---
title: "DAT One: search popularity worldwide"
description: "DAT One is a freight load board. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/dat-one"
publisher: "Brandwave"
---

# DAT One: search popularity worldwide

DAT One is a freight load board. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: DAT One
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among freight booking platforms**: 24.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Freight booking platforms | 2 | 24.5% | 60.2K |
| Freight marketplaces | 2 | 27.9% | 60.2K |

- [Freight booking platforms](/demand/global-en/categories/freight-booking-platforms)
- [Freight marketplaces](/demand/global-en/categories/freight-marketplaces)

## Top freight booking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DAT One was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DAT One is the fifth most recommended of the nine.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Warp | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Freightos | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Uber Freight | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Freightquote | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| DAT One | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| uShip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Flexport | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Convoy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Shippabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about freight booking platforms

- Asked ChatGPT "Which freight booking platform should I use?": 1. Warp, 2. Freightos, 3. DAT One, 4. Uber Freight
- Asked ChatGPT "What are the best freight booking platforms?": 1. Uber Freight, 2. Freightquote, 3. Freightos, 4. DAT One, 5. Warp
- Asked ChatGPT "What's the best freight booking platform for shipping freight?": 1. Warp, 2. Freightos, 3. Freightquote
- Searched Google, AI Overview "freight booking software": 1. Freightos
- Searched Google, AI Overview "freight platform": 1. Freightos

Not named in any answer: uShip, Flexport, Convoy and Shippabo.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for DAT One changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for DAT One worldwide held steady at 60.2K.
- Across the 12 months ending September 2026, DAT One’s share of searches among freight booking platforms worldwide increased from 23.9% to 24.5%.
- Across the 12 months ending September 2026, DAT One’s share of searches among freight booking platforms worldwide peaked at 27.7% in January 2026 and was lowest at 23.9% in October 2025.
- Across the 12 months ending September 2026, DAT One’s share of searches among freight marketplaces worldwide peaked at 31.5% in January 2026 and was lowest at 27.5% in October 2025.

## How did search popularity change for freight booking platforms worldwide in September 2026?

- In September 2026, uShip gained share of searches among freight booking platforms worldwide, from 29.3% to 30.1%.
- In September 2026, DAT One lost share of searches among freight booking platforms worldwide, from 26.2% to 24.5%.
- Estimated monthly branded searches for Warp worldwide rose 84.6% over 12 measured months, from 260 to 480 in September 2026.
- Estimated monthly branded searches for Convoy worldwide fell 52.1% over 12 measured months, from 5.7K to 2.8K in September 2026.
- Estimated monthly branded searches for Shippabo worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
- Estimated monthly branded searches for Freightquote worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

## How did search popularity change for freight marketplaces worldwide in September 2026?

- In September 2026, uShip gained share of searches among freight marketplaces worldwide, from 33.2% to 34.3%.
- In September 2026, Uber Freight gained share of searches among freight marketplaces worldwide, from 18.2% to 18.8%.
- In September 2026, DAT One lost share of searches among freight marketplaces worldwide, from 29.7% to 27.9%.
- In September 2026, Loadsmart rose from 8th to 7th among freight marketplaces worldwide.
- In September 2026, Convoy fell from 7th to 8th among freight marketplaces worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Freight booking platforms | 60.2K | 23.9% | 2 |
| Nov 2025 | Freight booking platforms | 60.2K | 25.9% | 2 |
| Dec 2025 | Freight booking platforms | 60.2K | 26.2% | 2 |
| Jan 2026 | Freight booking platforms | 67.6K | 27.7% | 2 |
| Feb 2026 | Freight booking platforms | 60.2K | 27% | 2 |
| Mar 2026 | Freight booking platforms | 67.6K | 24.4% | 2 |
| Apr 2026 | Freight booking platforms | 67.6K | 25% | 2 |
| May 2026 | Freight booking platforms | 60.2K | 24.3% | 2 |
| Jun 2026 | Freight booking platforms | 66.2K | 26.2% | 2 |
| Jul 2026 | Freight booking platforms | 66.2K | 26.3% | 2 |
| Aug 2026 | Freight booking platforms | 66.2K | 26.2% | 2 |
| Sep 2026 | Freight booking platforms | 60.2K | 24.5% | 2 |
| Oct 2025 | Freight marketplaces | 60.2K | 27.5% | 2 |
| Nov 2025 | Freight marketplaces | 60.2K | 29.8% | 2 |
| Dec 2025 | Freight marketplaces | 60.2K | 29.3% | 2 |
| Jan 2026 | Freight marketplaces | 67.6K | 31.5% | 2 |
| Feb 2026 | Freight marketplaces | 60.2K | 31.1% | 2 |
| Mar 2026 | Freight marketplaces | 67.6K | 27.7% | 2 |
| Apr 2026 | Freight marketplaces | 67.6K | 28% | 2 |
| May 2026 | Freight marketplaces | 60.2K | 27.5% | 2 |
| Jun 2026 | Freight marketplaces | 66.2K | 29.8% | 2 |
| Jul 2026 | Freight marketplaces | 66.2K | 29.9% | 2 |
| Aug 2026 | Freight marketplaces | 66.2K | 29.7% | 2 |
| Sep 2026 | Freight marketplaces | 60.2K | 27.9% | 2 |

## How are DAT One’s branded searches counted?

Brandwave collects information about searches that people make online using DAT One’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dat load board”
- “dat one”

## Which freight booking platforms compete with DAT One?

- [uShip](/demand/global-en/brands/uship): Head-to-head: /demand/global-en/compare/dat-one-vs-uship
- [Flexport](/demand/global-en/brands/flexport): Head-to-head: /demand/global-en/compare/dat-one-vs-flexport
- [Uber Freight](/demand/global-en/brands/uber-freight): Head-to-head: /demand/global-en/compare/dat-one-vs-uber-freight
- [Freightquote](/demand/global-en/brands/freightquote): Head-to-head: /demand/global-en/compare/dat-one-vs-freightquote
- [Freightos](/demand/global-en/brands/freightos): Head-to-head: /demand/global-en/compare/dat-one-vs-freightos
- [Convoy](/demand/global-en/brands/convoy)
- [Warp](/demand/global-en/brands/warp-freight)
- [Shippabo](/demand/global-en/brands/shippabo)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "DAT One: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/dat-one

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dat-one. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
