---
title: "Dark Horse: search popularity and Share of Search worldwide"
description: "Dark Horse is comic publisher. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/dark-horse"
publisher: "Brandwave"
---

# Dark Horse: search popularity and Share of Search worldwide

Dark Horse is comic publisher. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dark Horse
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among comic book publishers**: 38.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Comic book publishers | 2 | 38.9% | 301K |

- [Comic book publishers](/demand/global-en/categories/comic-book-publishers)

## How has branded search demand for Dark Horse changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Dark Horse worldwide rose from 165K to 301K.
- Across the 11 months ending August 2026, Dark Horse’s estimated Share of Search among comic book publishers worldwide increased from 28.9% to 38.9%.
- Across the 11 months ending August 2026, Dark Horse’s estimated Share of Search among comic book publishers worldwide peaked at 60.1% in May 2026 and was lowest at 28.9% in October 2025.

## How did search popularity change for comic book publishers worldwide in August 2026?

- In August 2026, DC overtook Dark Horse to take the highest estimated Share of Search among comic book publishers worldwide, at 47.5%.
- In August 2026, Marvel overtook Boom Studios to rank 5th among comic book publishers worldwide, at 1.3%.
- In August 2026, Dark Horse lost estimated Share of Search among comic book publishers worldwide, from 42.4% to 38.9%.
- In August 2026, IDW lost estimated Share of Search among comic book publishers worldwide, from 4.7% to 3.5%.
- In August 2026, Image Comics lost estimated Share of Search among comic book publishers worldwide, from 8.5% to 7.8%.
- Estimated monthly branded searches for Boom Studios worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Comic book publishers | 165K | 28.9% | 2 |
| Nov 2025 | Comic book publishers | 301K | 49.8% | 1 |
| Dec 2025 | Comic book publishers | 246K | 42.4% | 1 |
| Jan 2026 | Comic book publishers | 165K | 32.5% | 2 |
| Feb 2026 | Comic book publishers | 165K | 35.8% | 2 |
| Mar 2026 | Comic book publishers | 165K | 31.7% | 2 |
| Apr 2026 | Comic book publishers | 246K | 35.9% | 2 |
| May 2026 | Comic book publishers | 550K | 60.1% | 1 |
| Jun 2026 | Comic book publishers | 368K | 51.8% | 1 |
| Jul 2026 | Comic book publishers | 246K | 42.4% | 1 |
| Aug 2026 | Comic book publishers | 301K | 38.9% | 2 |
| Sep 2026 | Comic book publishers | — | — | — |

## How is Dark Horse measured?

Brandwave collects information about searches that people make online using Dark Horse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dark horse”

## Which comic book publishers compete with Dark Horse?

- [DC](/demand/global-en/brands/dc-comics): Head-to-head: /demand/global-en/compare/dark-horse-vs-dc-comics
- [Image Comics](/demand/global-en/brands/image-comics): Head-to-head: /demand/global-en/compare/dark-horse-vs-image-comics
- [IDW](/demand/global-en/brands/idw): Head-to-head: /demand/global-en/compare/dark-horse-vs-idw
- [Marvel](/demand/global-en/brands/marvel): Head-to-head: /demand/global-en/compare/dark-horse-vs-marvel
- [Boom Studios](/demand/global-en/brands/boom-studios): Head-to-head: /demand/global-en/compare/boom-studios-vs-dark-horse

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dark Horse: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/dark-horse

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dark-horse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.