---
title: "Confused.com: search popularity worldwide"
description: "Confused.com is a comparison site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/confused-com"
publisher: "Brandwave"
---

# Confused.com: search popularity worldwide

Confused.com is a comparison site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Confused.com
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among insurance comparison sites**: 5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Insurance comparison sites | 4 | 5% | 148K |

- [Insurance comparison sites](/demand/global-en/categories/insurance-comparison-sites)

## How has branded search demand for Confused.com changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Confused.com worldwide rose from 81K to 148K.
- Across the 11 months ending August 2026, Confused.com’s estimated Share of Search among insurance comparison sites worldwide increased from 3% to 5%.
- Across the 11 months ending August 2026, Confused.com rose from 5th to 4th among insurance comparison sites worldwide.

## How did search popularity change for insurance comparison sites worldwide in August 2026?

- In August 2026, Confused.com gained estimated Share of Search among insurance comparison sites worldwide, from 4.1% to 5%.
- Estimated monthly branded searches for Compare the Market worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.
- Estimated monthly branded searches for NerdWallet worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Insurance comparison sites | 81K | 3% | 5 |
| Nov 2025 | Insurance comparison sites | 81K | 3.3% | 5 |
| Dec 2025 | Insurance comparison sites | 66.2K | 3.1% | 5 |
| Jan 2026 | Insurance comparison sites | 99K | 3.3% | 5 |
| Feb 2026 | Insurance comparison sites | 99K | 3.3% | 5 |
| Mar 2026 | Insurance comparison sites | 121K | 3.8% | 5 |
| Apr 2026 | Insurance comparison sites | 121K | 4% | 5 |
| May 2026 | Insurance comparison sites | 121K | 4.1% | 5 |
| Jun 2026 | Insurance comparison sites | 121K | 4.1% | 4 |
| Jul 2026 | Insurance comparison sites | 121K | 4.1% | 4 |
| Aug 2026 | Insurance comparison sites | 148K | 5% | 4 |
| Sep 2026 | Insurance comparison sites | — | — | — |

## How is Confused.com measured?

Brandwave collects information about searches that people make online using Confused.com’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “confused.com”
- “confusedcom”

## Which insurance comparison sites compete with Confused.com?

- [Compare the Market](/demand/global-en/brands/compare-the-market): Head-to-head: /demand/global-en/compare/compare-the-market-vs-confused-com
- [GoCompare](/demand/global-en/brands/gocompare): Head-to-head: /demand/global-en/compare/confused-com-vs-gocompare
- [MoneySuperMarket](/demand/global-en/brands/moneysupermarket): Head-to-head: /demand/global-en/compare/confused-com-vs-moneysupermarket
- [NerdWallet](/demand/global-en/brands/nerdwallet): Head-to-head: /demand/global-en/compare/confused-com-vs-nerdwallet

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Confused.com: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/confused-com

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/confused-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.