---
title: "Danner: search popularity worldwide"
description: "An American boot maker from Portland, Oregon, known for work and hiking boots. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/danner"
publisher: "Brandwave"
---

# Danner: search popularity worldwide

An American boot maker from Portland, Oregon, known for work and hiking boots. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Danner
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among boot brands**: 1.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Boot brands | 9 | 1.1% | 135K |
| Safety boots | 4 | 4.1% | 135K |

- [Boot brands](/demand/global-en/categories/boot-brands)
- [Safety boots](/demand/global-en/categories/safety-boots)

## Top boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Danner was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Danner is the fourth most recommended of the 11.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Blundstone | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Red Wing | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Thursday Boot Company | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Danner | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Ariat | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Dr. Martens | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| UGG | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Timberland | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Sorel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Redback | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Merrell | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about boot brands

- Asked ChatGPT "Which boot brand should I buy?": 1. Red Wing, 2. Ariat, 3. Blundstone, 4. Danner
- Asked ChatGPT "What are the best boot brands?": 1. Red Wing, 2. Danner, 3. Thursday Boot Company, 4. Blundstone, 5. Ariat, 6. Dr. Martens
- Asked ChatGPT "What's the best boot brand for everyday wear?": 1. Blundstone, 2. Thursday Boot Company, 3. Red Wing
- Searched Google, AI Overview "comfortable boots": 1. Thursday Boot Company, 2. Blundstone

Not named in any answer: UGG, Timberland, Sorel, Redback and Merrell.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How has branded search demand for Danner changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Danner worldwide fell from 165K to 135K.
- Across the 12 months ending September 2026, Danner’s share of searches among boot brands worldwide held steady, from 0.89% to 1.1%.
- Across the 12 months ending September 2026, Danner’s share of searches among safety boots worldwide increased from 3.3% to 4.1%.
- Across the 12 months ending September 2026, Danner’s share of searches among safety boots worldwide peaked at 5.3% in June 2026 and was lowest at 2.4% in March 2026.

## How did search popularity change for boot brands worldwide in September 2026?

- In September 2026, Blundstone overtook Thursday Boot Company to rank 6th among boot brands worldwide, with 3.6% of the searches.
- In September 2026, UGG gained share of searches among boot brands worldwide, from 41.4% to 48.4%.
- In September 2026, Timberland lost share of searches among boot brands worldwide, from 22.7% to 17.7%.
- In September 2026, Ariat lost share of searches among boot brands worldwide, from 6.8% to 5.3%.
- In September 2026, Dr. Martens lost share of searches among boot brands worldwide, from 15.2% to 14.5%.
- Red Wing’s share of searches among boot brands worldwide has lost ground for 3 months in a row, from 7.3% to 4.3% in September 2026.

## How did search popularity change for safety boots worldwide in September 2026?

- In September 2026, Blundstone gained share of searches among safety boots worldwide, from 11.2% to 13.7%.
- In September 2026, Thorogood lost share of searches among safety boots worldwide, from 4.1% to 3.3%.
- In September 2026, Wolverine lost share of searches among safety boots worldwide, from 2.8% to 2.2%.
- Red Wing’s share of searches among safety boots worldwide has lost ground for 3 months in a row, from 21.9% to 16.7% in September 2026.
- Steel Blue’s share of searches among safety boots worldwide has lost ground for 3 months in a row, from 2.9% to 1.8% in September 2026.
- Estimated monthly branded searches for Caterpillar worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Boot brands | 165K | 0.89% | 9 |
| Nov 2025 | Boot brands | 246K | 0.84% | 9 |
| Dec 2025 | Boot brands | 246K | 0.98% | 9 |
| Jan 2026 | Boot brands | 165K | 0.97% | 9 |
| Feb 2026 | Boot brands | 135K | 1.3% | 9 |
| Mar 2026 | Boot brands | 110K | 1.1% | 9 |
| Apr 2026 | Boot brands | 110K | 1.5% | 8 |
| May 2026 | Boot brands | 90.5K | 1.2% | 9 |
| Jun 2026 | Boot brands | 110K | 1.8% | 8 |
| Jul 2026 | Boot brands | 90.5K | 1.3% | 8 |
| Aug 2026 | Boot brands | 110K | 1.1% | 8 |
| Sep 2026 | Boot brands | 135K | 1.1% | 9 |
| Oct 2025 | Safety boots | 165K | 3.3% | 4 |
| Nov 2025 | Safety boots | 246K | 4.2% | 4 |
| Dec 2025 | Safety boots | 246K | 4.3% | 4 |
| Jan 2026 | Safety boots | 165K | 3.2% | 4 |
| Feb 2026 | Safety boots | 135K | 4.2% | 4 |
| Mar 2026 | Safety boots | 110K | 2.4% | 4 |
| Apr 2026 | Safety boots | 110K | 3.8% | 4 |
| May 2026 | Safety boots | 90.5K | 3.9% | 5 |
| Jun 2026 | Safety boots | 110K | 5.3% | 4 |
| Jul 2026 | Safety boots | 90.5K | 4% | 4 |
| Aug 2026 | Safety boots | 110K | 4.1% | 4 |
| Sep 2026 | Safety boots | 135K | 4.1% | 4 |

## How are Danner’s branded searches counted?

Brandwave collects information about searches that people make online using Danner’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “danner boots”

## Which boot brands compete with Danner?

- [UGG](/demand/global-en/brands/ugg)
- [Timberland](/demand/global-en/brands/timberland)
- [Dr. Martens](/demand/global-en/brands/dr-martens)
- [Ariat](/demand/global-en/brands/ariat)
- [Red Wing](/demand/global-en/brands/red-wing)
- [Blundstone](/demand/global-en/brands/blundstone): Head-to-head: /demand/global-en/compare/blundstone-vs-danner
- [Thursday Boot Company](/demand/global-en/brands/thursday-boot-company): Head-to-head: /demand/global-en/compare/danner-vs-thursday-boot-company
- [Sorel](/demand/global-en/brands/sorel): Head-to-head: /demand/global-en/compare/danner-vs-sorel
- [Redback](/demand/global-en/brands/redback): Head-to-head: /demand/global-en/compare/danner-vs-redback
- [Merrell](/demand/global-en/brands/merrell): Head-to-head: /demand/global-en/compare/danner-vs-merrell

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Danner: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/danner

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/danner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.