--- title: "COREtec: search popularity worldwide" description: "COREtec makes vinyl and hybrid flooring. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/coretec" publisher: "Brandwave" --- # COREtec: search popularity worldwide COREtec makes vinyl and hybrid flooring. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: COREtec - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among vinyl and laminate flooring brands**: 16.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Vinyl and laminate flooring brands | 2 | 16.5% | 41.9K | | Flooring | 2 | 23.2% | 41.9K | - [Vinyl and laminate flooring brands](/demand/global-en/categories/vinyl-and-laminate-flooring-brands) - [Flooring](/demand/global-en/categories/flooring) ## Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, COREtec was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. COREtec is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | COREtec | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Mohawk | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Shaw Floors | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pergo | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | LifeProof | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Karndean | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Quick-Step | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Tarkett | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gerflor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vinyl and laminate flooring brands - Asked ChatGPT "Which vinyl and laminate flooring brand should I buy?": 1. COREtec, 2. Shaw Floors, 3. Mohawk, 4. Pergo, 5. LifeProof - Asked ChatGPT "What are the best vinyl and laminate flooring brands?": 1. COREtec, 2. Karndean, 3. Mohawk, 4. LifeProof, 5. Pergo, 6. Quick-Step, 7. Shaw Floors - Asked ChatGPT "What's the best vinyl and laminate flooring brand for a home renovation?": 1. COREtec, 2. Shaw Floors, 3. Mohawk, 4. Pergo, 5. Quick-Step - Searched Google, AI Overview "vinyl flooring brands": 1. COREtec, 2. Mohawk, 3. LifeProof, 4. Karndean - Searched Google, AI Overview "laminate flooring brands": 1. Mohawk, 2. Pergo, 3. Shaw Floors, 4. Quick-Step Not named in any answer: Tarkett and Gerflor. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for COREtec changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for COREtec worldwide fell from 51.2K to 41.9K. - Across the 12 months ending September 2026, COREtec’s share of searches among vinyl and laminate flooring brands worldwide increased from 16% to 16.5%. - Across the 12 months ending September 2026, COREtec’s share of searches among vinyl and laminate flooring brands worldwide peaked at 19.1% in March 2026 and was lowest at 15.8% in December 2025. - Across the 12 months ending September 2026, COREtec’s share of searches among flooring worldwide peaked at 26.5% in March 2026 and was lowest at 22.1% in April 2026. ## How did search popularity change for vinyl and laminate flooring brands worldwide in September 2026? - In September 2026, Gerflor gained share of searches among vinyl and laminate flooring brands worldwide, from 13% to 16%. - In September 2026, COREtec lost share of searches among vinyl and laminate flooring brands worldwide, from 18.9% to 16.5%. - In September 2026, Karndean lost share of searches among vinyl and laminate flooring brands worldwide, from 5.8% to 4.8%. - Tarkett’s share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 25.7% to 29.2% in September 2026. - Shaw Floors’ share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 7.7% to 8.8% in September 2026. - Quick-Step’s share of searches among vinyl and laminate flooring brands worldwide has gained ground for 3 months in a row, from 3.1% to 4% in September 2026. ## How did search popularity change for flooring worldwide in September 2026? - In September 2026, Tarkett gained share of searches among flooring worldwide, from 39.7% to 41%. - In September 2026, COREtec lost share of searches among flooring worldwide, from 25.7% to 23.2%. - Shaw’s share of searches among flooring worldwide has gained ground for 3 months in a row, from 10.4% to 12.3% in September 2026. - Quick-Step’s share of searches among flooring worldwide has gained ground for 3 months in a row, from 4.2% to 5.7% in September 2026. - Armstrong Flooring’s share of searches among flooring worldwide has gained ground for 3 months in a row, from 3.8% to 4.5% in September 2026. - Estimated monthly branded searches for Kahrs worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vinyl and laminate flooring brands | 51.2K | 16% | 2 | | Nov 2025 | Vinyl and laminate flooring brands | 51.2K | 16.9% | 2 | | Dec 2025 | Vinyl and laminate flooring brands | 40.3K | 15.8% | 3 | | Jan 2026 | Vinyl and laminate flooring brands | 55.3K | 17% | 2 | | Feb 2026 | Vinyl and laminate flooring brands | 51.2K | 16.6% | 2 | | Mar 2026 | Vinyl and laminate flooring brands | 62.7K | 19.1% | 2 | | Apr 2026 | Vinyl and laminate flooring brands | 51.2K | 16.1% | 2 | | May 2026 | Vinyl and laminate flooring brands | 51.2K | 16.4% | 3 | | Jun 2026 | Vinyl and laminate flooring brands | 47.9K | 16.6% | 3 | | Jul 2026 | Vinyl and laminate flooring brands | 47.9K | 18.2% | 2 | | Aug 2026 | Vinyl and laminate flooring brands | 47.9K | 18.9% | 2 | | Sep 2026 | Vinyl and laminate flooring brands | 41.9K | 16.5% | 2 | | Oct 2025 | Flooring | 51.2K | 22.8% | 2 | | Nov 2025 | Flooring | 51.2K | 23.9% | 2 | | Dec 2025 | Flooring | 40.3K | 22.9% | 2 | | Jan 2026 | Flooring | 55.3K | 24% | 2 | | Feb 2026 | Flooring | 51.2K | 23.9% | 2 | | Mar 2026 | Flooring | 62.7K | 26.5% | 2 | | Apr 2026 | Flooring | 51.2K | 22.1% | 2 | | May 2026 | Flooring | 51.2K | 22.5% | 3 | | Jun 2026 | Flooring | 47.9K | 22.5% | 3 | | Jul 2026 | Flooring | 47.9K | 25.1% | 2 | | Aug 2026 | Flooring | 47.9K | 25.7% | 2 | | Sep 2026 | Flooring | 41.9K | 23.2% | 2 | ## How are COREtec’s branded searches counted? Brandwave collects information about searches that people make online using COREtec’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “coretec” - “coretec flooring” ## Which vinyl and laminate flooring brands compete with COREtec? - [Tarkett](/demand/global-en/brands/tarkett): Head-to-head: /demand/global-en/compare/coretec-vs-tarkett - [Gerflor](/demand/global-en/brands/gerflor): Head-to-head: /demand/global-en/compare/coretec-vs-gerflor - [Pergo](/demand/global-en/brands/pergo): Head-to-head: /demand/global-en/compare/coretec-vs-pergo - [Shaw Floors](/demand/global-en/brands/shaw-floors): Head-to-head: /demand/global-en/compare/coretec-vs-shaw-floors - [Mohawk](/demand/global-en/brands/mohawk): Head-to-head: /demand/global-en/compare/coretec-vs-mohawk - [Karndean](/demand/global-en/brands/karndean) - [LifeProof](/demand/global-en/brands/lifeproof) - [Quick-Step](/demand/global-en/brands/quick-step) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "COREtec: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/coretec This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/coretec. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.