---
title: "D'Addario: search popularity and Share of Search worldwide"
description: "D'Addario makes guitar strings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/daddario"
publisher: "Brandwave"
---

# D'Addario: search popularity and Share of Search worldwide

D'Addario makes guitar strings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: D'Addario
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among reed brands**: 0.36%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Reed brands | 3 | 0.36% | 135K |
| Guitar strap brands | 3 | 7.3% | 135K |
| Ukulele accessory brands | 4 | 12.2% | 135K |
| Guitar pick brands | 3 | 13.2% | 135K |
| Violin string brands | 2 | 31.6% | 135K |
| Tuner brands | 1 | 36.2% | 135K |
| Guitar strings | 1 | 52.2% | 135K |

- [Reed brands](/demand/global-en/categories/reed-brands)
- [Guitar strap brands](/demand/global-en/categories/guitar-strap-brands)
- [Ukulele accessory brands](/demand/global-en/categories/ukulele-accessory-brands)
- [Guitar pick brands](/demand/global-en/categories/guitar-pick-brands)
- [Violin string brands](/demand/global-en/categories/violin-string-brands)
- [Tuner brands](/demand/global-en/categories/tuner-brands)
- [Guitar strings](/demand/global-en/categories/guitar-strings)

## How has branded search demand for D'Addario changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for D'Addario worldwide held steady at 135K.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among reed brands worldwide held steady, from 0.44% to 0.36%.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among guitar strap brands worldwide peaked at 8.8% in February 2026 and was lowest at 6.9% in October 2025.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among ukulele accessory brands worldwide increased from 10.9% to 12.2%.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among ukulele accessory brands worldwide peaked at 14.8% in December 2025 and was lowest at 10.7% in May 2026.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among guitar pick brands worldwide increased from 12% to 13.2%.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among guitar pick brands worldwide peaked at 15.8% in February 2026 and was lowest at 12% in October 2025.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among violin string brands worldwide increased from 24.5% to 31.6%.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among violin string brands worldwide peaked at 32.1% in December 2025 and was lowest at 21.4% in January 2026.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among tuner brands worldwide decreased from 37.3% to 36.2%.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among tuner brands worldwide peaked at 42% in February 2026 and was lowest at 34.8% in November 2025.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among guitar strings worldwide increased from 47.3% to 52.2%.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among guitar strings worldwide peaked at 56.6% in February 2026 and was lowest at 46.7% in November 2025.

## How did search popularity change for reed brands worldwide in August 2026?

- Estimated monthly branded searches for Marca worldwide rose 22.4% over 11 measured months, from 30.4M to 37.2M in August 2026.
- Estimated monthly branded searches for Legere worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
- Estimated monthly branded searches for Vandoren worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

## How did search popularity change for guitar strap brands worldwide in August 2026?

- Estimated monthly branded searches for Perri's worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026.
- Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
- Estimated monthly branded searches for Levy's worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

## How did search popularity change for ukulele accessory brands worldwide in August 2026?

- In August 2026, Snail gained estimated Share of Search among ukulele accessory brands worldwide, from 39.5% to 40.6%.
- In August 2026, Ortega lost estimated Share of Search among ukulele accessory brands worldwide, from 14.5% to 12.2%.
- In August 2026, D'Addario rose from 5th to 4th among ukulele accessory brands worldwide.
- Estimated monthly branded searches for Lanikai worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
- Estimated monthly branded searches for Aquila worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## How did search popularity change for guitar pick brands worldwide in August 2026?

- In August 2026, Dunlop overtook Ernie Ball to rank 4th among guitar pick brands worldwide, at 3.2%.
- Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
- Estimated monthly branded searches for Pickboy worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## How did search popularity change for violin string brands worldwide in August 2026?

