---
title: "DAP: search popularity worldwide"
description: "An American maker of caulks, sealants and adhesives. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/dap-products"
publisher: "Brandwave"
---

# DAP: search popularity worldwide

An American maker of caulks, sealants and adhesives. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: DAP
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among adhesive and sealant brands**: 0.71%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Adhesive and sealant brands | 7 | 0.71% | 6.5K |

- [Adhesive and sealant brands](/demand/global-en/categories/adhesive-and-sealant-brands)

## Top adhesive and sealant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DAP was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DAP is the fifth most recommended of the nine.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Loctite | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Gorilla Glue | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Sika | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| OSI | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| DAP | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Liquid Nails | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Araldite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Holdfast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Parfix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about adhesive and sealant brands

- Asked ChatGPT "Which adhesive and sealant brand should I buy?": 1. Loctite, 2. Gorilla Glue, 3. Sika
- Asked ChatGPT "What are the best adhesive and sealant brands?": 1. Loctite, 2. Sika, 3. DAP, 4. Gorilla Glue, 5. OSI, 6. Liquid Nails
- Asked ChatGPT "What's the best adhesive and sealant brand for repairs and building?": 1. Loctite, 2. Sika, 3. Gorilla Glue, 4. DAP
- Searched Google, AI Overview "adhesive brands": 1. Loctite, 2. Gorilla Glue, 3. Liquid Nails
- Searched Google, AI Overview "sealant brands": 1. OSI, 2. Sika, 3. Gorilla Glue, 4. DAP

Not named in any answer: Araldite, Holdfast and Parfix.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How has branded search demand for DAP changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for DAP worldwide held steady, from 6.4K to 6.5K.
- Across the 12 months ending September 2026, DAP’s share of searches among adhesive and sealant brands worldwide held steady, from 0.63% to 0.71%.

## How did search popularity change for adhesive and sealant brands worldwide in September 2026?

- In September 2026, Holdfast lost share of searches among adhesive and sealant brands worldwide, from 4.4% to 3.6%.
- Gorilla Glue’s share of searches among adhesive and sealant brands worldwide has gained ground for 3 months in a row, from 15% to 18.1% in September 2026.
- Estimated monthly branded searches for Araldite worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.
- Estimated monthly branded searches for Parfix worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
- Estimated monthly branded searches for Sika worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Adhesive and sealant brands | 6.4K | 0.63% | 7 |
| Nov 2025 | Adhesive and sealant brands | 4.5K | 0.49% | 7 |
| Dec 2025 | Adhesive and sealant brands | 4.5K | 0.53% | 7 |
| Jan 2026 | Adhesive and sealant brands | 5.3K | 0.58% | 7 |
| Feb 2026 | Adhesive and sealant brands | 4.5K | 0.5% | 7 |
| Mar 2026 | Adhesive and sealant brands | 5.4K | 0.54% | 7 |
| Apr 2026 | Adhesive and sealant brands | 4.7K | 0.52% | 7 |
| May 2026 | Adhesive and sealant brands | 4.6K | 0.5% | 7 |
| Jun 2026 | Adhesive and sealant brands | 5.4K | 0.61% | 7 |
| Jul 2026 | Adhesive and sealant brands | 5.6K | 0.6% | 7 |
| Aug 2026 | Adhesive and sealant brands | 5.8K | 0.63% | 7 |
| Sep 2026 | Adhesive and sealant brands | 6.5K | 0.71% | 7 |

## How are DAP’s branded searches counted?

Brandwave collects information about searches that people make online using DAP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dap adhesive”
- “dap caulk”
- “dap sealant”

## Which adhesive and sealant brands compete with DAP?

- [Sika](/demand/global-en/brands/sika)
- [Loctite](/demand/global-en/brands/loctite)
- [Gorilla Glue](/demand/global-en/brands/gorilla-glue)
- [Araldite](/demand/global-en/brands/araldite): Head-to-head: /demand/global-en/compare/araldite-vs-dap-products
- [Liquid Nails](/demand/global-en/brands/liquid-nails): Head-to-head: /demand/global-en/compare/dap-products-vs-liquid-nails
- [Holdfast](/demand/global-en/brands/holdfast): Head-to-head: /demand/global-en/compare/dap-products-vs-holdfast
- [OSI](/demand/global-en/brands/osi-sealants): Head-to-head: /demand/global-en/compare/dap-products-vs-osi-sealants
- [Parfix](/demand/global-en/brands/parfix): Head-to-head: /demand/global-en/compare/dap-products-vs-parfix

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "DAP: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/dap-products

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dap-products. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
