---
title: "Day One: search popularity and Share of Search worldwide"
description: "Day One is a journaling app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/day-one"
publisher: "Brandwave"
---

# Day One: search popularity and Share of Search worldwide

Day One is a journaling app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Day One
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among journaling apps**: 12.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Journaling apps | 3 | 12.1% | 6.6K |

- [Journaling apps](/demand/global-en/categories/journaling-apps)

## How has branded search demand for Day One changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Day One worldwide held steady at 6.6K.
- Across the 11 months ending August 2026, Day One’s estimated Share of Search among journaling apps worldwide peaked at 14.8% in January 2026 and was lowest at 10.9% in November 2025.

## How did search popularity change for journaling apps worldwide in August 2026?

- In August 2026, Penzu gained estimated Share of Search among journaling apps worldwide, from 55.9% to 60.8%.
- In August 2026, Diarium lost estimated Share of Search among journaling apps worldwide, from 16.7% to 14.9%.
- In August 2026, Day One lost estimated Share of Search among journaling apps worldwide, from 13.6% to 12.1%.
- In August 2026, Reflectly lost estimated Share of Search among journaling apps worldwide, from 13.6% to 12.1%.
- Estimated monthly branded searches for Journey worldwide fell 50% over 11 measured months, from 120 to 60 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Journaling apps | 6.6K | 12% | 3 |
| Nov 2025 | Journaling apps | 6.6K | 10.9% | 3 |
| Dec 2025 | Journaling apps | 8.1K | 14.3% | 3 |
| Jan 2026 | Journaling apps | 9.9K | 14.8% | 3 |
| Feb 2026 | Journaling apps | 6.6K | 12.8% | 3 |
| Mar 2026 | Journaling apps | 8.1K | 14.6% | 3 |
| Apr 2026 | Journaling apps | 8.1K | 14.3% | 3 |
| May 2026 | Journaling apps | 6.6K | 12.4% | 3 |
| Jun 2026 | Journaling apps | 6.6K | 11.4% | 4 |
| Jul 2026 | Journaling apps | 6.6K | 13.6% | 3 |
| Aug 2026 | Journaling apps | 6.6K | 12.1% | 3 |
| Sep 2026 | Journaling apps | — | — | — |

## How is Day One measured?

Brandwave collects information about searches that people make online using Day One’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “day one”
- “day one journal”

## Which journaling apps compete with Day One?

- [Penzu](/demand/global-en/brands/penzu): Head-to-head: /demand/global-en/compare/day-one-vs-penzu
- [Diarium](/demand/global-en/brands/diarium): Head-to-head: /demand/global-en/compare/day-one-vs-diarium
- [Reflectly](/demand/global-en/brands/reflectly): Head-to-head: /demand/global-en/compare/day-one-vs-reflectly
- [Journey](/demand/global-en/brands/journey): Head-to-head: /demand/global-en/compare/day-one-vs-journey

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Day One: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/day-one

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/day-one. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.