- In August 2026, Dominant gained estimated Share of Search among violin string brands worldwide, from 56.4% to 57.6%.
- In August 2026, D'Addario gained estimated Share of Search among violin string brands worldwide, from 31% to 31.6%.
- In August 2026, Larsen lost estimated Share of Search among violin string brands worldwide, from 11.4% to 9.5%.
- Estimated monthly branded searches for Thomastik worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.
- Estimated monthly branded searches for Pirastro worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
- Estimated monthly branded searches for Evah Pirazzi worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

## How did search popularity change for tuner brands worldwide in August 2026?

- In August 2026, Korg gained estimated Share of Search among tuner brands worldwide, from 26% to 29.5%.
- In August 2026, Snark gained estimated Share of Search among tuner brands worldwide, from 6.4% to 7.3%.
- In August 2026, D'Addario lost estimated Share of Search among tuner brands worldwide, from 38.7% to 36.2%.
- In August 2026, Peterson lost estimated Share of Search among tuner brands worldwide, from 17.4% to 16.2%.
- TC Electronic’s estimated Share of Search among tuner brands worldwide has lost ground for 3 months in a row, from 7.5% to 6% in August 2026.
- Boss’ estimated Share of Search among tuner brands worldwide has lost ground for 3 months in a row, from 6.1% to 4.9% in August 2026.

