--- title: "Crayola: search popularity worldwide" description: "Crayola makes crayons and art supplies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/crayola" publisher: "Brandwave" --- # Crayola: search popularity worldwide Crayola makes crayons and art supplies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Crayola - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among art supply brands**: 22.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Art supply brands | 2 | 22.3% | 201K | | Watercolor pencils brands | 2 | 27.3% | 201K | | Colored pencils brands | 2 | 34.2% | 201K | | Art easel brands | 1 | 47.3% | 201K | | Pencils brands | 1 | 73.1% | 201K | - [Art supply brands](/demand/global-en/categories/art-supply-brands) - [Watercolor pencils brands](/demand/global-en/categories/watercolor-pencils-brands) - [Colored pencils brands](/demand/global-en/categories/colored-pencils-brands) - [Art easel brands](/demand/global-en/categories/art-easel-brands) - [Pencils brands](/demand/global-en/categories/pencils-brands) ## How has branded search demand for Crayola changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Crayola worldwide held steady at 201K. - Across the 12 months ending September 2026, Crayola’s estimated Share of Search among art supply brands worldwide increased from 20.6% to 22.3%. - Across the 12 months ending September 2026, Crayola’s estimated Share of Search among art supply brands worldwide peaked at 26.6% in June 2026 and was lowest at 16.6% in January 2026. - Across the 12 months ending September 2026, Crayola’s estimated Share of Search among watercolor pencils brands worldwide increased from 26.4% to 27.3%. - Across the 12 months ending September 2026, Crayola’s estimated Share of Search among watercolor pencils brands worldwide peaked at 34.9% in June 2026 and was lowest at 20.6% in January 2026. - Across the 12 months ending September 2026, Crayola’s estimated Share of Search among colored pencils brands worldwide increased from 33.7% to 34.2%. - Across the 12 months ending September 2026, Crayola’s estimated Share of Search among colored pencils brands worldwide peaked at 43.2% in June 2026 and was lowest at 25.9% in January 2026. - Across the 12 months ending September 2026, Crayola’s estimated Share of Search among art easel brands worldwide decreased from 48.7% to 47.3%. - Across the 12 months ending September 2026, Crayola’s estimated Share of Search among art easel brands worldwide peaked at 56% in August 2026 and was lowest at 43% in November 2025. - Across the 12 months ending September 2026, Crayola’s estimated Share of Search among pencils brands worldwide peaked at 80.2% in June 2026 and was lowest at 69% in January 2026. ## How did search popularity change for art supply brands worldwide in September 2026? - In September 2026, Posca gained estimated Share of Search among art supply brands worldwide, from 10.3% to 12.2%. - In September 2026, Pentel gained estimated Share of Search among art supply brands worldwide, from 4.6% to 5.5%. - In September 2026, Winsor & Newton gained estimated Share of Search among art supply brands worldwide, from 4.6% to 5.5%. - In September 2026, Copic gained estimated Share of Search among art supply brands worldwide, from 3.1% to 3.7%. - In September 2026, Prismacolor lost estimated Share of Search among art supply brands worldwide, from 10.3% to 8.2%. - In September 2026, Faber-Castell lost estimated Share of Search among art supply brands worldwide, from 42.2% to 40.7%. ## How did search popularity change for watercolor pencils brands worldwide in September 2026? - In September 2026, Staedtler gained estimated Share of Search among watercolor pencils brands worldwide, from 8.2% to 10.1%. - In September 2026, Prismacolor lost estimated Share of Search among watercolor pencils brands worldwide, from 12.2% to 10.1%. - Crayola’s estimated Share of Search among watercolor pencils brands worldwide has lost ground for 3 months in a row, from 34.9% to 27.3% in September 2026. - Estimated monthly branded searches for Derwent worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. - Estimated monthly branded searches for Arteza worldwide fell 20% over 12 measured months, from 50 to 40 in September 2026. ## How did search popularity change for colored pencils brands worldwide in September 2026? - In September 2026, Derwent gained estimated Share of Search among colored pencils brands worldwide, from 2.5% to 3.1%. - Crayola’s estimated Share of Search among colored pencils brands worldwide has lost ground for 3 months in a row, from 43.2% to 34.2% in September 2026. - Estimated monthly branded searches for Arteza worldwide fell 20% over 12 measured months, from 50 to 40 in September 2026. ## How did search popularity change for art easel brands worldwide in September 2026? - In September 2026, Little Tikes gained estimated Share of Search among art easel brands worldwide, from 30.7% to 38.9%. - In September 2026, Crayola lost estimated Share of Search