---
title: "Cuckoo: search popularity and Share of Search worldwide"
description: "Cuckoo is a rice cooker brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/cuckoo"
publisher: "Brandwave"
---

# Cuckoo: search popularity and Share of Search worldwide

Cuckoo is a rice cooker brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Cuckoo
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among rice cooker brands**: 15.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rice cooker brands | 2 | 15.2% | 246K |

- [Rice cooker brands](/demand/global-en/categories/rice-cooker-brands)

## How has branded search demand for Cuckoo changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Cuckoo worldwide fell from 301K to 246K.
- Across the 11 months ending August 2026, Cuckoo’s estimated Share of Search among rice cooker brands worldwide decreased from 18.1% to 15.2%.
- Across the 11 months ending August 2026, Cuckoo’s estimated Share of Search among rice cooker brands worldwide peaked at 24.2% in May 2026 and was lowest at 14.6% in December 2025.

## How did search popularity change for rice cooker brands worldwide in August 2026?

- In August 2026, Zojirushi gained estimated Share of Search among rice cooker brands worldwide, from 7.1% to 8.4%.
- In August 2026, Cuckoo lost estimated Share of Search among rice cooker brands worldwide, from 15.9% to 15.2%.
- Estimated monthly branded searches for Tiger worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
- Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rice cooker brands | 301K | 18.1% | 2 |
| Nov 2025 | Rice cooker brands | 301K | 15.7% | 2 |
| Dec 2025 | Rice cooker brands | 301K | 14.6% | 2 |
| Jan 2026 | Rice cooker brands | 301K | 17.3% | 2 |
| Feb 2026 | Rice cooker brands | 246K | 16.7% | 2 |
| Mar 2026 | Rice cooker brands | 301K | 19.9% | 2 |
| Apr 2026 | Rice cooker brands | 368K | 23.9% | 2 |
| May 2026 | Rice cooker brands | 368K | 24.2% | 2 |
| Jun 2026 | Rice cooker brands | 301K | 20.8% | 2 |
| Jul 2026 | Rice cooker brands | 246K | 15.9% | 2 |
| Aug 2026 | Rice cooker brands | 246K | 15.2% | 2 |
| Sep 2026 | Rice cooker brands | — | — | — |

## How is Cuckoo measured?

Brandwave collects information about searches that people make online using Cuckoo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cuckoo”

## Which rice cooker brands compete with Cuckoo?

- [Philips](/demand/global-en/brands/philips): Head-to-head: /demand/global-en/compare/cuckoo-vs-philips
- [Zojirushi](/demand/global-en/brands/zojirushi): Head-to-head: /demand/global-en/compare/cuckoo-vs-zojirushi
- [Russell Hobbs](/demand/global-en/brands/russell-hobbs): Head-to-head: /demand/global-en/compare/cuckoo-vs-russell-hobbs
- [Tiger](/demand/global-en/brands/tiger-corporation): Head-to-head: /demand/global-en/compare/cuckoo-vs-tiger-corporation

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Cuckoo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/cuckoo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cuckoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.