---
title: "Daikin: search popularity and Share of Search worldwide"
description: "Daikin makes heat pumps sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/daikin"
publisher: "Brandwave"
---

# Daikin: search popularity and Share of Search worldwide

Daikin makes heat pumps sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Daikin
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among air conditioner brands**: 39.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Air conditioner brands | 2 | 39.2% | 450K |
| Heat pump brands | 1 | 70.8% | 450K |

- [Air conditioner brands](/demand/global-en/categories/air-conditioner-brands)
- [Heat pump brands](/demand/global-en/categories/heat-pump-brands)

## How has branded search demand for Daikin changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Daikin worldwide held steady at 450K.
- Across the 11 months ending August 2026, Daikin’s estimated Share of Search among air conditioner brands worldwide increased from 36.1% to 39.2%.
- Across the 11 months ending August 2026, Daikin’s estimated Share of Search among air conditioner brands worldwide peaked at 50.1% in June 2026 and was lowest at 34% in February 2026.
- Across the 11 months ending August 2026, Daikin’s estimated Share of Search among heat pump brands worldwide increased from 61.9% to 70.8%.
- Across the 11 months ending August 2026, Daikin’s estimated Share of Search among heat pump brands worldwide peaked at 73.7% in June 2026 and was lowest at 59.9% in November 2025.

## How did search popularity change for air conditioner brands worldwide in August 2026?

- In August 2026, LG overtook Daikin to take the highest estimated Share of Search among air conditioner brands worldwide, at 44.7%.
- In August 2026, Daikin lost estimated Share of Search among air conditioner brands worldwide, from 46.2% to 39.2%.
- In August 2026, Mitsubishi Electric lost estimated Share of Search among air conditioner brands worldwide, from 11.3% to 9.6%.
- Estimated monthly branded searches for Fujitsu worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.
- Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.

## How did search popularity change for heat pump brands worldwide in August 2026?

- In August 2026, Panasonic gained estimated Share of Search among heat pump brands worldwide, from 9.7% to 11.6%.
- In August 2026, Daikin lost estimated Share of Search among heat pump brands worldwide, from 72.3% to 70.8%.
- Estimated monthly branded searches for Fujitsu worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.
- Estimated monthly branded searches for Hitachi worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Air conditioner brands | 450K | 36.1% | 2 |
| Nov 2025 | Air conditioner brands | 368K | 34.8% | 2 |
| Dec 2025 | Air conditioner brands | 450K | 41.3% | 1 |
| Jan 2026 | Air conditioner brands | 450K | 37.8% | 2 |
| Feb 2026 | Air conditioner brands | 368K | 34% | 2 |
| Mar 2026 | Air conditioner brands | 550K | 39.6% | 2 |
| Apr 2026 | Air conditioner brands | 550K | 46.2% | 1 |
| May 2026 | Air conditioner brands | 550K | 46.2% | 1 |
| Jun 2026 | Air conditioner brands | 673K | 50.1% | 1 |
| Jul 2026 | Air conditioner brands | 550K | 46.2% | 1 |
| Aug 2026 | Air conditioner brands | 450K | 39.2% | 2 |
| Sep 2026 | Air conditioner brands | — | — | — |
| Oct 2025 | Heat pump brands | 450K | 61.9% | 1 |
| Nov 2025 | Heat pump brands | 368K | 59.9% | 1 |
| Dec 2025 | Heat pump brands | 450K | 69% | 1 |
| Jan 2026 | Heat pump brands | 450K | 67% | 1 |
| Feb 2026 | Heat pump brands | 368K | 64.6% | 1 |
| Mar 2026 | Heat pump brands | 550K | 70.8% | 1 |
| Apr 2026 | Heat pump brands | 550K | 72.3% | 1 |
| May 2026 | Heat pump brands | 550K | 72.3% | 1 |
| Jun 2026 | Heat pump brands | 673K | 73.7% | 1 |
| Jul 2026 | Heat pump brands | 550K | 72.3% | 1 |
| Aug 2026 | Heat pump brands | 450K | 70.8% | 1 |
| Sep 2026 | Heat pump brands | — | — | — |

## How is Daikin measured?

Brandwave collects information about searches that people make online using Daikin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “daikin”

## Which air conditioner brands compete with Daikin?

- [LG](/demand/global-en/brands/lg): Head-to-head: /demand/global-en/compare/daikin-vs-lg
- [Mitsubishi Electric](/demand/global-en/brands/mitsubishi-electric): Head-to-head: /demand/global-en/compare/daikin-vs-mitsubishi-electric
- [Panasonic](/demand/global-en/brands/panasonic): Head-to-head: /demand/global-en/compare/daikin-vs-panasonic
- [Fujitsu](/demand/global-en/brands/fujitsu): Head-to-head: /demand/global-en/compare/daikin-vs-fujitsu

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Daikin: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/daikin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/daikin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
