---
title: "DALL-E: search popularity and Share of Search worldwide"
description: "DALL-E generates images from text. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/dall-e"
publisher: "Brandwave"
---

# DALL-E: search popularity and Share of Search worldwide

DALL-E generates images from text. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: DALL-E
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among AI image generators**: 5.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI image generators | 4 | 5.4% | 201K |

- [AI image generators](/demand/global-en/categories/ai-image-generators)

## How has branded search demand for DALL-E changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for DALL-E worldwide fell from 673K to 201K.
- Across the 11 months ending August 2026, DALL-E’s estimated Share of Search among AI image generators worldwide decreased from 9.3% to 5.4%.
- Across the 11 months ending August 2026, DALL-E’s estimated Share of Search among AI image generators worldwide peaked at 11.6% in April 2026 and was lowest at 5.4% in August 2026.

## How did search popularity change for AI image generators worldwide in August 2026?

- In August 2026, DALL-E lost estimated Share of Search among AI image generators worldwide, from 6.6% to 5.4%.
- Estimated monthly branded searches for Ideogram worldwide fell 55% over 11 measured months, from 1M to 450K in August 2026.
- Estimated monthly branded searches for Leonardo AI worldwide fell 45.3% over 11 measured months, from 2.7M to 1.5M in August 2026.
- Estimated monthly branded searches for Midjourney worldwide fell 45.3% over 11 measured months, from 2.7M to 1.5M in August 2026.
- Estimated monthly branded searches for Stable Diffusion worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI image generators | 673K | 9.3% | 4 |
| Nov 2025 | AI image generators | 673K | 11.1% | 4 |
| Dec 2025 | AI image generators | 550K | 9.5% | 4 |
| Jan 2026 | AI image generators | 673K | 10.5% | 3 |
| Feb 2026 | AI image generators | 550K | 9.7% | 3 |
| Mar 2026 | AI image generators | 673K | 10.7% | 3 |
| Apr 2026 | AI image generators | 673K | 11.6% | 3 |
| May 2026 | AI image generators | 450K | 8.9% | 3 |
| Jun 2026 | AI image generators | 301K | 6.6% | 4 |
| Jul 2026 | AI image generators | 246K | 6.6% | 4 |
| Aug 2026 | AI image generators | 201K | 5.4% | 4 |
| Sep 2026 | AI image generators | — | — | — |

## How is DALL-E measured?

Brandwave collects information about searches that people make online using DALL-E’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dall-e”

## Which AI image generators compete with DALL-E?

- [Leonardo AI](/demand/global-en/brands/leonardo-ai): Head-to-head: /demand/global-en/compare/dall-e-vs-leonardo-ai
- [Midjourney](/demand/global-en/brands/midjourney): Head-to-head: /demand/global-en/compare/dall-e-vs-midjourney
- [Ideogram](/demand/global-en/brands/ideogram): Head-to-head: /demand/global-en/compare/dall-e-vs-ideogram
- [Stable Diffusion](/demand/global-en/brands/stable-diffusion): Head-to-head: /demand/global-en/compare/dall-e-vs-stable-diffusion

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "DALL-E: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/dall-e

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/dall-e. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.