--- title: "Cover-More: search popularity and Share of Search worldwide" description: "A travel insurer offering international and domestic travel cover in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/cover-more" publisher: "Brandwave" --- # Cover-More: search popularity and Share of Search worldwide A travel insurer offering international and domestic travel cover in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cover-More - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among travel insurance brands**: 2.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Travel insurance brands | 3 | 2.9% | 40.5K | | Travel insurance providers | 2 | 3.1% | 40.5K | - [Travel insurance brands](/demand/global-en/categories/travel-insurance-brands) - [Travel insurance providers](/demand/global-en/categories/travel-insurance-providers) ## How has branded search demand for Cover-More changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Cover-More worldwide rose from 33.1K to 40.5K. - Across the 11 months ending August 2026, Cover-More’s estimated Share of Search among travel insurance brands worldwide held steady, from 2.4% to 2.9%. - Across the 11 months ending August 2026, Cover-More’s estimated Share of Search among travel insurance providers worldwide increased from 2.5% to 3.1%. ## How did search popularity change for travel insurance brands worldwide in August 2026? - In August 2026, SafetyWing gained estimated Share of Search among travel insurance brands worldwide, from 2% to 2.9%. - In August 2026, InsureandGo gained estimated Share of Search among travel insurance brands worldwide, from 3.7% to 4.4%. - In August 2026, AXA lost estimated Share of Search among travel insurance brands worldwide, from 90.2% to 88.2%. - Estimated monthly branded searches for Cover-More worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026. ## How did search popularity change for travel insurance providers worldwide in August 2026? - In August 2026, SafetyWing gained estimated Share of Search among travel insurance providers worldwide, from 2.1% to 3.1%. - In August 2026, Cover-More gained estimated Share of Search among travel insurance providers worldwide, from 2.5% to 3.1%. - In August 2026, AXA lost estimated Share of Search among travel insurance providers worldwide, from 93.7% to 92.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Travel insurance brands | 33.1K | 2.4% | 3 | | Nov 2025 | Travel insurance brands | 33.1K | 2.5% | 3 | | Dec 2025 | Travel insurance brands | 33.1K | 2.5% | 2 | | Jan 2026 | Travel insurance brands | 49.5K | 3% | 3 | | Feb 2026 | Travel insurance brands | 33.1K | 2.4% | 3 | | Mar 2026 | Travel insurance brands | 40.5K | 2.4% | 3 | | Apr 2026 | Travel insurance brands | 33.1K | 2.4% | 3 | | May 2026 | Travel insurance brands | 33.1K | 2.4% | 3 | | Jun 2026 | Travel insurance brands | 40.5K | 3% | 3 | | Jul 2026 | Travel insurance brands | 33.1K | 2.4% | 3 | | Aug 2026 | Travel insurance brands | 40.5K | 2.9% | 3 | | Sep 2026 | Travel insurance brands | — | — | — | | Oct 2025 | Travel insurance providers | 33.1K | 2.5% | 2 | | Nov 2025 | Travel insurance providers | 33.1K | 2.5% | 2 | | Dec 2025 | Travel insurance providers | 33.1K | 2.5% | 2 | | Jan 2026 | Travel insurance providers | 49.5K | 3.1% | 2 | | Feb 2026 | Travel insurance providers | 33.1K | 2.5% | 2 | | Mar 2026 | Travel insurance providers | 40.5K | 2.5% | 2 | | Apr 2026 | Travel insurance providers | 33.1K | 2.5% | 2 | | May 2026 | Travel insurance providers | 33.1K | 2.5% | 2 | | Jun 2026 | Travel insurance providers | 40.5K | 3.1% | 2 | | Jul 2026 | Travel insurance providers | 33.1K | 2.5% | 2 | | Aug 2026 | Travel insurance providers | 40.5K | 3.1% | 2 | | Sep 2026 | Travel insurance providers | — | — | — | ## How is Cover-More measured? Brandwave collects information about searches that people make online using Cover-More’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cover-more” ## Which travel insurance brands compete with Cover-More? - [AXA](/demand/global-en/brands/axa): Head-to-head: /demand/global-en/compare/axa-vs-cover-more - [InsureandGo](/demand/global-en/brands/insureandgo): Head-to-head: /demand/global-en/compare/cover-more-vs-insureandgo - [SafetyWing](/demand/global-en/brands/safetywing): Head-to-head: /demand/global-en/compare/cover-more-vs-safetywing - [World Nomads](/demand/global-en/brands/world-nomads): Head-to-head: /demand/global-en/compare/cover-more-vs-world-nomads - [Allianz Travel](/demand/global-en/brands/allianz-travel): Head-to-head: /demand/global-en/compare/allianz-travel-vs-cover-more ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Cover-More: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/cover-more This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cover-more. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.