---
title: "DAX: search popularity and Share of Search worldwide"
description: "DAX is a digital audio advertising exchange. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/dax"
publisher: "Brandwave"
---

# DAX: search popularity and Share of Search worldwide

DAX is a digital audio advertising exchange. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: DAX
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among audio advertising platforms**: 0.17%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Audio advertising platforms | 4 | 0.17% | 320 |

- [Audio advertising platforms](/demand/global-en/categories/audio-ad-platforms)

## How has branded search demand for DAX changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for DAX worldwide fell from 390 to 320.
- Across the 11 months ending August 2026, DAX’s estimated Share of Search among audio advertising platforms worldwide held steady, from 0.16% to 0.17%.

## How did search popularity change for audio advertising platforms worldwide in August 2026?

- In August 2026, Megaphone gained estimated Share of Search among audio advertising platforms worldwide, from 84.4% to 85.2%.
- In August 2026, Spotify Ad Studio lost estimated Share of Search among audio advertising platforms worldwide, from 1.5% to 0.67%.
- Estimated monthly branded searches for Acast worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
- Estimated monthly branded searches for DAX worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Audio advertising platforms | 390 | 0.16% | 4 |
| Nov 2025 | Audio advertising platforms | 390 | 0.19% | 4 |
| Dec 2025 | Audio advertising platforms | 390 | 0.2% | 4 |
| Jan 2026 | Audio advertising platforms | 320 | 0.16% | 4 |
| Feb 2026 | Audio advertising platforms | 390 | 0.2% | 4 |
| Mar 2026 | Audio advertising platforms | 390 | 0.19% | 4 |
| Apr 2026 | Audio advertising platforms | 320 | 0.16% | 4 |
| May 2026 | Audio advertising platforms | 320 | 0.16% | 4 |
| Jun 2026 | Audio advertising platforms | 260 | 0.16% | 4 |
| Jul 2026 | Audio advertising platforms | 320 | 0.2% | 4 |
| Aug 2026 | Audio advertising platforms | 320 | 0.17% | 4 |
| Sep 2026 | Audio advertising platforms | — | — | — |

## How is DAX measured?

Brandwave collects information about searches that people make online using DAX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dax audio”

## Which audio advertising platforms compete with DAX?

- [Megaphone](/demand/global-en/brands/megaphone): Head-to-head: /demand/global-en/compare/dax-vs-megaphone
- [Acast](/demand/global-en/brands/acast): Head-to-head: /demand/global-en/compare/acast-vs-dax
- [Spotify Ad Studio](/demand/global-en/brands/spotify-ad-studio): Head-to-head: /demand/global-en/compare/dax-vs-spotify-ad-studio
- [Triton Podcast Metrics](/demand/global-en/brands/triton-podcast-metrics): Head-to-head: /demand/global-en/compare/dax-vs-triton-podcast-metrics

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "DAX: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/dax

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.