---
title: "Country Road: search popularity worldwide"
description: "Country Road is a fashion retailer selling women's clothing in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/country-road"
publisher: "Brandwave"
---

# Country Road: search popularity worldwide

Country Road is a fashion retailer selling women's clothing in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Country Road
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among baby clothing brands**: 21.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby clothing brands | 2 | 21.8% | 673K |

- [Baby clothing brands](/demand/global-en/categories/baby-clothing-brands)

## How has branded search demand for Country Road changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Country Road worldwide held steady at 673K.
- Across the 11 months ending August 2026, Country Road’s estimated Share of Search among baby clothing brands worldwide decreased from 25% to 21.8%.
- Across the 11 months ending August 2026, Country Road’s estimated Share of Search among baby clothing brands worldwide peaked at 29.4% in July 2026 and was lowest at 21.8% in August 2026.

## How did search popularity change for baby clothing brands worldwide in August 2026?

- In August 2026, Cotton On gained estimated Share of Search among baby clothing brands worldwide, from 65.3% to 72.4%.
- In August 2026, Country Road lost estimated Share of Search among baby clothing brands worldwide, from 29.4% to 21.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby clothing brands | 673K | 25% | 2 |
| Nov 2025 | Baby clothing brands | 1M | 21.8% | 2 |
| Dec 2025 | Baby clothing brands | 1M | 25.2% | 2 |
| Jan 2026 | Baby clothing brands | 673K | 25.3% | 2 |
| Feb 2026 | Baby clothing brands | 673K | 25.4% | 2 |
| Mar 2026 | Baby clothing brands | 823K | 25.4% | 2 |
| Apr 2026 | Baby clothing brands | 823K | 25.4% | 2 |
| May 2026 | Baby clothing brands | 823K | 25.4% | 2 |
| Jun 2026 | Baby clothing brands | 823K | 29% | 2 |
| Jul 2026 | Baby clothing brands | 823K | 29.4% | 2 |
| Aug 2026 | Baby clothing brands | 673K | 21.8% | 2 |
| Sep 2026 | Baby clothing brands | — | — | — |

## How is Country Road measured?

Brandwave collects information about searches that people make online using Country Road’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “country road”

## Which baby clothing brands compete with Country Road?

- [Cotton On](/demand/global-en/brands/cotton-on): Head-to-head: /demand/global-en/compare/cotton-on-vs-country-road
- [Seed Heritage](/demand/global-en/brands/seed-heritage): Head-to-head: /demand/global-en/compare/country-road-vs-seed-heritage
- [Bonds](/demand/global-en/brands/bonds): Head-to-head: /demand/global-en/compare/bonds-vs-country-road
- [Nature Baby](/demand/global-en/brands/nature-baby)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Country Road: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/country-road

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/country-road. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.