---
title: "COSRX: search popularity and Share of Search worldwide"
description: "COSRX is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/cosrx"
publisher: "Brandwave"
---

# COSRX: search popularity and Share of Search worldwide

COSRX is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: COSRX
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among korean skincare brands**: 22.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Korean skincare brands | 2 | 22.2% | 409K |

- [Korean skincare brands](/demand/global-en/categories/korean-skincare-brands)

## How has branded search demand for COSRX changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for COSRX worldwide held steady, from 413K to 409K.
- Across the 11 months ending August 2026, COSRX’s estimated Share of Search among korean skincare brands worldwide decreased from 27% to 22.2%.
- Across the 11 months ending August 2026, COSRX’s estimated Share of Search among korean skincare brands worldwide peaked at 27.7% in December 2025 and was lowest at 20.1% in June 2026.

## How did search popularity change for korean skincare brands worldwide in August 2026?

- In August 2026, SKIN1004 gained estimated Share of Search among korean skincare brands worldwide, from 12.3% to 14.3%.
- In August 2026, Anua gained estimated Share of Search among korean skincare brands worldwide, from 5.3% to 6%.
- In August 2026, Beauty of Joseon lost estimated Share of Search among korean skincare brands worldwide, from 59% to 56.8%.
- In August 2026, COSRX lost estimated Share of Search among korean skincare brands worldwide, from 22.8% to 22.2%.
- Estimated monthly branded searches for Round Lab worldwide rose 111% over 11 measured months, from 5.9K to 12.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Korean skincare brands | 413K | 27% | 2 |
| Nov 2025 | Korean skincare brands | 493K | 23.6% | 2 |
| Dec 2025 | Korean skincare brands | 511K | 27.7% | 2 |
| Jan 2026 | Korean skincare brands | 500K | 24.4% | 2 |
| Feb 2026 | Korean skincare brands | 413K | 23.8% | 2 |
| Mar 2026 | Korean skincare brands | 500K | 24% | 2 |
| Apr 2026 | Korean skincare brands | 500K | 23.1% | 2 |
| May 2026 | Korean skincare brands | 512K | 23.6% | 2 |
| Jun 2026 | Korean skincare brands | 420K | 20.1% | 2 |
| Jul 2026 | Korean skincare brands | 403K | 22.8% | 2 |
| Aug 2026 | Korean skincare brands | 409K | 22.2% | 2 |
| Sep 2026 | Korean skincare brands | — | — | — |

## How is COSRX measured?

Brandwave collects information about searches that people make online using COSRX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cosrx”
- “cosrx cleanser”
- “cosrx com”
- “cosrx skincare”
- “cosrx snail mucin”
- “skincare cosrx”

## Which korean skincare brands compete with COSRX?

- [Beauty of Joseon](/demand/global-en/brands/beauty-of-joseon): Head-to-head: /demand/global-en/compare/beauty-of-joseon-vs-cosrx
- [SKIN1004](/demand/global-en/brands/skin1004): Head-to-head: /demand/global-en/compare/cosrx-vs-skin1004
- [Anua](/demand/global-en/brands/anua): Head-to-head: /demand/global-en/compare/anua-vs-cosrx
- [Round Lab](/demand/global-en/brands/round-lab): Head-to-head: /demand/global-en/compare/cosrx-vs-round-lab

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "COSRX: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/cosrx

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cosrx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.