---
title: "De'Longhi: search popularity and Share of Search worldwide"
description: "De'Longhi offers espresso machines for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/delonghi"
publisher: "Brandwave"
---

# De'Longhi: search popularity and Share of Search worldwide

De'Longhi offers espresso machines for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: De'Longhi
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among home espresso machine brands**: 55.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Home espresso machine brands | 1 | 55.1% | 1.4M |

- [Home espresso machine brands](/demand/global-en/categories/home-espresso-machine-brands)

## How has branded search demand for De'Longhi changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for De'Longhi worldwide fell from 1.6M to 1.4M.
- Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among home espresso machine brands worldwide decreased from 58.8% to 55.1%.
- Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among home espresso machine brands worldwide peaked at 58.8% in October 2025 and was lowest at 53.5% in July 2026.

## How did search popularity change for home espresso machine brands worldwide in August 2026?

- In August 2026, De'Longhi gained estimated Share of Search among home espresso machine brands worldwide, from 53.5% to 55.1%.
- In August 2026, Breville lost estimated Share of Search among home espresso machine brands worldwide, from 34.6% to 32.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home espresso machine brands | 1.6M | 58.8% | 1 |
| Nov 2025 | Home espresso machine brands | 2.3M | 56.2% | 1 |
| Dec 2025 | Home espresso machine brands | 2.1M | 54.2% | 1 |
| Jan 2026 | Home espresso machine brands | 1.7M | 54.6% | 1 |
| Feb 2026 | Home espresso machine brands | 1.3M | 55.6% | 1 |
| Mar 2026 | Home espresso machine brands | 1.4M | 55.1% | 1 |
| Apr 2026 | Home espresso machine brands | 1.4M | 55.5% | 1 |
| May 2026 | Home espresso machine brands | 1.4M | 56.2% | 1 |
| Jun 2026 | Home espresso machine brands | 1.3M | 55.3% | 1 |
| Jul 2026 | Home espresso machine brands | 1.3M | 53.5% | 1 |
| Aug 2026 | Home espresso machine brands | 1.4M | 55.1% | 1 |
| Sep 2026 | Home espresso machine brands | — | — | — |

## How is De'Longhi measured?

Brandwave collects information about searches that people make online using De'Longhi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “de longhi”
- “de'longhi”
- “de'longhi espresso machine”
- “delonghi coffee machine”
- “delonghi com”
- “delonghi dedica”
- “delonghi dinamica”
- “delonghi eletta”
- “delonghi la specialista”
- “delonghi magnifica”

## Which home espresso machine brands compete with De'Longhi?

- [Breville](/demand/global-en/brands/breville): Head-to-head: /demand/global-en/compare/breville-vs-delonghi
- [Gaggia](/demand/global-en/brands/gaggia): Head-to-head: /demand/global-en/compare/delonghi-vs-gaggia
- [Lelit](/demand/global-en/brands/lelit): Head-to-head: /demand/global-en/compare/delonghi-vs-lelit
- [Profitec](/demand/global-en/brands/profitec): Head-to-head: /demand/global-en/compare/delonghi-vs-profitec

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "De'Longhi: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/delonghi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/delonghi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.