--- title: "Desmond & Dempsey: search popularity worldwide" description: "Desmond & Dempsey makes printed pyjamas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/desmond-and-dempsey" publisher: "Brandwave" --- # Desmond & Dempsey: search popularity worldwide Desmond & Dempsey makes printed pyjamas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Desmond & Dempsey - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among sleepwear brands**: 2.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sleepwear brands | 13 | 2.3% | 9.9K | - [Sleepwear brands](/demand/global-en/categories/sleepwear-brands) ## Top sleepwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Desmond & Dempsey did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lake Pajamas | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Eberjey | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cozy Earth | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | SKIMS | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Printfresh | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Quince | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Petite Plume | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lunya | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Peter Alexander | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Derek Rose | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Papinelle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PJ Salvage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BedHead Pajamas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Desmond & Dempsey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sleepwear brands - Asked ChatGPT "Which pajama brand should I buy?": 1. Eberjey, 2. Lake Pajamas - Asked ChatGPT "What are the best pajama brands?": 1. Lake Pajamas, 2. Eberjey, 3. Petite Plume, 4. Lunya, 5. Printfresh, 6. Cozy Earth, 7. Quince - Asked ChatGPT "What's the best pajama brand for hot sleepers?": 1. Cozy Earth, 2. Quince, 3. Eberjey, 4. Lake Pajamas - Searched Google, AI Overview "pajamas": 1. SKIMS, 2. Lake Pajamas, 3. Eberjey - Searched Google, AI Overview "pajama sets": 1. Lake Pajamas, 2. Printfresh Not named in any answer: Peter Alexander, Derek Rose, Papinelle, PJ Salvage, BedHead Pajamas and Desmond & Dempsey. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Desmond & Dempsey changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Desmond & Dempsey worldwide fell from 12.1K to 9.9K. - Across the 12 months ending September 2026, Desmond & Dempsey’s share of searches among sleepwear brands worldwide peaked at 3.1% in June 2026 and was lowest at 2% in July 2026. - Across the 12 months ending September 2026, Desmond & Dempsey fell from 12th to 13th among sleepwear brands worldwide. ## How did search popularity change for sleepwear brands worldwide in September 2026? - In September 2026, Cozy Earth overtook Lunya to rank 8th among sleepwear brands worldwide, with 4.1% of the searches. - In September 2026, Petite Plume overtook Printfresh to rank 4th among sleepwear brands worldwide, with 11.3% of the searches. - In September 2026, Derek Rose gained share of searches among sleepwear brands worldwide, from 5.2% to 6.2%. - In September 2026, Peter Alexander lost share of searches among sleepwear brands worldwide, from 14.9% to 12.6%. - In September 2026, Desmond & Dempsey lost share of searches among sleepwear brands worldwide, from 2.8% to 2.3%. - In September 2026, BedHead Pajamas rose from 13th to 12th among sleepwear brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sleepwear brands | 12.1K | 2.7% | 12 | | Nov 2025 | Sleepwear brands | 22.2K | 2.1% | 11 | | Dec 2025 | Sleepwear brands | 22.2K | 2.3% | 11 | | Jan 2026 | Sleepwear brands | 12.1K | 2.2% | 13 | | Feb 2026 | Sleepwear brands | 9.9K | 2.3% | 12 | | Mar 2026 | Sleepwear brands | 12.1K | 2.8% | 12 | | Apr 2026 | Sleepwear brands | 9.9K | 2.5% | 13 | | May 2026 | Sleepwear brands | 9.9K | 2.2% | 13 | | Jun 2026 | Sleepwear brands | 12.1K | 3.1% | 11 | | Jul 2026 | Sleepwear brands | 9.9K | 2% | 13 | | Aug 2026 | Sleepwear brands | 12.1K | 2.8% | 12 | | Sep 2026 | Sleepwear brands | 9.9K | 2.3% | 13 | ## How are Desmond & Dempsey’s branded searches counted? Brandwave collects information about searches that people make online using Desmond & Dempsey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “desmond and dempsey” ## Which sleepwear brands compete with Desmond & Dempsey? - [Lake Pajamas](/demand/global-en/brands/lake-pajamas) - [Peter Alexander](/demand/global-en/brands/peter-alexander) - [Eberjey](/demand/global-en/brands/eberjey) - [Petite Plume](/demand/global-en/brands/petite-plume) - [Printfresh](/demand/global-en/brands/printfresh) - [SKIMS](/demand/global-en/brands/skims) - [Derek Rose](/demand/global-en/brands/derek-rose) - [Cozy Earth](/demand/global-en/brands/cozy-earth) - [Lunya](/demand/global-en/brands/lunya): Head-to-head: /demand/global-en/compare/desmond-and-dempsey-vs-lunya - [Papinelle](/demand/global-en/brands/papinelle): Head-to-head: /demand/global-en/compare/desmond-and-dempsey-vs-papinelle - [PJ Salvage](/demand/global-en/brands/pj-salvage): Head-to-head: /demand/global-en/compare/desmond-and-dempsey-vs-pj-salvage - [BedHead Pajamas](/demand/global-en/brands/bedhead-pajamas): Head-to-head: /demand/global-en/compare/bedhead-pajamas-vs-desmond-and-dempsey - [Quince](/demand/global-en/brands/quince): Head-to-head: /demand/global-en/compare/desmond-and-dempsey-vs-quince ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Desmond & Dempsey: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/desmond-and-dempsey This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/desmond-and-dempsey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.