---
title: "Crane: search popularity and Share of Search worldwide"
description: "Crane is a humidifier brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/crane"
publisher: "Brandwave"
---

# Crane: search popularity and Share of Search worldwide

Crane is a humidifier brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Crane
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among humidifier brands**: 35.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Humidifier brands | 2 | 35.9% | 550K |

- [Humidifier brands](/demand/global-en/categories/humidifier-brands)

## How has branded search demand for Crane changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Crane worldwide held steady at 550K.
- Across the 11 months ending August 2026, Crane’s estimated Share of Search among humidifier brands worldwide decreased from 41.9% to 35.9%.
- Across the 11 months ending August 2026, Crane’s estimated Share of Search among humidifier brands worldwide peaked at 41.9% in October 2025 and was lowest at 30.1% in July 2026.

## How did search popularity change for humidifier brands worldwide in August 2026?

- In August 2026, Crane gained estimated Share of Search among humidifier brands worldwide, from 30.1% to 35.9%.
- In August 2026, Dreo lost estimated Share of Search among humidifier brands worldwide, from 7.5% to 4.1%.
- In August 2026, Levoit lost estimated Share of Search among humidifier brands worldwide, from 17.4% to 15.8%.
- In August 2026, Canopy lost estimated Share of Search among humidifier brands worldwide, from 45% to 44%.
- Estimated monthly branded searches for Vicks worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Humidifier brands | 550K | 41.9% | 2 |
| Nov 2025 | Humidifier brands | 550K | 40.5% | 2 |
| Dec 2025 | Humidifier brands | 550K | 40.2% | 2 |
| Jan 2026 | Humidifier brands | 550K | 36.8% | 2 |
| Feb 2026 | Humidifier brands | 450K | 36.5% | 2 |
| Mar 2026 | Humidifier brands | 550K | 37.7% | 2 |
| Apr 2026 | Humidifier brands | 550K | 37.7% | 2 |
| May 2026 | Humidifier brands | 550K | 36.7% | 2 |
| Jun 2026 | Humidifier brands | 450K | 30.2% | 2 |
| Jul 2026 | Humidifier brands | 450K | 30.1% | 2 |
| Aug 2026 | Humidifier brands | 550K | 35.9% | 2 |
| Sep 2026 | Humidifier brands | — | — | — |

## How is Crane measured?

Brandwave collects information about searches that people make online using Crane’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “crane”

## Which humidifier brands compete with Crane?

- [Canopy](/demand/global-en/brands/canopy): Head-to-head: /demand/global-en/compare/canopy-vs-crane
- [Levoit](/demand/global-en/brands/levoit): Head-to-head: /demand/global-en/compare/crane-vs-levoit
- [Dreo](/demand/global-en/brands/dreo): Head-to-head: /demand/global-en/compare/crane-vs-dreo
- [Vicks](/demand/global-en/brands/vicks): Head-to-head: /demand/global-en/compare/crane-vs-vicks

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Crane: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/crane

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/crane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.