---
title: "Criteo: search popularity and Share of Search worldwide"
description: "Criteo is a retail-media management platform that helps marketing teams manage campaigns across retail media networks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/criteo"
publisher: "Brandwave"
---

# Criteo: search popularity and Share of Search worldwide

Criteo is a retail-media management platform that helps marketing teams manage campaigns across retail media networks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Criteo
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among retail media management platforms**: 80.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Retail media management platforms | 1 | 80.1% | 41.4K |

- [Retail media management platforms](/demand/global-en/categories/retail-media-management-platforms)

## How has branded search demand for Criteo changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Criteo worldwide fell from 61.5K to 41.4K.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retail media management platforms worldwide decreased from 83.1% to 80.1%.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retail media management platforms worldwide peaked at 83.1% in July 2026 and was lowest at 79.3% in March 2026.

## How did search popularity change for retail media management platforms worldwide in August 2026?

- In August 2026, Pacvue gained estimated Share of Search among retail media management platforms worldwide, from 9.3% to 11%.
- In August 2026, Koddi gained estimated Share of Search among retail media management platforms worldwide, from 7.3% to 8.6%.
- In August 2026, Criteo lost estimated Share of Search among retail media management platforms worldwide, from 83.1% to 80.1%.
- Estimated monthly branded searches for Skai worldwide fell 28.6% over 11 measured months, from 140 to 100 in August 2026.
- Estimated monthly branded searches for Quartile worldwide fell 14.3% over 11 measured months, from 70 to 60 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Retail media management platforms | 61.5K | 83.1% | 1 |
| Nov 2025 | Retail media management platforms | 50.4K | 81.2% | 1 |
| Dec 2025 | Retail media management platforms | 41.2K | 79.9% | 1 |
| Jan 2026 | Retail media management platforms | 50.4K | 81.7% | 1 |
| Feb 2026 | Retail media management platforms | 50.5K | 81.6% | 1 |
| Mar 2026 | Retail media management platforms | 50.5K | 79.3% | 1 |
| Apr 2026 | Retail media management platforms | 50.4K | 81.3% | 1 |
| May 2026 | Retail media management platforms | 41.3K | 80% | 1 |
| Jun 2026 | Retail media management platforms | 50.4K | 81.4% | 1 |
| Jul 2026 | Retail media management platforms | 50.4K | 83.1% | 1 |
| Aug 2026 | Retail media management platforms | 41.4K | 80.1% | 1 |
| Sep 2026 | Retail media management platforms | — | — | — |

## How is Criteo measured?

Brandwave collects information about searches that people make online using Criteo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “criteo”
- “criteo retail media”
- “criteo.com”

## Which retail media management platforms compete with Criteo?

- [Pacvue](/demand/global-en/brands/pacvue): Head-to-head: /demand/global-en/compare/criteo-vs-pacvue
- [Koddi](/demand/global-en/brands/koddi): Head-to-head: /demand/global-en/compare/criteo-vs-koddi
- [Skai](/demand/global-en/brands/skai): Head-to-head: /demand/global-en/compare/criteo-vs-skai
- [Quartile](/demand/global-en/brands/quartile): Head-to-head: /demand/global-en/compare/criteo-vs-quartile

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Criteo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/criteo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/criteo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.