--- title: "Crucial: search popularity and Share of Search worldwide" description: "Crucial makes storage drives or memory cards sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/crucial" publisher: "Brandwave" --- # Crucial: search popularity and Share of Search worldwide Crucial makes storage drives or memory cards sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Crucial - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among external drive brands**: 0.81% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | External drive brands | 6 | 0.81% | 12.1K | | External SSD brands | 5 | 0.82% | 12.1K | - [External drive brands](/demand/global-en/categories/external-drive-brands) - [External SSD brands](/demand/global-en/categories/external-ssd-brands) ## How has branded search demand for Crucial changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Crucial worldwide held steady at 12.1K. - Across the 11 months ending August 2026, Crucial’s estimated Share of Search among external drive brands worldwide peaked at 10.7% in December 2025 and was lowest at 0.77% in May 2026. - Across the 11 months ending August 2026, Crucial’s estimated Share of Search among external SSD brands worldwide peaked at 11% in December 2025 and was lowest at 0.78% in May 2026. ## How did search popularity change for external drive brands worldwide in August 2026? - In August 2026, Samsung gained estimated Share of Search among external drive brands worldwide, from 26.5% to 28.2%. - In August 2026, Western Digital gained estimated Share of Search among external drive brands worldwide, from 9.5% to 11%. - In August 2026, SanDisk lost estimated Share of Search among external drive brands worldwide, from 47.4% to 45%. - In August 2026, Seagate lost estimated Share of Search among external drive brands worldwide, from 14.2% to 13.4%. - Estimated monthly branded searches for LaCie worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026. ## How did search popularity change for external SSD brands worldwide in August 2026? - In August 2026, Samsung gained estimated Share of Search among external SSD brands worldwide, from 26.9% to 28.6%. - In August 2026, Western Digital gained estimated Share of Search among external SSD brands worldwide, from 9.7% to 11.2%. - In August 2026, SanDisk lost estimated Share of Search among external SSD brands worldwide, from 48.2% to 45.7%. - In August 2026, Seagate lost estimated Share of Search among external SSD brands worldwide, from 14.4% to 13.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | External drive brands | 12.1K | 0.99% | 6 | | Nov 2025 | External drive brands | 18.1K | 1.4% | 6 | | Dec 2025 | External drive brands | 135K | 10.7% | 5 | | Jan 2026 | External drive brands | 33.1K | 2.2% | 5 | | Feb 2026 | External drive brands | 22.2K | 1.6% | 6 | | Mar 2026 | External drive brands | 18.1K | 1.5% | 6 | | Apr 2026 | External drive brands | 14.8K | 1.2% | 6 | | May 2026 | External drive brands | 12.1K | 0.77% | 6 | | Jun 2026 | External drive brands | 12.1K | 0.85% | 6 | | Jul 2026 | External drive brands | 12.1K | 0.85% | 6 | | Aug 2026 | External drive brands | 12.1K | 0.81% | 6 | | Sep 2026 | External drive brands | — | — | — | | Oct 2025 | External SSD brands | 12.1K | 1% | 5 | | Nov 2025 | External SSD brands | 18.1K | 1.5% | 5 | | Dec 2025 | External SSD brands | 135K | 11% | 5 | | Jan 2026 | External SSD brands | 33.1K | 2.2% | 5 | | Feb 2026 | External SSD brands | 22.2K | 1.6% | 5 | | Mar 2026 | External SSD brands | 18.1K | 1.5% | 5 | | Apr 2026 | External SSD brands | 14.8K | 1.2% | 5 | | May 2026 | External SSD brands | 12.1K | 0.78% | 5 | | Jun 2026 | External SSD brands | 12.1K | 0.86% | 5 | | Jul 2026 | External SSD brands | 12.1K | 0.87% | 5 | | Aug 2026 | External SSD brands | 12.1K | 0.82% | 5 | | Sep 2026 | External SSD brands | — | — | — | ## How is Crucial measured? Brandwave collects information about searches that people make online using Crucial’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “crucial ram” ## Which external drive brands compete with Crucial? - [SanDisk](/demand/global-en/brands/sandisk): Head-to-head: /demand/global-en/compare/crucial-vs-sandisk - [Samsung](/demand/global-en/brands/samsung): Head-to-head: /demand/global-en/compare/crucial-vs-samsung - [Seagate](/demand/global-en/brands/seagate): Head-to-head: /demand/global-en/compare/crucial-vs-seagate - [Western Digital](/demand/global-en/brands/western-digital): Head-to-head: /demand/global-en/compare/crucial-vs-western-digital - [LaCie](/demand/global-en/brands/lacie): Head-to-head: /demand/global-en/compare/crucial-vs-lacie ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Crucial: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/crucial This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/crucial. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.