--- title: "Dell: search popularity and Share of Search worldwide" description: "Dell is a laptop brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/dell" publisher: "Brandwave" --- # Dell: search popularity and Share of Search worldwide Dell is a laptop brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dell - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among laptop brands**: 6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Laptop brands | 4 | 6% | 673K | | Computer monitor brands | 2 | 18.1% | 673K | - [Laptop brands](/demand/global-en/categories/laptop-brands) - [Computer monitor brands](/demand/global-en/categories/computer-monitor-brands) ## How has branded search demand for Dell changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Dell worldwide held steady at 673K. - Across the 11 months ending August 2026, Dell’s estimated Share of Search among laptop brands worldwide decreased from 6.5% to 6%. - Across the 11 months ending August 2026, Dell’s estimated Share of Search among laptop brands worldwide peaked at 6.5% in January 2026 and was lowest at 4.4% in March 2026. - Across the 11 months ending August 2026, Dell’s estimated Share of Search among computer monitor brands worldwide peaked at 18.2% in November 2025 and was lowest at 15% in March 2026. ## How did search popularity change for laptop brands worldwide in August 2026? - In August 2026, Apple MacBook gained estimated Share of Search among laptop brands worldwide, from 46.4% to 49.4%. - In August 2026, ASUS gained estimated Share of Search among laptop brands worldwide, from 16.7% to 17.5%. - In August 2026, Lenovo lost estimated Share of Search among laptop brands worldwide, from 28% to 24.4%. - Estimated monthly branded searches for HP worldwide fell 20.1% over 11 measured months, from 396K to 316K in August 2026. ## How did search popularity change for computer monitor brands worldwide in August 2026? - In August 2026, ASUS gained estimated Share of Search among computer monitor brands worldwide, from 52.2% to 53%. - In August 2026, Dell gained estimated Share of Search among computer monitor brands worldwide, from 17.6% to 18.1%. - In August 2026, Samsung lost estimated Share of Search among computer monitor brands worldwide, from 12% to 11.4%. - In August 2026, BenQ lost estimated Share of Search among computer monitor brands worldwide, from 4.3% to 3.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Laptop brands | 673K | 6.5% | 4 | | Nov 2025 | Laptop brands | 673K | 6.1% | 4 | | Dec 2025 | Laptop brands | 550K | 5.4% | 4 | | Jan 2026 | Laptop brands | 673K | 6.5% | 4 | | Feb 2026 | Laptop brands | 550K | 5.7% | 4 | | Mar 2026 | Laptop brands | 550K | 4.4% | 4 | | Apr 2026 | Laptop brands | 550K | 5.9% | 4 | | May 2026 | Laptop brands | 550K | 5.9% | 4 | | Jun 2026 | Laptop brands | 550K | 5.4% | 4 | | Jul 2026 | Laptop brands | 550K | 5.6% | 4 | | Aug 2026 | Laptop brands | 673K | 6% | 4 | | Sep 2026 | Laptop brands | — | — | — | | Oct 2025 | Computer monitor brands | 673K | 17.7% | 2 | | Nov 2025 | Computer monitor brands | 673K | 18.2% | 2 | | Dec 2025 | Computer monitor brands | 550K | 15.5% | 2 | | Jan 2026 | Computer monitor brands | 673K | 18% | 2 | | Feb 2026 | Computer monitor brands | 550K | 15.6% | 2 | | Mar 2026 | Computer monitor brands | 550K | 15% | 3 | | Apr 2026 | Computer monitor brands | 550K | 17.8% | 2 | | May 2026 | Computer monitor brands | 550K | 17.7% | 2 | | Jun 2026 | Computer monitor brands | 550K | 16% | 2 | | Jul 2026 | Computer monitor brands | 550K | 17.6% | 2 | | Aug 2026 | Computer monitor brands | 673K | 18.1% | 2 | | Sep 2026 | Computer monitor brands | — | — | — | ## How is Dell measured? Brandwave collects information about searches that people make online using Dell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dell laptop” ## Which laptop brands compete with Dell? - [Apple MacBook](/demand/global-en/brands/apple-macbook): Head-to-head: /demand/global-en/compare/apple-macbook-vs-dell - [Lenovo](/demand/global-en/brands/lenovo): Head-to-head: /demand/global-en/compare/dell-vs-lenovo - [ASUS](/demand/global-en/brands/asus): Head-to-head: /demand/global-en/compare/asus-vs-dell - [HP](/demand/global-en/brands/hp): Head-to-head: /demand/global-en/compare/dell-vs-hp ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dell: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/dell This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.