--- title: "Converse: search popularity worldwide" description: "An American sneaker brand known for the Chuck Taylor All Star, owned by Nike. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/converse" publisher: "Brandwave" --- # Converse: search popularity worldwide An American sneaker brand known for the Chuck Taylor All Star, owned by Nike. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Converse - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among sneaker brands**: 4.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sneaker brands | 8 | 4.4% | 4.1M | - [Sneaker brands](/demand/global-en/categories/sneaker-brands) ## Top sneaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Converse was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Converse is the fifth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Balance | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Nike | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Adidas | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | ASICS | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Converse | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | HOKA | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Puma | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Reebok | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Vans | 9th | 0 of 3 | 1 of 1 | 1 of 4 | | Salomon | 10th | 1 of 3 | 1 of 1 | 2 of 4 | | Skechers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Allbirds | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sneaker brands - Asked ChatGPT "Which sneaker brand should I buy?": 1. New Balance, 2. Nike, 3. Adidas, 4. ASICS, 5. Converse - Asked ChatGPT "What are the best sneaker brands?": 1. Nike, 2. New Balance, 3. Adidas, 4. ASICS, 5. Converse, 6. HOKA, 7. Puma, 8. Salomon, 9. Reebok - Asked ChatGPT "What's the best sneaker brand for daily wear?": 1. New Balance, 2. ASICS, 3. Nike, 4. HOKA, 5. Adidas - Searched Google, AI Overview "sneaker brands": 1. Nike, 2. Adidas, 3. New Balance, 4. Converse, 5. Vans, 6. Reebok, 7. Puma, 8. ASICS, 9. Salomon, 10. HOKA Not named in any answer: Skechers and Allbirds. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Converse changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Converse worldwide rose from 3.4M to 4.1M. - Across the 12 months ending September 2026, Converse’s share of searches among sneaker brands worldwide increased from 3.5% to 4.4%. - Across the 12 months ending September 2026, Converse’s share of searches among sneaker brands worldwide peaked at 4.4% in September 2026 and was lowest at 3.2% in November 2025. ## How did search popularity change for sneaker brands worldwide in September 2026? - In September 2026, Nike overtook Adidas to become the leader among sneaker brands worldwide, with 26.1% of the searches. - In September 2026, Skechers gained share of searches among sneaker brands worldwide, from 5.8% to 6.6%. - In September 2026, Converse gained share of searches among sneaker brands worldwide, from 3.9% to 4.4%. - In September 2026, Adidas lost share of searches among sneaker brands worldwide, from 25% to 23.4%. - In September 2026, New Balance lost share of searches among sneaker brands worldwide, from 12.8% to 11.9%. - In September 2026, Puma lost share of searches among sneaker brands worldwide, from 10.7% to 10%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sneaker brands | 3.4M | 3.5% | 8 | | Nov 2025 | Sneaker brands | 4.1M | 3.2% | 8 | | Dec 2025 | Sneaker brands | 4.1M | 3.7% | 8 | | Jan 2026 | Sneaker brands | 3.4M | 3.5% | 8 | | Feb 2026 | Sneaker brands | 3.4M | 3.8% | 8 | | Mar 2026 | Sneaker brands | 4.1M | 3.7% | 8 | | Apr 2026 | Sneaker brands | 3.4M | 3.4% | 8 | | May 2026 | Sneaker brands | 4.1M | 3.9% | 8 | | Jun 2026 | Sneaker brands | 3.4M | 3.5% | 8 | | Jul 2026 | Sneaker brands | 3.4M | 3.5% | 8 | | Aug 2026 | Sneaker brands | 4.1M | 3.9% | 8 | | Sep 2026 | Sneaker brands | 4.1M | 4.4% | 8 | ## How are Converse’s branded searches counted? Brandwave collects information about searches that people make online using Converse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “converse” ## Which sneaker brands compete with Converse? - [Nike](/demand/global-en/brands/nike) - [Adidas](/demand/global-en/brands/adidas) - [New Balance](/demand/global-en/brands/new-balance) - [Puma](/demand/global-en/brands/puma) - [ASICS](/demand/global-en/brands/asics): Head-to-head: /demand/global-en/compare/asics-vs-converse - [Skechers](/demand/global-en/brands/skechers): Head-to-head: /demand/global-en/compare/converse-vs-skechers - [Vans](/demand/global-en/brands/vans): Head-to-head: /demand/global-en/compare/converse-vs-vans - [HOKA](/demand/global-en/brands/hoka): Head-to-head: /demand/global-en/compare/converse-vs-hoka - [Reebok](/demand/global-en/brands/reebok): Head-to-head: /demand/global-en/compare/converse-vs-reebok - [Salomon](/demand/global-en/brands/salomon) - [Allbirds](/demand/global-en/brands/allbirds) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Converse: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/converse This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/converse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.