---
title: "Daniel Smith: search popularity worldwide"
description: "An American maker of watercolour paints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/daniel-smith"
publisher: "Brandwave"
---

# Daniel Smith: search popularity worldwide

An American maker of watercolour paints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Daniel Smith
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among art supply brands**: 0.91%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Art supply brands | 14 | 0.91% | 12.1K |
| Watercolor brands | 4 | 2.7% | 12.1K |

- [Art supply brands](/demand/global-en/categories/art-supply-brands)
- [Watercolor brands](/demand/global-en/categories/watercolor-brands)

## Top art supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Daniel Smith was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Daniel Smith is the sixth most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Faber-Castell | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Prismacolor | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Winsor & Newton | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Caran d’Ache | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Liquitex | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Daniel Smith | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Staedtler | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Copic | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Sakura | 9th | 2 of 3 | 0 of 2 | 2 of 5 |
| Ohuhu | 10th | 1 of 3 | 1 of 2 | 2 of 5 |
| Crayola | 11th | 1 of 3 | 1 of 2 | 2 of 5 |
| Derwent | 12th | 1 of 3 | 0 of 2 | 1 of 5 |
| Arteza | 13th | 1 of 3 | 0 of 2 | 1 of 5 |
| Posca | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pentel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about art supply brands

- Asked ChatGPT "Which art supply brand should I buy?": 1. Prismacolor, 2. Winsor & Newton, 3. Liquitex, 4. Faber-Castell
- Asked ChatGPT "What are the best art supply brands?": 1. Winsor & Newton, 2. Faber-Castell, 3. Caran d’Ache, 4. Liquitex, 5. Prismacolor, 6. Daniel Smith, 7. Copic, 8. Ohuhu, 9. Sakura, 10. Staedtler, 11. Arteza, 12. Crayola
- Asked ChatGPT "What's the best art supply brand for everyday drawing?": 1. Faber-Castell, 2. Staedtler, 3. Prismacolor, 4. Sakura, 5. Derwent
- Searched Google, AI Overview "art supply brands": 1. Faber-Castell, 2. Winsor & Newton, 3. Prismacolor, 4. Caran d’Ache, 5. Daniel Smith, 6. Copic, 7. Crayola, 8. Ohuhu
- Searched Google, AI Overview "best art supplies": 1. Faber-Castell, 2. Prismacolor, 3. Caran d’Ache, 4. Liquitex

Not named in any answer: Posca and Pentel.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How has branded search demand for Daniel Smith changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Daniel Smith worldwide held steady at 12.1K.
- Across the 12 months ending September 2026, Daniel Smith’s share of searches among art supply brands worldwide held steady, from 0.88% to 0.91%.
- Across the 12 months ending September 2026, Daniel Smith’s share of searches among watercolor brands worldwide peaked at 3.9% in March 2026 and was lowest at 2.3% in August 2026.

## How did search popularity change for art supply brands worldwide in September 2026?

- In September 2026, Ohuhu gained share of searches among art supply brands worldwide, from 9.1% to 12.4%.
- In September 2026, Caran d’Ache gained share of searches among art supply brands worldwide, from 7.4% to 8.3%.
- In September 2026, Posca gained share of searches among art supply brands worldwide, from 7.4% to 8.3%.
- In September 2026, Staedtler gained share of searches among art supply brands worldwide, from 5% to 5.6%.
- In September 2026, Faber-Castell lost share of searches among art supply brands worldwide, from 30.4% to 27.7%.
- In September 2026, Prismacolor lost share of searches among art supply brands worldwide, from 7.4% to 5.6%.

## How did search popularity change for watercolor brands worldwide in September 2026?

- In September 2026, Winsor & Newton gained share of searches among watercolor brands worldwide, from 9.4% to 11.1%.
- In September 2026, Faber-Castell lost share of searches among watercolor brands worldwide, from 85.1% to 82.8%.
- Holbein’s share of searches among watercolor brands worldwide has lost ground for 3 months in a row, from 4.2% to 3.1% in September 2026.
- Estimated monthly branded searches for M. Graham worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Art supply brands | 12.1K | 0.88% | 14 |
| Nov 2025 | Art supply brands | 14.8K | 1% | 13 |
| Dec 2025 | Art supply brands | 14.8K | 0.93% | 14 |
| Jan 2026 | Art supply brands | 14.8K | 1% | 14 |
| Feb 2026 | Art supply brands | 12.1K | 0.97% | 14 |
| Mar 2026 | Art supply brands | 14.8K | 1.2% | 13 |
| Apr 2026 | Art supply brands | 12.1K | 1% | 14 |
| May 2026 | Art supply brands | 12.1K | 1% | 14 |
| Jun 2026 | Art supply brands | 12.1K | 1.1% | 14 |
| Jul 2026 | Art supply brands | 12.1K | 0.99% | 14 |
| Aug 2026 | Art supply brands | 12.1K | 0.82% | 14 |
| Sep 2026 | Art supply brands | 12.1K | 0.91% | 14 |
| Oct 2025 | Watercolor brands | 12.1K | 2.7% | 4 |
| Nov 2025 | Watercolor brands | 14.8K | 3.3% | 4 |
| Dec 2025 | Watercolor brands | 14.8K | 3.2% | 4 |
| Jan 2026 | Watercolor brands | 14.8K | 2.8% | 4 |
| Feb 2026 | Watercolor brands | 12.1K | 2.8% | 4 |
| Mar 2026 | Watercolor brands | 14.8K | 3.9% | 4 |
| Apr 2026 | Watercolor brands | 12.1K | 3.2% | 4 |
| May 2026 | Watercolor brands | 12.1K | 3.2% | 4 |
| Jun 2026 | Watercolor brands | 12.1K | 3.8% | 4 |
| Jul 2026 | Watercolor brands | 12.1K | 3.3% | 4 |
| Aug 2026 | Watercolor brands | 12.1K | 2.3% | 4 |
| Sep 2026 | Watercolor brands | 12.1K | 2.7% | 4 |

## How are Daniel Smith’s branded searches counted?

Brandwave collects information about searches that people make online using Daniel Smith’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “daniel smith watercolor”

## Which art supply brands compete with Daniel Smith?

- [Faber-Castell](/demand/global-en/brands/faber-castell)
- [Crayola](/demand/global-en/brands/crayola)
- [Ohuhu](/demand/global-en/brands/ohuhu)
- [Caran d’Ache](/demand/global-en/brands/caran-d-ache)
- [Posca](/demand/global-en/brands/posca)
- [Prismacolor](/demand/global-en/brands/prismacolor)
- [Staedtler](/demand/global-en/brands/staedtler)
- [Pentel](/demand/global-en/brands/pentel)
- [Winsor & Newton](/demand/global-en/brands/winsor-and-newton)
- [Sakura](/demand/global-en/brands/sakura-color): Head-to-head: /demand/global-en/compare/daniel-smith-vs-sakura-color
- [Copic](/demand/global-en/brands/copic): Head-to-head: /demand/global-en/compare/copic-vs-daniel-smith
- [Derwent](/demand/global-en/brands/derwent): Head-to-head: /demand/global-en/compare/daniel-smith-vs-derwent
- [Liquitex](/demand/global-en/brands/liquitex): Head-to-head: /demand/global-en/compare/daniel-smith-vs-liquitex
- [Arteza](/demand/global-en/brands/arteza): Head-to-head: /demand/global-en/compare/arteza-vs-daniel-smith

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Daniel Smith: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/daniel-smith

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/daniel-smith. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.