---
title: "Customer.io: search popularity and Share of Search worldwide"
description: "A messaging automation platform for email, push, SMS, and in-app messages driven by customer data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/customer-io"
publisher: "Brandwave"
---

# Customer.io: search popularity and Share of Search worldwide

A messaging automation platform for email, push, SMS, and in-app messages driven by customer data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Customer.io
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among customer engagement platforms**: 2.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Customer engagement platforms | 6 | 2.2% | 12.9K |

- [Customer engagement platforms](/demand/global-en/categories/customer-engagement-platforms)

## How has branded search demand for Customer.io changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Customer.io worldwide held steady, from 13.1K to 12.9K.
- Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among customer engagement platforms worldwide held steady, from 2.1% to 2.2%.

## How did search popularity change for customer engagement platforms worldwide in August 2026?

- Braze’s estimated Share of Search among customer engagement platforms worldwide has lost ground for 3 months in a row, from 18.8% to 16.5% in August 2026.
- Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.
- Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026.
- Estimated monthly branded searches for Airship worldwide fell 15.9% over 11 measured months, from 2.6K to 2.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Customer engagement platforms | 13.1K | 2.1% | 6 |
| Nov 2025 | Customer engagement platforms | 10.8K | 1.8% | 6 |
| Dec 2025 | Customer engagement platforms | 10.7K | 2.1% | 6 |
| Jan 2026 | Customer engagement platforms | 13.1K | 2.2% | 6 |
| Feb 2026 | Customer engagement platforms | 13.2K | 2.2% | 6 |
| Mar 2026 | Customer engagement platforms | 13.1K | 2.1% | 6 |
| Apr 2026 | Customer engagement platforms | 13.1K | 2.2% | 6 |
| May 2026 | Customer engagement platforms | 13K | 2.1% | 6 |
| Jun 2026 | Customer engagement platforms | 13.1K | 2.1% | 6 |
| Jul 2026 | Customer engagement platforms | 13K | 2.2% | 6 |
| Aug 2026 | Customer engagement platforms | 12.9K | 2.2% | 6 |
| Sep 2026 | Customer engagement platforms | — | — | — |

## How is Customer.io measured?

Brandwave collects information about searches that people make online using Customer.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “customer io”
- “customer io crm”
- “customer io email”
- “customer io forms”
- “customer io pricing”
- “customer io push notifications”
- “customer io sms”
- “customer io whatsapp”
- “Customer.io”

## Which customer engagement platforms compete with Customer.io?

- [Klaviyo](/demand/global-en/brands/klaviyo)
- [Braze](/demand/global-en/brands/braze)
- [OneSignal](/demand/global-en/brands/onesignal): Head-to-head: /demand/global-en/compare/customer-io-vs-onesignal
- [CleverTap](/demand/global-en/brands/clevertap): Head-to-head: /demand/global-en/compare/clevertap-vs-customer-io
- [MoEngage](/demand/global-en/brands/moengage): Head-to-head: /demand/global-en/compare/customer-io-vs-moengage
- [Airship](/demand/global-en/brands/airship): Head-to-head: /demand/global-en/compare/airship-vs-customer-io
- [Iterable](/demand/global-en/brands/iterable): Head-to-head: /demand/global-en/compare/customer-io-vs-iterable

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Customer.io: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/customer-io

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/customer-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.