025 | Surface cleaner brands | 246K | 48.8% | 1 | | Jan 2026 | Surface cleaner brands | 246K | 43.8% | 1 | | Feb 2026 | Surface cleaner brands | 201K | 43.7% | 1 | | Mar 2026 | Surface cleaner brands | 246K | 43.8% | 1 | | Apr 2026 | Surface cleaner brands | 246K | 44.6% | 1 | | May 2026 | Surface cleaner brands | 246K | 44.6% | 1 | | Jun 2026 | Surface cleaner brands | 246K | 44.6% | 1 | | Jul 2026 | Surface cleaner brands | 246K | 44.6% | 1 | | Aug 2026 | Surface cleaner brands | 246K | 44.6% | 1 | | Sep 2026 | Surface cleaner brands | — | — | — | | Oct 2025 | Hand sanitiser brands | 246K | 74.2% | 1 | | Nov 2025 | Hand sanitiser brands | 246K | 76.7% | 1 | | Dec 2025 | Hand sanitiser brands | 246K | 79% | 1 | | Jan 2026 | Hand sanitiser brands | 246K | 75.8% | 1 | | Feb 2026 | Hand sanitiser brands | 201K | 70.2% | 1 | | Mar 2026 | Hand sanitiser brands | 246K | 68.1% | 1 | | Apr 2026 | Hand sanitiser brands | 246K | 63.9% | 1 | | May 2026 | Hand sanitiser brands | 246K | 67.3% | 1 | | Jun 2026 | Hand sanitiser brands | 246K | 72.4% | 1 | | Jul 2026 | Hand sanitiser brands | 246K | 74.2% | 1 | | Aug 2026 | Hand sanitiser brands | 246K | 72.8% | 1 | | Sep 2026 | Hand sanitiser brands | — | — | — | ## How is Dettol measured? Brandwave collects information about searches that people make online using Dettol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dettol” ## Which bar soap brands compete with Dettol? - [Ivory](/demand/global-en/brands/ivory): Head-to-head: /demand/global-en/compare/dettol-vs-ivory - [Dial](/demand/global-en/brands/dial): Head-to-head: /demand/global-en/compare/dettol-vs-dial - [Yardley](/demand/global-en/brands/yardley): Head-to-head: /demand/global-en/compare/dettol-vs-yardley - [Dove](/demand/global-en/brands/dove): Head-to-head: /demand/global-en/compare/dettol-vs-dove ## Who owns Dettol? Dettol is owned by Reckitt. Brandwave also tracks Finish, owned by the same company, worldwide. - [Reckitt](/demand/global-en/companies/reckitt): Owns 6 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Dettol? Dettol is owned by Reckitt. Brandwave also tracks Finish, owned by the same company, worldwide. ## Cite this page Brandwave. "Dettol: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/dettol This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dettol. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.