--- title: "Crest: search popularity and Share of Search worldwide" description: "Crest is a toothpaste brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/crest-toothpaste" publisher: "Brandwave" --- # Crest: search popularity and Share of Search worldwide Crest is a toothpaste brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Crest - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among toothpaste brands**: 3.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Toothpaste brands | 4 | 3.6% | 60.5K | | Tooth whitening products | 4 | 4.3% | 60.5K | - [Toothpaste brands](/demand/global-en/categories/toothpaste-brands) - [Tooth whitening products](/demand/global-en/categories/tooth-whitening-products) ## How has branded search demand for Crest changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Crest worldwide held steady at 60.5K. - Across the 11 months ending August 2026, Crest’s estimated Share of Search among toothpaste brands worldwide peaked at 4.5% in March 2026 and was lowest at 3% in November 2025. - Across the 11 months ending August 2026, Crest’s estimated Share of Search among tooth whitening products worldwide peaked at 5.1% in March 2026 and was lowest at 3.2% in November 2025. ## How did search popularity change for toothpaste brands worldwide in August 2026? - In August 2026, Colgate gained estimated Share of Search among toothpaste brands worldwide, from 23.9% to 26.8%. - In August 2026, Sensodyne lost estimated Share of Search among toothpaste brands worldwide, from 23.9% to 21.9%. ## How did search popularity change for tooth whitening products worldwide in August 2026? - In August 2026, Colgate gained estimated Share of Search among tooth whitening products worldwide, from 28.2% to 32%. - In August 2026, Hismile lost estimated Share of Search among tooth whitening products worldwide, from 10.3% to 7.8%. - In August 2026, Smile Direct Club lost estimated Share of Search among tooth whitening products worldwide, from 2.5% to 1.6%. - Crest’s estimated Share of Search among tooth whitening products worldwide has lost ground for 3 months in a row, from 4.8% to 4.3% in August 2026. - Estimated monthly branded searches for Snow worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Toothpaste brands | 60.5K | 3.4% | 4 | | Nov 2025 | Toothpaste brands | 60.5K | 3% | 4 | | Dec 2025 | Toothpaste brands | 60.5K | 3.2% | 4 | | Jan 2026 | Toothpaste brands | 74K | 4.1% | 4 | | Feb 2026 | Toothpaste brands | 60.5K | 3.9% | 4 | | Mar 2026 | Toothpaste brands | 74K | 4.5% | 4 | | Apr 2026 | Toothpaste brands | 60.5K | 4% | 4 | | May 2026 | Toothpaste brands | 60.5K | 4% | 4 | | Jun 2026 | Toothpaste brands | 60.5K | 3.9% | 4 | | Jul 2026 | Toothpaste brands | 60.5K | 3.9% | 4 | | Aug 2026 | Toothpaste brands | 60.5K | 3.6% | 4 | | Sep 2026 | Toothpaste brands | — | — | — | | Oct 2025 | Tooth whitening products | 60.5K | 4% | 4 | | Nov 2025 | Tooth whitening products | 60.5K | 3.2% | 4 | | Dec 2025 | Tooth whitening products | 60.5K | 3.6% | 4 | | Jan 2026 | Tooth whitening products | 74K | 4.9% | 4 | | Feb 2026 | Tooth whitening products | 60.5K | 4.6% | 4 | | Mar 2026 | Tooth whitening products | 74K | 5.1% | 4 | | Apr 2026 | Tooth whitening products | 60.5K | 4.7% | 4 | | May 2026 | Tooth whitening products | 60.5K | 4.8% | 4 | | Jun 2026 | Tooth whitening products | 60.5K | 4.8% | 4 | | Jul 2026 | Tooth whitening products | 60.5K | 4.6% | 4 | | Aug 2026 | Tooth whitening products | 60.5K | 4.3% | 4 | | Sep 2026 | Tooth whitening products | — | — | — | ## How is Crest measured? Brandwave collects information about searches that people make online using Crest’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “crest toothpaste” ## Which toothpaste brands compete with Crest? - [Oral-B](/demand/global-en/brands/oral-b): Head-to-head: /demand/global-en/compare/crest-toothpaste-vs-oral-b - [Colgate](/demand/global-en/brands/colgate): Head-to-head: /demand/global-en/compare/colgate-vs-crest-toothpaste - [Sensodyne](/demand/global-en/brands/sensodyne): Head-to-head: /demand/global-en/compare/crest-toothpaste-vs-sensodyne - [Arm and Hammer](/demand/global-en/brands/arm-and-hammer): Head-to-head: /demand/global-en/compare/arm-and-hammer-vs-crest-toothpaste ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Crest: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/crest-toothpaste This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/crest-toothpaste. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.