---
title: "Deel: search popularity and Share of Search worldwide"
description: "A global HR and payroll platform offering employer of record, contractor payments, and payroll services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/deel"
publisher: "Brandwave"
---

# Deel: search popularity and Share of Search worldwide

A global HR and payroll platform offering employer of record, contractor payments, and payroll services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Deel
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among contractor management platforms**: 89.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Contractor management platforms | 1 | 89.5% | 323K |
| Employer of record platforms | 1 | 81.9% | 323K |
| payroll platforms | 1 | 86.1% | 323K |

- [Contractor management platforms](/demand/global-en/categories/contractor-management-platforms)
- [Employer of record platforms](/demand/global-en/categories/employer-of-record-platforms)
- [Global payroll platforms](/demand/global-en/categories/global-payroll-platforms)

## How has branded search demand for Deel changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Deel worldwide held steady, from 319K to 323K.
- Across the 11 months ending August 2026, Deel’s estimated Share of Search among contractor management platforms worldwide increased from 85.7% to 89.5%.
- Across the 11 months ending August 2026, Deel’s estimated Share of Search among contractor management platforms worldwide peaked at 92.5% in May 2026 and was lowest at 85.7% in October 2025.
- Across the 11 months ending August 2026, Deel’s estimated Share of Search among employer of record platforms worldwide increased from 78.3% to 81.9%.
- Across the 11 months ending August 2026, Deel’s estimated Share of Search among employer of record platforms worldwide peaked at 87% in May 2026 and was lowest at 78.3% in October 2025.
- Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll platforms worldwide increased from 82.9% to 86.1%.
- Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll platforms worldwide peaked at 90.2% in May 2026 and was lowest at 82.9% in October 2025.

## How did search popularity change for contractor management platforms worldwide in August 2026?

- In August 2026, Remote gained estimated Share of Search among contractor management platforms worldwide, from 7.5% to 8.6%.
- In August 2026, Deel lost estimated Share of Search among contractor management platforms worldwide, from 90.5% to 89.5%.
- Estimated monthly branded searches for Ontop worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
- Estimated monthly branded searches for Worksome worldwide fell 33.4% over 11 measured months, from 6.6K to 4.4K in August 2026.
- Estimated monthly branded searches for Worksuite worldwide fell 17.1% over 11 measured months, from 2.9K to 2.4K in August 2026.

## How did search popularity change for employer of record platforms worldwide in August 2026?

- In August 2026, Remote gained estimated Share of Search among employer of record platforms worldwide, from 6.8% to 7.9%.
- Deel’s estimated Share of Search among employer of record platforms worldwide has lost ground for 3 months in a row, from 87% to 81.9% in August 2026.
- Estimated monthly branded searches for Atlas HXM worldwide rose 22.6% over 11 measured months, from 1.4K to 1.7K in August 2026.
- Estimated monthly branded searches for G-P worldwide fell 20.6% over 11 measured months, from 7.2K to 5.7K in August 2026.
- Estimated monthly branded searches for Pebl worldwide fell 12.5% over 11 measured months, from 13.8K to 12.1K in August 2026.
- Estimated monthly branded searches for Multiplier worldwide fell 11.7% over 11 measured months, from 2.5K to 2.2K in August 2026.

## How did search popularity change for payroll platforms worldwide in August 2026?

- In August 2026, Remote gained estimated Share of Search among payroll platforms worldwide, from 7.2% to 8.3%.
- In August 2026, Deel lost estimated Share of Search among payroll platforms worldwide, from 86.8% to 86.1%.
- Estimated monthly branded searches for Multiplier worldwide fell 11.7% over 11 measured months, from 2.5K to 2.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Contractor management platforms | 319K | 85.7% | 1 |
| Nov 2025 | Contractor management platforms | 319K | 87.4% | 1 |
| Dec 2025 | Contractor management platforms | 319K | 88.6% | 1 |
| Jan 2026 | Contractor management platforms | 320K | 88.5% | 1 |
| Feb 2026 | Contractor management platforms | 320K | 90.3% | 1 |
| Mar 2026 | Contractor management platforms | 322K | 88.8% | 1 |
| Apr 2026 | Contractor management platforms | 321K | 89% | 1 |
| May 2026 | Contractor management platforms | 485K | 92.5% | 1 |
| Jun 2026 | Contractor management platforms | 321K | 89.9% | 1 |
| Jul 2026 | Contractor management platforms | 320K | 90.5% | 1 |
| Aug 2026 | Contractor management platforms | 323K | 89.5% | 1 |
| Sep 2026 | Contractor management platforms | — | — | — |
| Oct 2025 | Employer of record platforms | 319K | 78.3% | 1 |
| Nov 2025 | Employer of record platforms | 319K | 80.6% | 1 |
| Dec 2025 | Employer of record platforms | 319K | 83% | 1 |
| Jan 2026 | Employer of record platforms | 320K | 81% | 1 |
| Feb 2026 | Employer of record platforms | 320K | 82.7% | 1 |
| Mar 2026 | Employer of record platforms | 322K | 80.9% | 1 |
| Apr 2026 | Employer of record platforms | 321K | 81.6% | 1 |
| May 2026 | Employer of record platforms | 485K | 87% | 1 |
| Jun 2026 | Employer of record platforms | 321K | 82.4% | 1 |
| Jul 2026 | Employer of record platforms | 320K | 82.3% | 1 |
| Aug 2026 | Employer of record platforms | 323K | 81.9% | 1 |
| Sep 2026 | Employer of record platforms | — | — | — |
| Oct 2025 | payroll platforms | 319K | 82.9% | 1 |
| Nov 2025 | payroll platforms | 319K | 84.7% | 1 |
| Dec 2025 | payroll platforms | 319K | 86.7% | 1 |
| Jan 2026 | payroll platforms | 320K | 85.5% | 1 |
| Feb 2026 | payroll platforms | 320K | 87.1% | 1 |
| Mar 2026 | payroll platforms | 322K | 85.7% | 1 |
| Apr 2026 | payroll platforms | 321K | 86.1% | 1 |
| May 2026 | payroll platforms | 485K | 90.2% | 1 |
| Jun 2026 | payroll platforms | 321K | 86.7% | 1 |
| Jul 2026 | payroll platforms | 320K | 86.8% | 1 |
| Aug 2026 | payroll platforms | 323K | 86.1% | 1 |
| Sep 2026 | payroll platforms | — | — | — |

## How is Deel measured?

Brandwave collects information about searches that people make online using Deel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “Deel”
- “deel app”
- “deel com”
- “deel company”
- “deel contractor management”
- “deel contractors”
- “deel cost”
- “deel costs”
- “deel demo”
- “deel employer of record”
- “deel eor”
- “deel global payroll”
- “deel hr”
- “deel hr company”
- “deel payroll”
- “deel prices”
- “deel pricing”
- “deel software”
- “deel website”
- “deel.com”
- “global payroll deel”
- “let's deel”
- “letsdeel”
- “payroll deel”

## Which contractor management platforms compete with Deel?

- [Remote](/demand/global-en/brands/remote): Head-to-head: /demand/global-en/compare/deel-vs-remote
- [Worksome](/demand/global-en/brands/worksome): Head-to-head: /demand/global-en/compare/deel-vs-worksome
- [Worksuite](/demand/global-en/brands/worksuite): Head-to-head: /demand/global-en/compare/deel-vs-worksuite
- [Ontop](/demand/global-en/brands/ontop): Head-to-head: /demand/global-en/compare/deel-vs-ontop

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Deel: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/deel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/deel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.