## How did search popularity change for guitar strings worldwide in August 2026?

- Elixir Strings’ estimated Share of Search among guitar strings worldwide has lost ground for 3 months in a row, from 5.7% to 4.7% in August 2026.
- Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Martin worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Reed brands | 135K | 0.44% | 3 |
| Nov 2025 | Reed brands | 135K | 0.44% | 3 |
| Dec 2025 | Reed brands | 165K | 0.54% | 2 |
| Jan 2026 | Reed brands | 165K | 0.44% | 2 |
| Feb 2026 | Reed brands | 165K | 0.54% | 2 |
| Mar 2026 | Reed brands | 165K | 0.44% | 3 |
| Apr 2026 | Reed brands | 135K | 0.36% | 3 |
| May 2026 | Reed brands | 135K | 0.36% | 3 |
| Jun 2026 | Reed brands | 135K | 0.29% | 3 |
| Jul 2026 | Reed brands | 135K | 0.36% | 3 |
| Aug 2026 | Reed brands | 135K | 0.36% | 3 |
| Sep 2026 | Reed brands | — | — | — |
| Oct 2025 | Guitar strap brands | 135K | 6.9% | 3 |
| Nov 2025 | Guitar strap brands | 135K | 6.9% | 3 |
| Dec 2025 | Guitar strap brands | 165K | 8.3% | 3 |
| Jan 2026 | Guitar strap brands | 165K | 7.3% | 3 |
| Feb 2026 | Guitar strap brands | 165K | 8.8% | 3 |
| Mar 2026 | Guitar strap brands | 165K | 8.3% | 3 |
| Apr 2026 | Guitar strap brands | 135K | 7.3% | 3 |
| May 2026 | Guitar strap brands | 135K | 7% | 3 |
| Jun 2026 | Guitar strap brands | 135K | 7.9% | 3 |
| Jul 2026 | Guitar strap brands | 135K | 7.3% | 3 |
| Aug 2026 | Guitar strap brands | 135K | 7.3% | 3 |
| Sep 2026 | Guitar strap brands | — | — | — |
| Oct 2025 | Ukulele accessory brands | 135K | 10.9% | 4 |
| Nov 2025 | Ukulele accessory brands | 135K | 12.1% | 4 |
| Dec 2025 | Ukulele accessory brands | 165K | 14.8% | 4 |
| Jan 2026 | Ukulele accessory brands | 165K | 14% | 4 |
| Feb 2026 | Ukulele accessory brands | 165K | 14.5% | 4 |
| Mar 2026 | Ukulele accessory brands | 165K | 14.2% | 4 |
| Apr 2026 | Ukulele accessory brands | 135K | 12% | 4 |
| May 2026 | Ukulele accessory brands | 135K | 10.7% | 4 |
| Jun 2026 | Ukulele accessory brands | 135K | 12% | 4 |
| Jul 2026 | Ukulele accessory brands | 135K | 11.9% | 5 |
| Aug 2026 | Ukulele accessory brands | 135K | 12.2% | 4 |
| Sep 2026 | Ukulele accessory brands | — | — | — |
| Oct 2025 | Guitar pick brands | 135K | 12% | 3 |
| Nov 2025 | Guitar pick brands | 135K | 12% | 3 |
| Dec 2025 | Guitar pick brands | 165K | 14.2% | 3 |
| Jan 2026 | Guitar pick brands | 165K | 14.2% | 3 |
| Feb 2026 | Guitar pick brands | 165K | 15.8% | 3 |
| Mar 2026 | Guitar pick brands | 165K | 14.2% | 3 |
| Apr 2026 | Guitar pick brands | 135K | 13.3% | 3 |
| May 2026 | Guitar pick brands | 135K | 12% | 3 |
| Jun 2026 | Guitar pick brands | 135K | 12.1% | 3 |
| Jul 2026 | Guitar pick brands | 135K | 13.3% | 3 |
| Aug 2026 | Guitar pick brands | 135K | 13.2% | 3 |
| Sep 2026 | Guitar pick brands | — | — | — |
| Oct 2025 | Violin string brands | 135K | 24.5% | 2 |
| Nov 2025 | Violin string brands | 135K | 24.5% | 2 |
| Dec 2025 | Violin string brands | 165K | 32.1% | 2 |
| Jan 2026 | Violin string brands | 165K | 21.4% | 2 |
| Feb 2026 | Violin string brands | 165K | 31.6% | 2 |
| Mar 2026 | Violin string brands | 165K | 32.1% | 2 |
| Apr 2026 | Violin string brands | 135K | 27.9% | 2 |
| May 2026 | Violin string brands | 135K | 28% | 2 |
| Jun 2026 | Violin string brands | 135K | 31% | 2 |
| Jul 2026 | Violin string brands | 135K | 31% | 2 |
| Aug 2026 | Violin string brands | 135K | 31.6% | 2 |
| Sep 2026 | Violin string brands | — | — | — |
| Oct 2025 | Tuner brands | 135K | 37.3% | 1 |
| Nov 2025 | Tuner brands | 135K | 34.8% | 1 |
| Dec 2025 | Tuner brands | 165K | 38.2% | 1 |
| Jan 2026 | Tuner brands | 165K | 39.6% | 1 |
| Feb 2026 | Tuner brands | 165K | 42% | 1 |
| Mar 2026 | Tuner brands | 165K | 39.8% | 1 |
| Apr 2026 | Tuner brands | 135K | 36.2% | 1 |
| May 2026 | Tuner brands | 135K | 37.3% | 1 |
| Jun 2026 | Tuner brands | 135K | 40.1% | 1 |
| Jul 2026 | Tuner brands | 135K | 38.7% | 1 |
| Aug 2026 | Tuner brands | 135K | 36.2% | 1 |
| Sep 2026 | Tuner brands | — | — | — |
| Oct 2025 | Guitar strings | 135K | 47.3% | 1 |
| Nov 2025 | Guitar strings | 135K | 46.7% | 1 |
| Dec 2025 | Guitar strings | 165K | 51.7% | 1 |
| Jan 2026 | Guitar strings | 165K | 49.1% | 1 |
| Feb 2026 | Guitar strings | 165K | 56.6% | 1 |
| Mar 2026 | Guitar strings | 165K | 55.2% | 1 |
| Apr 2026 | Guitar strings | 135K | 52.2% | 1 |
| May 2026 | Guitar strings | 135K | 51.7% | 1 |
| Jun 2026 | Guitar strings | 135K | 55.2% | 1 |
| Jul 2026 | Guitar strings | 135K | 52.2% | 1 |
| Aug 2026 | Guitar strings | 135K | 52.2% | 1 |
| Sep 2026 | Guitar strings | — | — | — |

## How is D'Addario measured?

Brandwave collects information about searches that people make online using D'Addario’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “d'addario”

## Which reed brands compete with D'Addario?

- [Marca](/demand/global-en/brands/marca): Head-to-head: /demand/global-en/compare/daddario-vs-marca
- [Gonzalez](/demand/global-en/brands/gonzalez): Head-to-head: /demand/global-en/compare/daddario-vs-gonzalez
- [Legere](/demand/global-en/brands/legere): Head-to-head: /demand/global-en/compare/daddario-vs-legere
- [Vandoren](/demand/global-en/brands/vandoren): Head-to-head: /demand/global-en/compare/daddario-vs-vandoren
- [Rico](/demand/global-en/brands/rico): Head-to-head: /demand/global-en/compare/daddario-vs-rico

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "D'Addario: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/daddario

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/daddario. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.