--- title: "Culligan: search popularity and Share of Search worldwide" description: "Culligan is water treatment brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/culligan" publisher: "Brandwave" --- # Culligan: search popularity and Share of Search worldwide Culligan is water treatment brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Culligan - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among water dispensers**: 5.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Water dispensers | 4 | 5.6% | 74K | | Water softeners | 3 | 24.6% | 74K | - [Water dispensers](/demand/global-en/categories/water-dispensers) - [Water softeners](/demand/global-en/categories/water-softeners) ## How has branded search demand for Culligan changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Culligan worldwide held steady at 74K. - Across the 11 months ending August 2026, Culligan’s estimated Share of Search among water dispensers worldwide decreased from 6.7% to 5.6%. - Across the 11 months ending August 2026, Culligan’s estimated Share of Search among water dispensers worldwide peaked at 6.7% in October 2025 and was lowest at 4.5% in June 2026. - Across the 11 months ending August 2026, Culligan’s estimated Share of Search among water softeners worldwide decreased from 25.7% to 24.6%. - Across the 11 months ending August 2026, Culligan’s estimated Share of Search among water softeners worldwide peaked at 26.9% in January 2026 and was lowest at 18% in May 2026. - Across the 11 months ending August 2026, Culligan fell from 2nd to 3rd among water softeners worldwide. ## How did search popularity change for water dispensers worldwide in August 2026? - In August 2026, Brita overtook Waterdrop to take the highest estimated Share of Search among water dispensers worldwide, at 43.3%. - In August 2026, Waterdrop lost estimated Share of Search among water dispensers worldwide, from 43.9% to 41.9%. - BWT’s estimated Share of Search among water dispensers worldwide has lost ground for 3 months in a row, from 11% to 6.9% in August 2026. ## How did search popularity change for water softeners worldwide in August 2026? - Culligan’s estimated Share of Search among water softeners worldwide has gained ground for 3 months in a row, from 18% to 24.6% in August 2026. - Harvey’s estimated Share of Search among water softeners worldwide has gained ground for 3 months in a row, from 32.7% to 36.6% in August 2026. - Estimated monthly branded searches for WaterBoss worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026. - Estimated monthly branded searches for Kinetico worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026. - Estimated monthly branded searches for EcoWater worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026. - Estimated monthly branded searches for BWT worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Water dispensers | 74K | 6.7% | 4 | | Nov 2025 | Water dispensers | 60.5K | 5% | 4 | | Dec 2025 | Water dispensers | 60.5K | 5.6% | 4 | | Jan 2026 | Water dispensers | 74K | 5.8% | 4 | | Feb 2026 | Water dispensers | 60.5K | 5.4% | 4 | | Mar 2026 | Water dispensers | 74K | 5.9% | 4 | | Apr 2026 | Water dispensers | 74K | 6.2% | 4 | | May 2026 | Water dispensers | 60.5K | 4.9% | 4 | | Jun 2026 | Water dispensers | 60.5K | 4.5% | 4 | | Jul 2026 | Water dispensers | 74K | 5.9% | 4 | | Aug 2026 | Water dispensers | 74K | 5.6% | 4 | | Sep 2026 | Water dispensers | — | — | — | | Oct 2025 | Water softeners | 74K | 25.7% | 2 | | Nov 2025 | Water softeners | 60.5K | 23.1% | 2 | | Dec 2025 | Water softeners | 60.5K | 25.5% | 2 | | Jan 2026 | Water softeners | 74K | 26.9% | 2 | | Feb 2026 | Water softeners | 60.5K | 22.2% | 3 | | Mar 2026 | Water softeners | 74K | 22.8% | 3 | | Apr 2026 | Water softeners | 74K | 24.2% | 3 | | May 2026 | Water softeners | 60.5K | 18% | 3 | | Jun 2026 | Water softeners | 60.5K | 19.7% | 3 | | Jul 2026 | Water softeners | 74K | 24.6% | 3 | | Aug 2026 | Water softeners | 74K | 24.6% | 3 | | Sep 2026 | Water softeners | — | — | — | ## How is Culligan measured? Brandwave collects information about searches that people make online using Culligan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “culligan water” ## Which water dispensers compete with Culligan? - [Brita](/demand/global-en/brands/brita): Head-to-head: /demand/global-en/compare/brita-vs-culligan - [Waterdrop](/demand/global-en/brands/waterdrop): Head-to-head: /demand/global-en/compare/culligan-vs-waterdrop - [BWT](/demand/global-en/brands/bwt): Head-to-head: /demand/global-en/compare/bwt-vs-culligan - [ZeroWater](/demand/global-en/brands/zerowater): Head-to-head: /demand/global-en/compare/culligan-vs-zerowater - [Aqua Optima](/demand/global-en/brands/aqua-optima): Head-to-head: /demand/global-en/compare/aqua-optima-vs-culligan ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Culligan: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/culligan This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/culligan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.