--- title: "dentsu: search popularity worldwide" description: "dentsu is a global media, creative and customer experience network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/dentsu" publisher: "Brandwave" --- # dentsu: search popularity worldwide dentsu is a global media, creative and customer experience network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: dentsu - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among media buying agencies**: 36.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Media buying agencies | 1 | 36.1% | 110K | - [Media buying agencies](/demand/global-en/categories/media-buying-agencies) ## Top media buying agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, dentsu did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tinuiti | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Disruptive Advertising | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Directive | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Hotspex Media | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | dentsu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WPP Media | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Omnicom Media Group | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | IPG Mediabrands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Publicis Media | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Havas Media | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about media buying agencies - Asked ChatGPT "Which media buying agency should I hire?": 1. Hotspex Media - Asked ChatGPT "What are the best media buying agencies?": 1. Tinuiti, 2. Disruptive Advertising, 3. Directive, 4. Hotspex Media - Asked ChatGPT "What's the best media buying agency for ad campaigns?": 1. Tinuiti, 2. Disruptive Advertising, 3. Directive - Searched Google, AI Overview "media buying agencies": named none of the brands we track - Searched Google, AI Overview "digital media buying agency": named none of the brands we track Not named in any answer: dentsu, WPP Media, Omnicom Media Group, IPG Mediabrands, Publicis Media and Havas Media. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for dentsu changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for dentsu worldwide held steady at 110K. - Across the 12 months ending September 2026, dentsu’s share of searches among media buying agencies worldwide decreased from 37% to 36.1%. - Across the 12 months ending September 2026, dentsu’s share of searches among media buying agencies worldwide peaked at 37.9% in November 2025 and was lowest at 32.5% in May 2026. ## How did search popularity change for media buying agencies worldwide in September 2026? - In September 2026, IPG Mediabrands overtook Havas Media to rank 4th among media buying agencies worldwide, with 5.9% of the searches. - In September 2026, Publicis Media overtook Havas Media to rank 5th among media buying agencies worldwide, with 5.9% of the searches. - In September 2026, dentsu gained share of searches among media buying agencies worldwide, from 33% to 36.1%. - In September 2026, WPP Media lost share of searches among media buying agencies worldwide, from 32.4% to 30.3%. - In September 2026, Omnicom Media Group lost share of searches among media buying agencies worldwide, from 14.8% to 13.3%. - In September 2026, Havas Media lost share of searches among media buying agencies worldwide, from 5.4% to 4.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Media buying agencies | 110K | 37% | 1 | | Nov 2025 | Media buying agencies | 110K | 37.9% | 1 | | Dec 2025 | Media buying agencies | 90.5K | 35.6% | 1 | | Jan 2026 | Media buying agencies | 110K | 36.1% | 1 | | Feb 2026 | Media buying agencies | 110K | 36.6% | 1 | | Mar 2026 | Media buying agencies | 110K | 36.3% | 1 | | Apr 2026 | Media buying agencies | 110K | 36.6% | 1 | | May 2026 | Media buying agencies | 90.5K | 32.5% | 1 | | Jun 2026 | Media buying agencies | 90.5K | 33.8% | 1 | | Jul 2026 | Media buying agencies | 90.5K | 32.6% | 1 | | Aug 2026 | Media buying agencies | 90.5K | 33% | 1 | | Sep 2026 | Media buying agencies | 110K | 36.1% | 1 | ## How are dentsu’s branded searches counted? Brandwave collects information about searches that people make online using dentsu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dentsu” ## Which media buying agencies compete with dentsu? - [WPP Media](/demand/global-en/brands/wpp-media): Head-to-head: /demand/global-en/compare/dentsu-vs-wpp-media - [Omnicom Media Group](/demand/global-en/brands/omnicom-media-group): Head-to-head: /demand/global-en/compare/dentsu-vs-omnicom-media-group - [IPG Mediabrands](/demand/global-en/brands/ipg-mediabrands): Head-to-head: /demand/global-en/compare/dentsu-vs-ipg-mediabrands - [Publicis Media](/demand/global-en/brands/publicis-media): Head-to-head: /demand/global-en/compare/dentsu-vs-publicis-media - [Havas Media](/demand/global-en/brands/havas-media): Head-to-head: /demand/global-en/compare/dentsu-vs-havas-media - [Tinuiti](/demand/global-en/brands/tinuiti) - [Disruptive Advertising](/demand/global-en/brands/disruptive-advertising) - [Directive](/demand/global-en/brands/directive) - [Hotspex Media](/demand/global-en/brands/hotspex-media) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "dentsu: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/dentsu This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dentsu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.