--- title: "Datto: search popularity and Share of Search worldwide" description: "Datto provides backup and recovery software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/datto" publisher: "Brandwave" --- # Datto: search popularity and Share of Search worldwide Datto provides backup and recovery software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Datto - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among disaster recovery platforms**: 9.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Disaster recovery platforms | 4 | 9.5% | 22.2K | | Rmm platforms | 4 | 11.2% | 22.2K | - [Disaster recovery platforms](/demand/global-en/categories/disaster-recovery-platforms) - [Rmm platforms](/demand/global-en/categories/rmm-platforms) ## How has branded search demand for Datto changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Datto worldwide fell from 27.1K to 22.2K. - Across the 11 months ending August 2026, Datto’s estimated Share of Search among disaster recovery platforms worldwide peaked at 10.6% in July 2026 and was lowest at 8.8% in November 2025. - Across the 11 months ending August 2026, Datto’s estimated Share of Search among rmm platforms worldwide decreased from 14.1% to 11.2%. - Across the 11 months ending August 2026, Datto’s estimated Share of Search among rmm platforms worldwide peaked at 15% in December 2025 and was lowest at 11.2% in August 2026. ## How did search popularity change for disaster recovery platforms worldwide in August 2026? - In August 2026, Rubrik gained estimated Share of Search among disaster recovery platforms worldwide, from 35.3% to 38.7%. - In August 2026, Cohesity gained estimated Share of Search among disaster recovery platforms worldwide, from 15.8% to 17.3%. - In August 2026, Veeam lost estimated Share of Search among disaster recovery platforms worldwide, from 35.3% to 31.7%. - In August 2026, Datto lost estimated Share of Search among disaster recovery platforms worldwide, from 10.6% to 9.5%. - Estimated monthly branded searches for Zerto worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026. ## How did search popularity change for rmm platforms worldwide in August 2026? - In August 2026, ConnectWise overtook NinjaOne to take the highest estimated Share of Search among rmm platforms worldwide, at 30.5%. - In August 2026, N-able gained estimated Share of Search among rmm platforms worldwide, from 7.2% to 11.2%. - In August 2026, NinjaOne lost estimated Share of Search among rmm platforms worldwide, from 35.9% to 30.5%. - In August 2026, Kaseya lost estimated Share of Search among rmm platforms worldwide, from 19.6% to 16.7%. - In August 2026, Datto lost estimated Share of Search among rmm platforms worldwide, from 13.2% to 11.2%. - Estimated monthly branded searches for Atera worldwide rose 88.9% over 11 measured months, from 90 to 170 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Disaster recovery platforms | 27.1K | 9.8% | 4 | | Nov 2025 | Disaster recovery platforms | 22.2K | 8.8% | 4 | | Dec 2025 | Disaster recovery platforms | 22.2K | 9.8% | 4 | | Jan 2026 | Disaster recovery platforms | 22.2K | 9.1% | 4 | | Feb 2026 | Disaster recovery platforms | 22.2K | 9.1% | 4 | | Mar 2026 | Disaster recovery platforms | 27.1K | 9.8% | 4 | | Apr 2026 | Disaster recovery platforms | 22.2K | 8.9% | 4 | | May 2026 | Disaster recovery platforms | 22.2K | 9.1% | 4 | | Jun 2026 | Disaster recovery platforms | 22.2K | 9.1% | 4 | | Jul 2026 | Disaster recovery platforms | 22.2K | 10.6% | 4 | | Aug 2026 | Disaster recovery platforms | 22.2K | 9.5% | 4 | | Sep 2026 | Disaster recovery platforms | — | — | — | | Oct 2025 | Rmm platforms | 27.1K | 14.1% | 4 | | Nov 2025 | Rmm platforms | 22.2K | 13.9% | 4 | | Dec 2025 | Rmm platforms | 22.2K | 15% | 4 | | Jan 2026 | Rmm platforms | 22.2K | 11.4% | 4 | | Feb 2026 | Rmm platforms | 22.2K | 13% | 4 | | Mar 2026 | Rmm platforms | 27.1K | 14.5% | 4 | | Apr 2026 | Rmm platforms | 22.2K | 13% | 4 | | May 2026 | Rmm platforms | 22.2K | 13.5% | 4 | | Jun 2026 | Rmm platforms | 22.2K | 12.3% | 4 | | Jul 2026 | Rmm platforms | 22.2K | 13.2% | 4 | | Aug 2026 | Rmm platforms | 22.2K | 11.2% | 4 | | Sep 2026 | Rmm platforms | — | — | — | ## How is Datto measured? Brandwave collects information about searches that people make online using Datto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “datto” ## Which disaster recovery platforms compete with Datto? - [Rubrik](/demand/global-en/brands/rubrik): Head-to-head: /demand/global-en/compare/datto-vs-rubrik - [Veeam](/demand/global-en/brands/veeam): Head-to-head: /demand/global-en/compare/datto-vs-veeam - [Cohesity](/demand/global-en/brands/cohesity): Head-to-head: /demand/global-en/compare/cohesity-vs-datto - [Zerto](/demand/global-en/brands/zerto): Head-to-head: /demand/global-en/compare/datto-vs-zerto ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Datto: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/datto This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/datto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.