---
title: "DeepL: search popularity and Share of Search worldwide"
description: "DeepL provides tools and services to translate text between languages. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/deepl"
publisher: "Brandwave"
---

# DeepL: search popularity and Share of Search worldwide

DeepL provides tools and services to translate text between languages. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: DeepL
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among online translation tools**: 7.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online translation tools | 2 | 7.4% | 18.7M |

- [Online translation tools](/demand/global-en/categories/online-translation-tools)

## How has branded search demand for DeepL changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for DeepL worldwide fell from 31.2M to 18.7M.
- Across the 11 months ending August 2026, DeepL’s estimated Share of Search among online translation tools worldwide decreased from 9.6% to 7.4%.
- Across the 11 months ending August 2026, DeepL’s estimated Share of Search among online translation tools worldwide peaked at 11.3% in July 2026 and was lowest at 7.4% in August 2026.

## How did search popularity change for online translation tools worldwide in August 2026?

- In August 2026, Google Translate gained estimated Share of Search among online translation tools worldwide, from 85.3% to 89.5%.
- In August 2026, DeepL lost estimated Share of Search among online translation tools worldwide, from 11.3% to 7.4%.
- Estimated monthly branded searches for Reverso worldwide fell 54.5% over 11 measured months, from 4.1M to 1.9M in August 2026.
- Estimated monthly branded searches for QuillBot worldwide fell 39.5% over 11 measured months, from 9.3M to 5.6M in August 2026.
- Estimated monthly branded searches for Papago worldwide fell 34.6% over 11 measured months, from 785K to 513K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online translation tools | 31.2M | 9.6% | 2 |
| Nov 2025 | Online translation tools | 28.4M | 8.9% | 2 |
| Dec 2025 | Online translation tools | 24.6M | 7.9% | 2 |
| Jan 2026 | Online translation tools | 27.8M | 8.8% | 2 |
| Feb 2026 | Online translation tools | 24.6M | 7.9% | 2 |
| Mar 2026 | Online translation tools | 31.2M | 9.7% | 2 |
| Apr 2026 | Online translation tools | 26.7M | 8.5% | 2 |
| May 2026 | Online translation tools | 28M | 8.8% | 2 |
| Jun 2026 | Online translation tools | 28M | 10.6% | 2 |
| Jul 2026 | Online translation tools | 30.3M | 11.3% | 2 |
| Aug 2026 | Online translation tools | 18.7M | 7.4% | 2 |
| Sep 2026 | Online translation tools | — | — | — |

## How is DeepL measured?

Brandwave collects information about searches that people make online using DeepL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “deepl”
- “deepl ai”
- “deepl app”
- “deepl com”
- “deepl software”
- “deepl translator”
- “translator deepl”

## Which online translation tools compete with DeepL?

- [Google Translate](/demand/global-en/brands/google-translate): Head-to-head: /demand/global-en/compare/deepl-vs-google-translate
- [QuillBot](/demand/global-en/brands/quillbot): Head-to-head: /demand/global-en/compare/deepl-vs-quillbot
- [Reverso](/demand/global-en/brands/reverso): Head-to-head: /demand/global-en/compare/deepl-vs-reverso
- [Papago](/demand/global-en/brands/papago): Head-to-head: /demand/global-en/compare/deepl-vs-papago

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "DeepL: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/deepl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/deepl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.