--- title: "How popular is Delugs? Searches and AI answers worldwide" description: "Delugs makes watch straps, including for Apple Watch. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/delugs" publisher: "Brandwave" --- # How popular is Delugs? Searches and AI answers worldwide Delugs makes watch straps, including for Apple Watch. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Delugs - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among watch strap brands**: 25.4% ## Where does Delugs compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Watch strap brands | 1 | 25.4% | 33.1K | - [Watch strap brands](/demand/global-en/categories/watch-strap-brands) ## Top watch strap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Delugs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Delugs is the most recommended of the 14. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Delugs | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Hirsch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Barton | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Molequin | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Jean Rousseau | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Artem | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Crown & Buckle | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Strapcode | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Uncle Straps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WatchGecko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bulang & Sons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nomad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Crafter Blue | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cheapest NATO Straps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about watch strap brands - Asked ChatGPT "Where's the best place to buy watch straps?": 1. Delugs, 2. Hirsch, 3. Barton, 4. Crown & Buckle, 5. Strapcode - Asked ChatGPT "What are the best watch strap brands?": 1. Delugs, 2. Hirsch, 3. Artem, 4. Barton, 5. Molequin, 6. Jean Rousseau, 7. Crown & Buckle - Asked ChatGPT "Which brand makes the best leather watch straps?": 1. Delugs, 2. Molequin, 3. Jean Rousseau, 4. Hirsch - Searched Google, AI Overview "watch straps": 1. Barton - Searched Google, AI Overview "leather watch strap": 1. Barton, 2. Hirsch Not named in any answer: Uncle Straps, WatchGecko, Bulang & Sons, Nomad, Crafter Blue and Cheapest NATO Straps. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Delugs changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Delugs worldwide held steady at 33.1K. - Across the 12 months ending October 2026, Delugs’ share of searches among watch strap brands worldwide increased from 24.2% to 25.4%. - Across the 12 months ending October 2026, Delugs’ share of searches among watch strap brands worldwide peaked at 30.5% in May 2026 and was lowest at 20.2% in January 2026. ## How did search popularity change for watch strap brands worldwide in October 2026? - In October 2026, Delugs gained share of searches among watch strap brands worldwide, from 23.9% to 25.4%. - In October 2026, Uncle Straps gained share of searches among watch strap brands worldwide, from 10.7% to 11.4%. - In October 2026, WatchGecko gained share of searches among watch strap brands worldwide, from 8.7% to 9.3%. - In October 2026, Nomad lost share of searches among watch strap brands worldwide, from 5.9% to 4.1%. - In October 2026, Jean Rousseau lost share of searches among watch strap brands worldwide, from 8.3% to 7.2%. - In October 2026, Barton lost share of searches among watch strap brands worldwide, from 8.3% to 7.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Watch strap brands | 33.1K | 24.2% | 1 | | Dec 2025 | Watch strap brands | 27.1K | 21.4% | 1 | | Jan 2026 | Watch strap brands | 27.1K | 20.2% | 1 | | Feb 2026 | Watch strap brands | 27.1K | 21% | 1 | | Mar 2026 | Watch strap brands | 27.1K | 20.6% | 1 | | Apr 2026 | Watch strap brands | 33.1K | 23.6% | 1 | | May 2026 | Watch strap brands | 49.5K | 30.5% | 1 | | Jun 2026 | Watch strap brands | 40.5K | 26.3% | 1 | | Jul 2026 | Watch strap brands | 40.5K | 26.5% | 1 | | Aug 2026 | Watch strap brands | 40.5K | 25.5% | 1 | | Sep 2026 | Watch strap brands | 33.1K | 23.9% | 1 | | Oct 2026 | Watch strap brands | 33.1K | 25.4% | 1 | ## How are Delugs’ branded searches counted? Brandwave collects information about searches that people make online using Delugs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “delugs” ## Which watch strap brands compete with Delugs? - [Uncle Straps](/demand/global-en/brands/uncle-straps): Head-to-head: /demand/global-en/compare/delugs-vs-uncle-straps - [WatchGecko](/demand/global-en/brands/watchgecko): Head-to-head: /demand/global-en/compare/delugs-vs-watchgecko - [Strapcode](/demand/global-en/brands/strapcode): Head-to-head: /demand/global-en/compare/delugs-vs-strapcode - [Barton](/demand/global-en/brands/barton-watch-bands): Head-to-head: /demand/global-en/compare/barton-watch-bands-vs-delugs - [Jean Rousseau](/demand/global-en/brands/jean-rousseau): Head-to-head: /demand/global-en/compare/delugs-vs-jean-rousseau - [Hirsch](/demand/global-en/brands/hirsch-straps) - [Crown & Buckle](/demand/global-en/brands/crown-and-buckle) - [Artem](/demand/global-en/brands/artem-straps) - [Bulang & Sons](/demand/global-en/brands/bulang-and-sons) - [Nomad](/demand/global-en/brands/nomad-goods) - [Crafter Blue](/demand/global-en/brands/crafter-blue) - [Molequin](/demand/global-en/brands/molequin) - [Cheapest NATO Straps](/demand/global-en/brands/cheapest-nato-straps) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Delugs? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/delugs This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/delugs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.