--- title: "Darche: search popularity worldwide" description: "Darche makes swags, tents and camping gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/darche" publisher: "Brandwave" --- # Darche: search popularity worldwide Darche makes swags, tents and camping gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Darche - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among roof tents**: 9.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Roof tents | 4 | 9.5% | 6.7K | - [Roof tents](/demand/global-en/categories/roof-tents) ## Top roof tents in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Darche did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Roofnest | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | iKamper | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Thule | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | 23Zero | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Tepui | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Smittybilt | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Darche | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | James Baroud | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Naturnest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yakima | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Autohome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Front Runner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about roof tents - Asked ChatGPT "Which roof tent should I buy?": 1. Roofnest, 2. Thule, 3. Tepui, 4. Smittybilt - Asked ChatGPT "What are the best roof tent brands?": 1. iKamper, 2. Roofnest, 3. Thule - Asked ChatGPT "What's the best roof tent for camping off road?": 1. 23Zero, 2. Roofnest, 3. iKamper - Searched Google, AI Overview "roof tents": named none of the brands we track - Searched Google, AI Overview "roof tent for suv": named none of the brands we track Not named in any answer: Darche, James Baroud, Naturnest, Yakima, Autohome and Front Runner. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Darche changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Darche worldwide rose from 5.1K to 6.7K. - Across the 12 months ending September 2026, Darche’s share of searches among roof tents worldwide increased from 7.6% to 9.5%. - Across the 12 months ending September 2026, Darche’s share of searches among roof tents worldwide peaked at 10.4% in January 2026 and was lowest at 5.3% in May 2026. - Across the 12 months ending September 2026, Darche rose from 5th to 4th among roof tents worldwide. ## How did search popularity change for roof tents worldwide in September 2026? - In September 2026, Darche overtook James Baroud to rank 4th among roof tents worldwide, with 9.5% of the searches. - In September 2026, 23Zero gained share of searches among roof tents worldwide, from 12.5% to 14.1%. - In September 2026, Roofnest gained share of searches among roof tents worldwide, from 12.7% to 14.2%. - In September 2026, iKamper lost share of searches among roof tents worldwide, from 42.4% to 38.9%. - In September 2026, James Baroud lost share of searches among roof tents worldwide, from 10.2% to 7.6%. - In September 2026, Autohome lost share of searches among roof tents worldwide, from 2.4% to 1.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Roof tents | 5.1K | 7.6% | 5 | | Nov 2025 | Roof tents | 6.4K | 10% | 4 | | Dec 2025 | Roof tents | 5.4K | 10.2% | 4 | | Jan 2026 | Roof tents | 6.7K | 10.4% | 4 | | Feb 2026 | Roof tents | 4.3K | 7.3% | 5 | | Mar 2026 | Roof tents | 5.3K | 7.8% | 5 | | Apr 2026 | Roof tents | 4.3K | 6% | 6 | | May 2026 | Roof tents | 4.3K | 5.3% | 6 | | Jun 2026 | Roof tents | 4.3K | 5.3% | 6 | | Jul 2026 | Roof tents | 5.3K | 6.3% | 5 | | Aug 2026 | Roof tents | 6.3K | 6.5% | 5 | | Sep 2026 | Roof tents | 6.7K | 9.5% | 4 | ## How are Darche’s branded searches counted? Brandwave collects information about searches that people make online using Darche’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “darche roof tent” - “darche rooftop tent” ## Which roof tents compete with Darche? - [iKamper](/demand/global-en/brands/ikamper): Head-to-head: /demand/global-en/compare/darche-vs-ikamper - [Roofnest](/demand/global-en/brands/roofnest): Head-to-head: /demand/global-en/compare/darche-vs-roofnest - [23Zero](/demand/global-en/brands/23zero): Head-to-head: /demand/global-en/compare/23zero-vs-darche - [James Baroud](/demand/global-en/brands/james-baroud): Head-to-head: /demand/global-en/compare/darche-vs-james-baroud - [Thule](/demand/global-en/brands/thule): Head-to-head: /demand/global-en/compare/darche-vs-thule - [Naturnest](/demand/global-en/brands/naturnest) - [Yakima](/demand/global-en/brands/yakima) - [Autohome](/demand/global-en/brands/autohome) - [Smittybilt](/demand/global-en/brands/smittybilt) - [Tepui](/demand/global-en/brands/tepui) - [Front Runner](/demand/global-en/brands/front-runner) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Darche: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/darche This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/darche. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.