--- title: "Dash: search popularity worldwide" description: "Dash makes small kitchen appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/dash-kitchen" publisher: "Brandwave" --- # Dash: search popularity worldwide Dash makes small kitchen appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dash - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among pancake maker brands**: 0.16% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pancake maker brands | 7 | 0.16% | 1.3K | | Waffle iron brands | 4 | 3.9% | 19.8K | - [Pancake maker brands](/demand/global-en/categories/pancake-maker-brands) - [Waffle iron brands](/demand/global-en/categories/waffle-iron-brands) ## Top pancake maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dash was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dash is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Presto | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Zojirushi | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Dash | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Cuisinart | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Ninja | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Tefal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Breville | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lakeland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pancake maker brands - Asked ChatGPT "Which pancake maker brand should I buy?": 1. Presto, 2. Zojirushi - Asked ChatGPT "What are the best pancake maker brands?": 1. Presto, 2. Zojirushi, 3. Dash, 4. Cuisinart, 5. Ninja - Asked ChatGPT "What's the best pancake maker brand for easy breakfasts?": 1. Presto, 2. Dash, 3. Cuisinart - Searched Google, AI Overview "pancake maker": 1. Dash - Searched Google, AI Overview "electric pancake maker": 1. Dash Not named in any answer: Tefal, Breville, Russell Hobbs and Lakeland. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Dash changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Dash worldwide held steady, from 21.5K to 21.1K. - Across the 12 months ending September 2026, Dash’s share of searches among pancake maker brands worldwide held steady, from 0.15% to 0.16%. - Across the 12 months ending September 2026, Dash’s share of searches among waffle iron brands worldwide peaked at 12% in July 2026 and was lowest at 2.5% in November 2025. ## How did search popularity change for pancake maker brands worldwide in September 2026? - In September 2026, Breville gained share of searches among pancake maker brands worldwide, from 18.6% to 19.7%. - In September 2026, Tefal gained share of searches among pancake maker brands worldwide, from 65.9% to 66.9%. - In September 2026, Russell Hobbs lost share of searches among pancake maker brands worldwide, from 12.5% to 10.8%. - Ninja’s share of searches among pancake maker brands worldwide has lost ground for 3 months in a row, from 2.1% to 0.06% in September 2026. - Estimated monthly branded searches for Presto worldwide fell 63.5% over 12 measured months, from 6.6K to 2.4K in September 2026. - Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. ## How did search popularity change for waffle iron brands worldwide in September 2026? - In September 2026, Breville gained share of searches among waffle iron brands worldwide, from 24.3% to 32.5%. - In September 2026, All-Clad gained share of searches among waffle iron brands worldwide, from 19.8% to 21.7%. - In September 2026, Dash lost share of searches among waffle iron brands worldwide, from 10.4% to 3.9%. - In September 2026, Cuisinart lost share of searches among waffle iron brands worldwide, from 45.6% to 41.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pancake maker brands | 1.3K | 0.15% | 7 | | Nov 2025 | Pancake maker brands | 1.8K | 0.13% | 7 | | Dec 2025 | Pancake maker brands | 2.6K | 0.22% | 7 | | Jan 2026 | Pancake maker brands | 2K | 0.19% | 7 | | Feb 2026 | Pancake maker brands | 1.9K | 0.22% | 7 | | Mar 2026 | Pancake maker brands | 3.3K | 0.39% | 6 | | Apr 2026 | Pancake maker brands | 1.5K | 0.21% | 7 | | May 2026 | Pancake maker brands | 3.8K | 0.46% | 7 | | Jun 2026 | Pancake maker brands | 1.2K | 0.17% | 8 | | Jul 2026 | Pancake maker brands | 1.4K | 0.22% | 8 | | Aug 2026 | Pancake maker brands | 1.5K | 0.2% | 7 | | Sep 2026 | Pancake maker brands | 1.3K | 0.16% | 7 | | Oct 2025 | Waffle iron brands | 20.2K | 3.7% | 4 | | Nov 2025 | Waffle iron brands | 24.2K | 2.5% | 4 | | Dec 2025 | Waffle iron brands | 51.2K | 5.1% | 4 | | Jan 2026 | Waffle iron brands | 49.3K | 6.4% | 4 | | Feb 2026 | Waffle iron brands | 49.3K | 8.9% | 4 | | Mar 2026 | Waffle iron brands | 50.4K | 8.6% | 4 | | Apr 2026 | Waffle iron brands | 35.2K | 7.1% | 4 | | May 2026 | Waffle iron brands | 33.7K | 6.4% | 4 | | Jun 2026 | Waffle iron brands | 57.6K | 8.9% | 4 | | Jul 2026 | Waffle iron brands | 67.1K | 12% | 4 | | Aug 2026 | Waffle iron brands | 57.6K | 10.4% | 4 | | Sep 2026 | Waffle iron brands | 19.8K | 3.9% | 4 | ## How are Dash’s branded searches counted? Brandwave collects information about searches that people make online using Dash’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dash griddle” - “dash mini maker” - “dash mini waffle maker” - “dash waffle maker” ## Which pancake maker brands compete with Dash? - [Tefal](/demand/global-en/brands/tefal) - [Breville](/demand/global-en/brands/breville) - [Russell Hobbs](/demand/global-en/brands/russell-hobbs) - [Cuisinart](/demand/global-en/brands/cuisinart): Head-to-head: /demand/global-en/compare/cuisinart-vs-dash-kitchen - [Lakeland](/demand/global-en/brands/lakeland): Head-to-head: /demand/global-en/compare/dash-kitchen-vs-lakeland - [Presto](/demand/global-en/brands/presto): Head-to-head: /demand/global-en/compare/dash-kitchen-vs-presto - [Ninja](/demand/global-en/brands/ninja-kitchen): Head-to-head: /demand/global-en/compare/dash-kitchen-vs-ninja-kitchen - [Zojirushi](/demand/global-en/brands/zojirushi): Head-to-head: /demand/global-en/compare/dash-kitchen-vs-zojirushi ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dash: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/dash-kitchen This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dash-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.