---
title: "Decathlon: search popularity and Share of Search worldwide"
description: "Decathlon is sports retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/decathlon"
publisher: "Brandwave"
---

# Decathlon: search popularity and Share of Search worldwide

Decathlon is sports retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Decathlon
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among kids scooters**: 97.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kids scooters | 1 | 97.2% | 30.4M |

- [Kids scooters](/demand/global-en/categories/kids-scooters)

## How has branded search demand for Decathlon changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Decathlon worldwide rose from 24.9M to 30.4M.
- Across the 11 months ending August 2026, Decathlon’s estimated Share of Search among kids scooters worldwide peaked at 97.8% in January 2026 and was lowest at 96.4% in May 2026.

## How did search popularity change for kids scooters worldwide in August 2026?

- Estimated monthly branded searches for Segway worldwide rose 22.4% over 11 measured months, from 550K to 673K in August 2026.
- Estimated monthly branded searches for Decathlon worldwide rose 22.1% over 11 measured months, from 24.9M to 30.4M in August 2026.
- Estimated monthly branded searches for Micro Scooters worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kids scooters | 24.9M | 97.1% | 1 |
| Nov 2025 | Kids scooters | 30.4M | 97.4% | 1 |
| Dec 2025 | Kids scooters | 30.4M | 97.5% | 1 |
| Jan 2026 | Kids scooters | 30.4M | 97.8% | 1 |
| Feb 2026 | Kids scooters | 20.4M | 97.3% | 1 |
| Mar 2026 | Kids scooters | 24.9M | 97.1% | 1 |
| Apr 2026 | Kids scooters | 24.9M | 96.5% | 1 |
| May 2026 | Kids scooters | 24.9M | 96.4% | 1 |
| Jun 2026 | Kids scooters | 30.4M | 97.1% | 1 |
| Jul 2026 | Kids scooters | 30.4M | 97.1% | 1 |
| Aug 2026 | Kids scooters | 30.4M | 97.2% | 1 |
| Sep 2026 | Kids scooters | — | — | — |

## How is Decathlon measured?

Brandwave collects information about searches that people make online using Decathlon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “decathlon”

## Which kids scooters compete with Decathlon?

- [Segway](/demand/global-en/brands/segway): Head-to-head: /demand/global-en/compare/decathlon-vs-segway
- [Razor](/demand/global-en/brands/razor): Head-to-head: /demand/global-en/compare/decathlon-vs-razor
- [Micro Scooters](/demand/global-en/brands/micro-scooters): Head-to-head: /demand/global-en/compare/decathlon-vs-micro-scooters
- [Globber](/demand/global-en/brands/globber): Head-to-head: /demand/global-en/compare/decathlon-vs-globber
- [Yvolution](/demand/global-en/brands/yvolution): Head-to-head: /demand/global-en/compare/decathlon-vs-yvolution

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Decathlon: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/decathlon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/decathlon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.