--- title: "Dawn: search popularity and Share of Search worldwide" description: "Dawn is a dishwashing liquid brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/dawn" publisher: "Brandwave" --- # Dawn: search popularity and Share of Search worldwide Dawn is a dishwashing liquid brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dawn - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among dishwashing detergent brands**: 60% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dishwashing detergent brands | 1 | 60% | 1M | | Dishwashing liquid brands | 1 | 91.4% | 1M | - [Dishwashing detergent brands](/demand/global-en/categories/dishwashing-detergent-brands) - [Dishwashing liquid brands](/demand/global-en/categories/dishwashing-liquid-brands) ## How has branded search demand for Dawn changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Dawn worldwide held steady at 1M. - Across the 11 months ending August 2026, Dawn’s estimated Share of Search among dishwashing detergent brands worldwide decreased from 67.1% to 60%. - Across the 11 months ending August 2026, Dawn’s estimated Share of Search among dishwashing detergent brands worldwide peaked at 67.9% in December 2025 and was lowest at 59.2% in May 2026. - Across the 11 months ending August 2026, Dawn’s estimated Share of Search among dishwashing liquid brands worldwide peaked at 92.8% in December 2025 and was lowest at 89.7% in July 2026. ## How did search popularity change for dishwashing detergent brands worldwide in August 2026? - In August 2026, Dawn gained estimated Share of Search among dishwashing detergent brands worldwide, from 59.3% to 60%. - In August 2026, Palmolive lost estimated Share of Search among dishwashing detergent brands worldwide, from 6.5% to 5.4%. - Estimated monthly branded searches for Cascade worldwide rose 49.5% over 11 measured months, from 368K to 550K in August 2026. - Estimated monthly branded searches for Sunlight worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. - Estimated monthly branded searches for Finish worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026. ## How did search popularity change for dishwashing liquid brands worldwide in August 2026? - In August 2026, Dawn gained estimated Share of Search among dishwashing liquid brands worldwide, from 89.7% to 91.4%. - In August 2026, Palmolive lost estimated Share of Search among dishwashing liquid brands worldwide, from 9.9% to 8.3%. - Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026. - Estimated monthly branded searches for Sunlight worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dishwashing detergent brands | 1M | 67.1% | 1 | | Nov 2025 | Dishwashing detergent brands | 1M | 67.1% | 1 | | Dec 2025 | Dishwashing detergent brands | 1M | 67.9% | 1 | | Jan 2026 | Dishwashing detergent brands | 1M | 63.6% | 1 | | Feb 2026 | Dishwashing detergent brands | 1M | 67.9% | 1 | | Mar 2026 | Dishwashing detergent brands | 1M | 67.1% | 1 | | Apr 2026 | Dishwashing detergent brands | 1M | 63.8% | 1 | | May 2026 | Dishwashing detergent brands | 823K | 59.2% | 1 | | Jun 2026 | Dishwashing detergent brands | 823K | 59.2% | 1 | | Jul 2026 | Dishwashing detergent brands | 1M | 59.3% | 1 | | Aug 2026 | Dishwashing detergent brands | 1M | 60% | 1 | | Sep 2026 | Dishwashing detergent brands | — | — | — | | Oct 2025 | Dishwashing liquid brands | 1M | 91.3% | 1 | | Nov 2025 | Dishwashing liquid brands | 1M | 91.4% | 1 | | Dec 2025 | Dishwashing liquid brands | 1M | 92.8% | 1 | | Jan 2026 | Dishwashing liquid brands | 1M | 91.4% | 1 | | Feb 2026 | Dishwashing liquid brands | 1M | 92.8% | 1 | | Mar 2026 | Dishwashing liquid brands | 1M | 91.4% | 1 | | Apr 2026 | Dishwashing liquid brands | 1M | 91.4% | 1 | | May 2026 | Dishwashing liquid brands | 823K | 89.7% | 1 | | Jun 2026 | Dishwashing liquid brands | 823K | 89.7% | 1 | | Jul 2026 | Dishwashing liquid brands | 1M | 89.7% | 1 | | Aug 2026 | Dishwashing liquid brands | 1M | 91.4% | 1 | | Sep 2026 | Dishwashing liquid brands | — | — | — | ## How is Dawn measured? Brandwave collects information about searches that people make online using Dawn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dawn” ## Which dishwashing detergent brands compete with Dawn? - [Cascade](/demand/global-en/brands/cascade): Head-to-head: /demand/global-en/compare/cascade-vs-dawn - [Palmolive](/demand/global-en/brands/palmolive): Head-to-head: /demand/global-en/compare/dawn-vs-palmolive - [Finish](/demand/global-en/brands/finish-dishwashing): Head-to-head: /demand/global-en/compare/dawn-vs-finish-dishwashing - [Sunlight](/demand/global-en/brands/sunlight): Head-to-head: /demand/global-en/compare/dawn-vs-sunlight - [Fairy](/demand/global-en/brands/fairy): Head-to-head: /demand/global-en/compare/dawn-vs-fairy ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dawn: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/dawn This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dawn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.