---
title: "Darktrace: search popularity worldwide"
description: "Darktrace is a cybersecurity vendor. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/darktrace"
publisher: "Brandwave"
---

# Darktrace: search popularity worldwide

Darktrace is a cybersecurity vendor. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Darktrace
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among cybersecurity vendors**: 4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cybersecurity vendors | 5 | 4% | 33.1K |

- [Cybersecurity vendors](/demand/global-en/categories/cybersecurity-companies)

## How has branded search demand for Darktrace changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Darktrace worldwide fell from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Darktrace’s estimated Share of Search among cybersecurity vendors worldwide decreased from 5.4% to 4%.
- Across the 12 months ending September 2026, Darktrace’s estimated Share of Search among cybersecurity vendors worldwide peaked at 5.4% in October 2025 and was lowest at 3.5% in June 2026.

## How did search popularity change for cybersecurity vendors worldwide in September 2026?

- In September 2026, Sophos gained estimated Share of Search among cybersecurity vendors worldwide, from 23.1% to 23.9%.
- Fortinet’s estimated Share of Search among cybersecurity vendors worldwide has lost ground for 3 months in a row, from 47% to 36.1% in September 2026.
- Estimated monthly branded searches for Palo Alto Networks worldwide rose 49.2% over 12 measured months, from 90.5K to 135K in September 2026.
- Estimated monthly branded searches for Darktrace worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
- Estimated monthly branded searches for CrowdStrike worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cybersecurity vendors | 49.5K | 5.4% | 5 |
| Nov 2025 | Cybersecurity vendors | 40.5K | 4.7% | 5 |
| Dec 2025 | Cybersecurity vendors | 33.1K | 4.1% | 5 |
| Jan 2026 | Cybersecurity vendors | 40.5K | 4.4% | 5 |
| Feb 2026 | Cybersecurity vendors | 40.5K | 4.9% | 5 |
| Mar 2026 | Cybersecurity vendors | 40.5K | 4.9% | 5 |
| Apr 2026 | Cybersecurity vendors | 40.5K | 5% | 5 |
| May 2026 | Cybersecurity vendors | 33.1K | 3.8% | 5 |
| Jun 2026 | Cybersecurity vendors | 33.1K | 3.5% | 5 |
| Jul 2026 | Cybersecurity vendors | 33.1K | 4.1% | 5 |
| Aug 2026 | Cybersecurity vendors | 33.1K | 4% | 5 |
| Sep 2026 | Cybersecurity vendors | 33.1K | 4% | 5 |

## How is Darktrace measured?

Brandwave collects information about searches that people make online using Darktrace’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “darktrace”

## Which cybersecurity vendors compete with Darktrace?

- [Fortinet](/demand/global-en/brands/fortinet): Head-to-head: /demand/global-en/compare/darktrace-vs-fortinet
- [Sophos](/demand/global-en/brands/sophos): Head-to-head: /demand/global-en/compare/darktrace-vs-sophos
- [Check Point](/demand/global-en/brands/check-point): Head-to-head: /demand/global-en/compare/check-point-vs-darktrace
- [Palo Alto Networks](/demand/global-en/brands/palo-alto-networks): Head-to-head: /demand/global-en/compare/darktrace-vs-palo-alto-networks
- [CrowdStrike](/demand/global-en/brands/crowdstrike): Head-to-head: /demand/global-en/compare/crowdstrike-vs-darktrace

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Darktrace: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/darktrace

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/darktrace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.