---
title: "Contiki: search popularity and Share of Search worldwide"
description: "Contiki runs guided tours that New Zealanders and visitors book. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/contiki"
publisher: "Brandwave"
---

# Contiki: search popularity and Share of Search worldwide

Contiki runs guided tours that New Zealanders and visitors book. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Contiki
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among tour operators**: 21.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tour operators | 2 | 21.9% | 90.5K |

- [Tour operators](/demand/global-en/categories/tour-operators)

## How has branded search demand for Contiki changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Contiki worldwide held steady at 90.5K.
- Across the 11 months ending August 2026, Contiki’s estimated Share of Search among tour operators worldwide increased from 20.2% to 21.9%.
- Across the 11 months ending August 2026, Contiki’s estimated Share of Search among tour operators worldwide peaked at 23.9% in April 2026 and was lowest at 19.5% in January 2026.
- Across the 11 months ending August 2026, Contiki rose from 3rd to 2nd among tour operators worldwide.

## How did search popularity change for tour operators worldwide in August 2026?

- Estimated monthly branded searches for Trafalgar worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
- Estimated monthly branded searches for Trailfinders worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026.
- Estimated monthly branded searches for G Adventures worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
- Estimated monthly branded searches for Intrepid Travel worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tour operators | 90.5K | 20.2% | 3 |
| Nov 2025 | Tour operators | 90.5K | 20.2% | 3 |
| Dec 2025 | Tour operators | 90.5K | 22.4% | 3 |
| Jan 2026 | Tour operators | 110K | 19.5% | 3 |
| Feb 2026 | Tour operators | 90.5K | 20.5% | 2 |
| Mar 2026 | Tour operators | 90.5K | 22.9% | 2 |
| Apr 2026 | Tour operators | 90.5K | 23.9% | 2 |
| May 2026 | Tour operators | 90.5K | 22.7% | 2 |
| Jun 2026 | Tour operators | 90.5K | 23.7% | 2 |
| Jul 2026 | Tour operators | 90.5K | 21.9% | 2 |
| Aug 2026 | Tour operators | 90.5K | 21.9% | 2 |
| Sep 2026 | Tour operators | — | — | — |

## How is Contiki measured?

Brandwave collects information about searches that people make online using Contiki’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “contiki”

## Which tour operators compete with Contiki?

- [G Adventures](/demand/global-en/brands/g-adventures): Head-to-head: /demand/global-en/compare/contiki-vs-g-adventures
- [Intrepid Travel](/demand/global-en/brands/intrepid-travel): Head-to-head: /demand/global-en/compare/contiki-vs-intrepid-travel
- [Trafalgar](/demand/global-en/brands/trafalgar): Head-to-head: /demand/global-en/compare/contiki-vs-trafalgar
- [Insight Vacations](/demand/global-en/brands/insight-vacations): Head-to-head: /demand/global-en/compare/contiki-vs-insight-vacations
- [Trailfinders](/demand/global-en/brands/trailfinders): Head-to-head: /demand/global-en/compare/contiki-vs-trailfinders

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Contiki: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/contiki

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/contiki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.