---
title: "Cummins: search popularity and Share of Search worldwide"
description: "Cummins is engine and generator maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/cummins"
publisher: "Brandwave"
---

# Cummins: search popularity and Share of Search worldwide

Cummins is engine and generator maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Cummins
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among generator brands**: 3.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Generator brands | 2 | 3.1% | 246K |

- [Generator brands](/demand/global-en/categories/generator-brands)

## How has branded search demand for Cummins changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Cummins worldwide held steady at 246K.
- Across the 11 months ending August 2026, Cummins’ estimated Share of Search among generator brands worldwide held steady at 3.1%.

## How did search popularity change for generator brands worldwide in August 2026?

- Generac’s estimated Share of Search among generator brands worldwide has gained ground for 3 months in a row, from 1.1% to 2.1% in August 2026.
- Briggs & Stratton’s estimated Share of Search among generator brands worldwide has lost ground for 3 months in a row, from 0.92% to 0.41% in August 2026.
- Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
- Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Generator brands | 246K | 3.1% | 2 |
| Nov 2025 | Generator brands | 246K | 3.1% | 2 |
| Dec 2025 | Generator brands | 246K | 3.1% | 2 |
| Jan 2026 | Generator brands | 246K | 3% | 3 |
| Feb 2026 | Generator brands | 246K | 3.1% | 2 |
| Mar 2026 | Generator brands | 246K | 3.1% | 2 |
| Apr 2026 | Generator brands | 246K | 3.1% | 2 |
| May 2026 | Generator brands | 246K | 3.1% | 2 |
| Jun 2026 | Generator brands | 246K | 3.1% | 2 |
| Jul 2026 | Generator brands | 246K | 3.1% | 2 |
| Aug 2026 | Generator brands | 246K | 3.1% | 2 |
| Sep 2026 | Generator brands | — | — | — |

## How is Cummins measured?

Brandwave collects information about searches that people make online using Cummins’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cummins”

## Which generator brands compete with Cummins?

- [Honda](/demand/global-en/brands/honda): Head-to-head: /demand/global-en/compare/cummins-vs-honda
- [Generac](/demand/global-en/brands/generac): Head-to-head: /demand/global-en/compare/cummins-vs-generac
- [Westinghouse](/demand/global-en/brands/westinghouse): Head-to-head: /demand/global-en/compare/cummins-vs-westinghouse
- [Briggs & Stratton](/demand/global-en/brands/briggs-stratton): Head-to-head: /demand/global-en/compare/briggs-stratton-vs-cummins
- [Champion](/demand/global-en/brands/champion): Head-to-head: /demand/global-en/compare/champion-vs-cummins

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Cummins: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/cummins

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cummins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.