---
title: "Continental: search popularity and Share of Search worldwide"
description: "Continental makes tyres sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/continental"
publisher: "Brandwave"
---

# Continental: search popularity and Share of Search worldwide

Continental makes tyres sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Continental
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among tyre brands**: 4.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tyre brands | 5 | 4.9% | 140K |

- [Tyre brands](/demand/global-en/categories/tyre-brands)

## How has branded search demand for Continental changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Continental worldwide held steady at 140K.
- Across the 11 months ending August 2026, Continental’s estimated Share of Search among tyre brands worldwide increased from 3.8% to 4.9%.
- Across the 11 months ending August 2026, Continental rose from 6th to 5th among tyre brands worldwide.

## How did search popularity change for tyre brands worldwide in August 2026?

- In August 2026, Continental overtook Hankook to rank 5th among tyre brands worldwide, at 4.9%.
- In August 2026, Michelin gained estimated Share of Search among tyre brands worldwide, from 51.7% to 52.8%.
- In August 2026, Bridgestone lost estimated Share of Search among tyre brands worldwide, from 15.5% to 13%.
- Estimated monthly branded searches for Pirelli worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.
- Estimated monthly branded searches for Goodyear worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.
- Estimated monthly branded searches for Hankook worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tyre brands | 140K | 3.8% | 6 |
| Nov 2025 | Tyre brands | 140K | 4.3% | 6 |
| Dec 2025 | Tyre brands | 124K | 4.1% | 6 |
| Jan 2026 | Tyre brands | 124K | 3.9% | 6 |
| Feb 2026 | Tyre brands | 115K | 4.1% | 6 |
| Mar 2026 | Tyre brands | 124K | 3.9% | 6 |
| Apr 2026 | Tyre brands | 115K | 3.8% | 6 |
| May 2026 | Tyre brands | 124K | 4.1% | 6 |
| Jun 2026 | Tyre brands | 124K | 4.3% | 6 |
| Jul 2026 | Tyre brands | 124K | 4.3% | 6 |
| Aug 2026 | Tyre brands | 140K | 4.9% | 5 |
| Sep 2026 | Tyre brands | — | — | — |

## How is Continental measured?

Brandwave collects information about searches that people make online using Continental’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “continental tires”
- “continental tyres”

## Which tyre brands compete with Continental?

- [Michelin](/demand/global-en/brands/michelin)
- [Bridgestone](/demand/global-en/brands/bridgestone): Head-to-head: /demand/global-en/compare/bridgestone-vs-continental
- [Goodyear](/demand/global-en/brands/goodyear): Head-to-head: /demand/global-en/compare/continental-vs-goodyear
- [Pirelli](/demand/global-en/brands/pirelli): Head-to-head: /demand/global-en/compare/continental-vs-pirelli
- [Hankook](/demand/global-en/brands/hankook): Head-to-head: /demand/global-en/compare/continental-vs-hankook
- [Yokohama](/demand/global-en/brands/yokohama): Head-to-head: /demand/global-en/compare/continental-vs-yokohama
- [Dunlop](/demand/global-en/brands/dunlop)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Continental: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/continental

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/continental. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.