---
title: "Cross: search popularity and Share of Search worldwide"
description: "Cross is pen maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/cross"
publisher: "Brandwave"
---

# Cross: search popularity and Share of Search worldwide

Cross is pen maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Cross
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among pens**: 12.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pens | 3 | 12.5% | 49.5K |

- [Pens](/demand/global-en/categories/pens)

## How has branded search demand for Cross changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Cross worldwide held steady at 49.5K.
- Across the 11 months ending August 2026, Cross’ estimated Share of Search among pens worldwide decreased from 14.8% to 12.5%.
- Across the 11 months ending August 2026, Cross’ estimated Share of Search among pens worldwide peaked at 20% in December 2025 and was lowest at 12.5% in August 2026.
- Across the 11 months ending August 2026, Cross fell from 2nd to 3rd among pens worldwide.

## How did search popularity change for pens worldwide in August 2026?

- uni-ball’s estimated Share of Search among pens worldwide has lost ground for 3 months in a row, from 4.5% to 3.7% in August 2026.
- Estimated monthly branded searches for Zebra worldwide rose 84.4% over 11 measured months, from 320 to 590 in August 2026.
- Estimated monthly branded searches for PARKER worldwide rose 23.5% over 11 measured months, from 170 to 210 in August 2026.
- Estimated monthly branded searches for Pilot worldwide rose 22.7% over 11 measured months, from 220K to 270K in August 2026.
- Estimated monthly branded searches for Lamy worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pens | 49.5K | 14.8% | 2 |
| Nov 2025 | Pens | 60.5K | 17.5% | 2 |
| Dec 2025 | Pens | 74K | 20% | 2 |
| Jan 2026 | Pens | 49.5K | 14.8% | 2 |
| Feb 2026 | Pens | 49.5K | 14.7% | 2 |
| Mar 2026 | Pens | 49.5K | 14.7% | 2 |
| Apr 2026 | Pens | 49.5K | 15.2% | 2 |
| May 2026 | Pens | 49.5K | 15.2% | 2 |
| Jun 2026 | Pens | 49.5K | 15.3% | 2 |
| Jul 2026 | Pens | 49.5K | 12.5% | 3 |
| Aug 2026 | Pens | 49.5K | 12.5% | 3 |
| Sep 2026 | Pens | — | — | — |

## How is Cross measured?

Brandwave collects information about searches that people make online using Cross’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cross pens”

## Which pens compete with Cross?

- [Pilot](/demand/global-en/brands/pilot-pens): Head-to-head: /demand/global-en/compare/cross-vs-pilot-pens
- [Lamy](/demand/global-en/brands/lamy): Head-to-head: /demand/global-en/compare/cross-vs-lamy
- [uni-ball](/demand/global-en/brands/uni-ball): Head-to-head: /demand/global-en/compare/cross-vs-uni-ball
- [Zebra](/demand/global-en/brands/zebra): Head-to-head: /demand/global-en/compare/cross-vs-zebra
- [PARKER](/demand/global-en/brands/parker): Head-to-head: /demand/global-en/compare/cross-vs-parker

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Cross: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/cross

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cross. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.