---
title: "dbt: search popularity and Share of Search worldwide"
description: "dbt is a data transformation tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/dbt"
publisher: "Brandwave"
---

# dbt: search popularity and Share of Search worldwide

dbt is a data transformation tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: dbt
- **Market**: Global

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Data pipeline platforms | — | — | — |
| Data orchestration platforms | — | — | — |
| Analytics engineering platforms | — | — | — |

- [Data pipeline platforms](/demand/global-en/categories/data-pipeline-platforms)
- [Data orchestration platforms](/demand/global-en/categories/data-orchestration-platforms)
- [Analytics engineering platforms](/demand/global-en/categories/analytics-engineering-platforms)

## How did search popularity change for data pipeline platforms worldwide in August 2026?

- In August 2026, Airflow gained estimated Share of Search among data pipeline platforms worldwide, from 45.6% to 46.4%.
- In August 2026, Dagster lost estimated Share of Search among data pipeline platforms worldwide, from 9.2% to 7.6%.
- Estimated monthly branded searches for Fivetran worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.
- Estimated monthly branded searches for Matillion worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
- Estimated monthly branded searches for Prefect worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

## How did search popularity change for data orchestration platforms worldwide in August 2026?

- In August 2026, Airflow gained estimated Share of Search among data orchestration platforms worldwide, from 56.9% to 58.1%.
- In August 2026, Prefect gained estimated Share of Search among data orchestration platforms worldwide, from 31.3% to 32%.
- In August 2026, Dagster lost estimated Share of Search among data orchestration platforms worldwide, from 11.5% to 9.6%.
- Estimated monthly branded searches for Astronomer worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

## How did search popularity change for analytics engineering platforms worldwide in August 2026?

- In August 2026, Lightdash gained estimated Share of Search among analytics engineering platforms worldwide, from 45.7% to 50.7%.
- In August 2026, Dataform lost estimated Share of Search among analytics engineering platforms worldwide, from 37.2% to 33.8%.
- In August 2026, SQLMesh lost estimated Share of Search among analytics engineering platforms worldwide, from 16.3% to 14.9%.
- Estimated monthly branded searches for Coalesce worldwide fell 47.6% over 11 measured months, from 210 to 110 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Data pipeline platforms | — | — | — |
| Nov 2025 | Data pipeline platforms | — | — | — |
| Dec 2025 | Data pipeline platforms | — | — | — |
| Jan 2026 | Data pipeline platforms | — | — | — |
| Feb 2026 | Data pipeline platforms | — | — | — |
| Mar 2026 | Data pipeline platforms | — | — | — |
| Apr 2026 | Data pipeline platforms | — | — | — |
| May 2026 | Data pipeline platforms | — | — | — |
| Jun 2026 | Data pipeline platforms | — | — | — |
| Jul 2026 | Data pipeline platforms | — | — | — |
| Aug 2026 | Data pipeline platforms | — | — | — |
| Sep 2026 | Data pipeline platforms | — | — | — |
| Oct 2025 | Data orchestration platforms | — | — | — |
| Nov 2025 | Data orchestration platforms | — | — | — |
| Dec 2025 | Data orchestration platforms | — | — | — |
| Jan 2026 | Data orchestration platforms | — | — | — |
| Feb 2026 | Data orchestration platforms | — | — | — |
| Mar 2026 | Data orchestration platforms | — | — | — |
| Apr 2026 | Data orchestration platforms | — | — | — |
| May 2026 | Data orchestration platforms | — | — | — |
| Jun 2026 | Data orchestration platforms | — | — | — |
| Jul 2026 | Data orchestration platforms | — | — | — |
| Aug 2026 | Data orchestration platforms | — | — | — |
| Sep 2026 | Data orchestration platforms | — | — | — |
| Oct 2025 | Analytics engineering platforms | — | — | — |
| Nov 2025 | Analytics engineering platforms | — | — | — |
| Dec 2025 | Analytics engineering platforms | — | — | — |
| Jan 2026 | Analytics engineering platforms | — | — | — |
| Feb 2026 | Analytics engineering platforms | — | — | — |
| Mar 2026 | Analytics engineering platforms | — | — | — |
| Apr 2026 | Analytics engineering platforms | — | — | — |
| May 2026 | Analytics engineering platforms | — | — | — |
| Jun 2026 | Analytics engineering platforms | — | — | — |
| Jul 2026 | Analytics engineering platforms | — | — | — |
| Aug 2026 | Analytics engineering platforms | — | — | — |
| Sep 2026 | Analytics engineering platforms | — | — | — |

## How is dbt measured?

Brandwave collects information about searches that people make online using dbt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dbt”

## Which data pipeline platforms compete with dbt?

- [Airflow](/demand/global-en/brands/airflow)
- [Prefect](/demand/global-en/brands/prefect)
- [Fivetran](/demand/global-en/brands/fivetran)
- [Dagster](/demand/global-en/brands/dagster)
- [Matillion](/demand/global-en/brands/matillion)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "dbt: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/dbt

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dbt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.