--- title: "Depop: search popularity and Share of Search worldwide" description: "Depop is a resale fashion platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/depop" publisher: "Brandwave" --- # Depop: search popularity and Share of Search worldwide Depop is a resale fashion platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Depop - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among second hand marketplaces**: 8.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Second hand marketplaces | 2 | 8.5% | 3.4M | | Resale fashion platforms | 2 | 8.9% | 3.4M | - [Second hand marketplaces](/demand/global-en/categories/second-hand-marketplaces) - [Resale fashion platforms](/demand/global-en/categories/resale-fashion-platforms) ## How has branded search demand for Depop changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Depop worldwide rose from 2.2M to 3.4M. - Across the 11 months ending August 2026, Depop’s estimated Share of Search among second hand marketplaces worldwide increased from 5.9% to 8.5%. - Across the 11 months ending August 2026, Depop’s estimated Share of Search among second hand marketplaces worldwide peaked at 10.1% in July 2026 and was lowest at 5.9% in October 2025. - Across the 11 months ending August 2026, Depop’s estimated Share of Search among resale fashion platforms worldwide increased from 6.2% to 8.9%. - Across the 11 months ending August 2026, Depop’s estimated Share of Search among resale fashion platforms worldwide peaked at 10.7% in July 2026 and was lowest at 6.2% in October 2025. ## How did search popularity change for second hand marketplaces worldwide in August 2026? - In August 2026, Vinted gained estimated Share of Search among second hand marketplaces worldwide, from 75.1% to 77.5%. - In August 2026, Depop lost estimated Share of Search among second hand marketplaces worldwide, from 10.1% to 8.5%. - In August 2026, Mercari lost estimated Share of Search among second hand marketplaces worldwide, from 6.8% to 5.7%. - Estimated monthly branded searches for Poshmark worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026. ## How did search popularity change for resale fashion platforms worldwide in August 2026? - In August 2026, Vinted gained estimated Share of Search among resale fashion platforms worldwide, from 79.4% to 81%. - In August 2026, Depop lost estimated Share of Search among resale fashion platforms worldwide, from 10.7% to 8.9%. - Estimated monthly branded searches for Poshmark worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026. - Estimated monthly branded searches for Vestiaire Collective worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Second hand marketplaces | 2.2M | 5.9% | 2 | | Nov 2025 | Second hand marketplaces | 2.2M | 5.9% | 2 | | Dec 2025 | Second hand marketplaces | 2.2M | 7% | 2 | | Jan 2026 | Second hand marketplaces | 2.2M | 6.8% | 2 | | Feb 2026 | Second hand marketplaces | 2.2M | 6.8% | 2 | | Mar 2026 | Second hand marketplaces | 2.7M | 7% | 2 | | Apr 2026 | Second hand marketplaces | 2.2M | 5.9% | 2 | | May 2026 | Second hand marketplaces | 2.2M | 5.9% | 2 | | Jun 2026 | Second hand marketplaces | 2.7M | 7.2% | 2 | | Jul 2026 | Second hand marketplaces | 3.4M | 10.1% | 2 | | Aug 2026 | Second hand marketplaces | 3.4M | 8.5% | 2 | | Sep 2026 | Second hand marketplaces | — | — | — | | Oct 2025 | Resale fashion platforms | 2.2M | 6.2% | 2 | | Nov 2025 | Resale fashion platforms | 2.2M | 6.2% | 2 | | Dec 2025 | Resale fashion platforms | 2.2M | 7.4% | 2 | | Jan 2026 | Resale fashion platforms | 2.2M | 7.2% | 2 | | Feb 2026 | Resale fashion platforms | 2.2M | 7.2% | 2 | | Mar 2026 | Resale fashion platforms | 2.7M | 7.4% | 2 | | Apr 2026 | Resale fashion platforms | 2.2M | 6.2% | 2 | | May 2026 | Resale fashion platforms | 2.2M | 6.2% | 2 | | Jun 2026 | Resale fashion platforms | 2.7M | 7.6% | 2 | | Jul 2026 | Resale fashion platforms | 3.4M | 10.7% | 2 | | Aug 2026 | Resale fashion platforms | 3.4M | 8.9% | 2 | | Sep 2026 | Resale fashion platforms | — | — | — | ## How is Depop measured? Brandwave collects information about searches that people make online using Depop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “depop” ## Which second hand marketplaces compete with Depop? - [Vinted](/demand/global-en/brands/vinted): Head-to-head: /demand/global-en/compare/depop-vs-vinted - [Mercari](/demand/global-en/brands/mercari): Head-to-head: /demand/global-en/compare/depop-vs-mercari - [Poshmark](/demand/global-en/brands/poshmark): Head-to-head: /demand/global-en/compare/depop-vs-poshmark - [ThredUp](/demand/global-en/brands/thred-up): Head-to-head: /demand/global-en/compare/depop-vs-thred-up ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Depop: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/depop This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/depop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.