--- title: "Cutter: search popularity worldwide" description: "An insect repellent brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/cutter-insect-repellent" publisher: "Brandwave" --- # Cutter: search popularity worldwide An insect repellent brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cutter - **Owned by**: Spectrum Brands - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among bug spray brands**: 15.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bug spray brands | 4 | 15.7% | 3.6K | - [Bug spray brands](/demand/global-en/categories/bug-spray-brands) ## Top bug spray brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cutter was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cutter is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Off! | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Repel | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Cutter | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Ben's | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Raid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ortho | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bug spray brands - Asked ChatGPT "Which bug spray brand should I buy?": 1. Off!, 2. Cutter - Asked ChatGPT "What are the best bug spray brands?": 1. Off!, 2. Repel, 3. Cutter, 4. Ben's - Asked ChatGPT "What's the best bug spray brand for insect protection?": 1. Off!, 2. Repel - Searched Google, AI Overview "best bug spray": 1. Cutter, 2. Repel - Searched Google, AI Overview "insect repellent brands": 1. Off!, 2. Repel, 3. Ben's, 4. Cutter Not named in any answer: Raid and Ortho. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Cutter changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Cutter worldwide rose from 1.9K to 3.6K. - Across the 12 months ending September 2026, Cutter’s share of searches among bug spray brands worldwide increased from 11% to 15.7%. - Across the 12 months ending September 2026, Cutter’s share of searches among bug spray brands worldwide peaked at 21.1% in June 2026 and was lowest at 4% in December 2025. ## How did search popularity change for bug spray brands worldwide in September 2026? - In September 2026, Ben's overtook Cutter to rank 3rd among bug spray brands worldwide, with 18.3% of the searches. - In September 2026, Repel lost share of searches among bug spray brands worldwide, from 41.3% to 38.3%. - In September 2026, Raid lost share of searches among bug spray brands worldwide, from 21.1% to 19.2%. - In September 2026, Cutter lost share of searches among bug spray brands worldwide, from 17.3% to 15.7%. - In September 2026, Off! lost share of searches among bug spray brands worldwide, from 9.3% to 8.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bug spray brands | 1.9K | 11% | 4 | | Nov 2025 | Bug spray brands | 880 | 7.2% | 5 | | Dec 2025 | Bug spray brands | 480 | 4% | 5 | | Jan 2026 | Bug spray brands | 590 | 4.1% | 5 | | Feb 2026 | Bug spray brands | 720 | 6.8% | 5 | | Mar 2026 | Bug spray brands | 1.9K | 10.2% | 4 | | Apr 2026 | Bug spray brands | 2.4K | 10.1% | 4 | | May 2026 | Bug spray brands | 5.4K | 20.1% | 2 | | Jun 2026 | Bug spray brands | 8.1K | 21.1% | 2 | | Jul 2026 | Bug spray brands | 6.6K | 18.3% | 2 | | Aug 2026 | Bug spray brands | 5.4K | 17.3% | 3 | | Sep 2026 | Bug spray brands | 3.6K | 15.7% | 4 | ## How are Cutter’s branded searches counted? Brandwave collects information about searches that people make online using Cutter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cutter bug spray” ## Which bug spray brands compete with Cutter? - [Repel](/demand/global-en/brands/repel): Head-to-head: /demand/global-en/compare/cutter-insect-repellent-vs-repel - [Raid](/demand/global-en/brands/raid): Head-to-head: /demand/global-en/compare/cutter-insect-repellent-vs-raid - [Ben's](/demand/global-en/brands/ben-s): Head-to-head: /demand/global-en/compare/ben-s-vs-cutter-insect-repellent - [Off!](/demand/global-en/brands/off): Head-to-head: /demand/global-en/compare/cutter-insect-repellent-vs-off - [Ortho](/demand/global-en/brands/ortho): Head-to-head: /demand/global-en/compare/cutter-insect-repellent-vs-ortho ## Who owns Cutter? Cutter is owned by Spectrum Brands. Brandwave does not track any other brands owned by Spectrum Brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Cutter? Cutter is owned by Spectrum Brands. Brandwave does not track any other brands owned by Spectrum Brands. ## Cite this page Brandwave. "Cutter: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/cutter-insect-repellent This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cutter-insect-repellent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.