among art easel brands worldwide, from 56% to 47.3%. - Estimated monthly branded searches for KidKraft worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. - Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## How did search popularity change for pencils brands worldwide in September 2026? - In September 2026, Crayola gained estimated Share of Search among pencils brands worldwide, from 69.1% to 73.1%. - In September 2026, Prismacolor lost estimated Share of Search among pencils brands worldwide, from 30.9% to 26.9%. - Estimated monthly branded searches for Arteza worldwide fell 20% over 12 measured months, from 50 to 40 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Art supply brands | 201K | 20.6% | 2 | | Nov 2025 | Art supply brands | 201K | 20% | 2 | | Dec 2025 | Art supply brands | 201K | 18.9% | 3 | | Jan 2026 | Art supply brands | 165K | 16.6% | 2 | | Feb 2026 | Art supply brands | 165K | 18.7% | 2 | | Mar 2026 | Art supply brands | 201K | 23.3% | 2 | | Apr 2026 | Art supply brands | 201K | 23.7% | 2 | | May 2026 | Art supply brands | 201K | 23.6% | 2 | | Jun 2026 | Art supply brands | 201K | 26.6% | 2 | | Jul 2026 | Art supply brands | 201K | 24.3% | 2 | | Aug 2026 | Art supply brands | 246K | 23.1% | 2 | | Sep 2026 | Art supply brands | 201K | 22.3% | 2 | | Oct 2025 | Watercolor pencils brands | 201K | 26.4% | 2 | | Nov 2025 | Watercolor pencils brands | 201K | 27.2% | 2 | | Dec 2025 | Watercolor pencils brands | 201K | 27.2% | 2 | | Jan 2026 | Watercolor pencils brands | 165K | 20.6% | 2 | | Feb 2026 | Watercolor pencils brands | 165K | 23.6% | 2 | | Mar 2026 | Watercolor pencils brands | 201K | 30.5% | 2 | | Apr 2026 | Watercolor pencils brands | 201K | 31.4% | 2 | | May 2026 | Watercolor pencils brands | 201K | 31.2% | 2 | | Jun 2026 | Watercolor pencils brands | 201K | 34.9% | 2 | | Jul 2026 | Watercolor pencils brands | 201K | 30.7% | 2 | | Aug 2026 | Watercolor pencils brands | 246K | 27.4% | 2 | | Sep 2026 | Watercolor pencils brands | 201K | 27.3% | 2 | | Oct 2025 | Colored pencils brands | 201K | 33.7% | 2 | | Nov 2025 | Colored pencils brands | 201K | 34% | 2 | | Dec 2025 | Colored pencils brands | 201K | 34% | 2 | | Jan 2026 | Colored pencils brands | 165K | 25.9% | 2 | | Feb 2026 | Colored pencils brands | 165K | 29.9% | 2 | | Mar 2026 | Colored pencils brands | 201K | 38.3% | 2 | | Apr 2026 | Colored pencils brands | 201K | 38.6% | 2 | | May 2026 | Colored pencils brands | 201K | 38.3% | 2 | | Jun 2026 | Colored pencils brands | 201K | 43.2% | 2 | | Jul 2026 | Colored pencils brands | 201K | 38.6% | 2 | | Aug 2026 | Colored pencils brands | 246K | 34.4% | 2 | | Sep 2026 | Colored pencils brands | 201K | 34.2% | 2 | | Oct 2025 | Art easel brands | 201K | 48.7% | 1 | | Nov 2025 | Art easel brands | 201K | 43% | 1 | | Dec 2025 | Art easel brands | 201K | 43% | 1 | | Jan 2026 | Art easel brands | 165K | 47.6% | 1 | | Feb 2026 | Art easel brands | 165K | 49.5% | 1 | | Mar 2026 | Art easel brands | 201K | 48% | 1 | | Apr 2026 | Art easel brands | 201K | 48% | 1 | | May 2026 | Art easel brands | 201K | 45.4% | 1 | | Jun 2026 | Art easel brands | 201K | 50.4% | 1 | | Jul 2026 | Art easel brands | 201K | 50.4% | 1 | | Aug 2026 | Art easel brands | 246K | 56% | 1 | | Sep 2026 | Art easel brands | 201K | 47.3% | 1 | | Oct 2025 | Pencils brands | 201K | 73.1% | 1 | | Nov 2025 | Pencils brands | 201K | 73.1% | 1 | | Dec 2025 | Pencils brands | 201K | 73.1% | 1 | | Jan 2026 | Pencils brands | 165K | 69% | 1 | | Feb 2026 | Pencils brands | 165K | 69% | 1 | | Mar 2026 | Pencils brands | 201K | 76.9% | 1 | | Apr 2026 | Pencils brands | 201K | 76.9% | 1 | | May 2026 | Pencils brands | 201K | 76.9% | 1 | | Jun 2026 | Pencils brands | 201K | 80.2% | 1 | | Jul 2026 | Pencils brands | 201K | 73.1% | 1 | | Aug 2026 | Pencils brands | 246K | 69.1% | 1 | | Sep 2026 | Pencils brands | 201K | 73.1% | 1 | ## How is Crayola measured? Brandwave collects information about searches that people make online using Crayola’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “crayola” ## Which art supply brands compete with Crayola? - [Faber-Castell](/demand/global-en/brands/faber-castell): Head-to-head: /demand/global-en/compare/crayola-vs-faber-castell - [Posca](/demand/global-en/brands/posca): Head-to-head: /demand/global-en/compare/crayola-vs-posca - [Prismacolor](/demand/global-en/brands/prismacolor): Head-to-head: /demand/global-en/compare/crayola-vs-prismacolor - [Pentel](/demand/global-en/brands/pentel): Head-to-head: /demand/global-en/compare/crayola-vs-pentel - [Winsor & Newton](/demand/global-en/brands/winsor-and-newton): Head-to-head: /demand/global-en/compare/crayola-vs-winsor-and-newton - [Copic](/demand/global-en/brands/copic) - [Derwent](/demand/global-en/brands/derwent) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Crayola: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/crayola This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/crayola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.