---
title: "Confluence: search popularity and Share of Search worldwide"
description: "Confluence provides tools to organize and share internal team knowledge. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/confluence"
publisher: "Brandwave"
---

# Confluence: search popularity and Share of Search worldwide

Confluence provides tools to organize and share internal team knowledge. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Confluence
- **Owned by**: Atlassian
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among internal knowledge management platforms**: 67.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Internal knowledge management platforms | 1 | 67.8% | 694K |

- [Internal knowledge management platforms](/demand/global-en/categories/internal-knowledge-management-platforms)

## How has branded search demand for Confluence changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Confluence worldwide fell from 849K to 694K.
- Across the 11 months ending August 2026, Confluence’s estimated Share of Search among internal knowledge management platforms worldwide decreased from 69.3% to 67.8%.
- Across the 11 months ending August 2026, Confluence’s estimated Share of Search among internal knowledge management platforms worldwide peaked at 71.4% in June 2026 and was lowest at 63.1% in April 2026.

## How did search popularity change for internal knowledge management platforms worldwide in August 2026?

- In August 2026, Notion gained estimated Share of Search among internal knowledge management platforms worldwide, from 28.7% to 31.1%.
- In August 2026, Confluence lost estimated Share of Search among internal knowledge management platforms worldwide, from 70.6% to 67.8%.
- Estimated monthly branded searches for Nuclino worldwide fell 18.4% over 11 measured months, from 12.2K to 10K in August 2026.
- Estimated monthly branded searches for Guru worldwide fell 17.2% over 11 measured months, from 640 to 530 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Internal knowledge management platforms | 849K | 69.3% | 1 |
| Nov 2025 | Internal knowledge management platforms | 694K | 67.8% | 1 |
| Dec 2025 | Internal knowledge management platforms | 694K | 70.5% | 1 |
| Jan 2026 | Internal knowledge management platforms | 850K | 69.3% | 1 |
| Feb 2026 | Internal knowledge management platforms | 695K | 66.4% | 1 |
| Mar 2026 | Internal knowledge management platforms | 849K | 66.5% | 1 |
| Apr 2026 | Internal knowledge management platforms | 694K | 63.1% | 1 |
| May 2026 | Internal knowledge management platforms | 694K | 66.5% | 1 |
| Jun 2026 | Internal knowledge management platforms | 850K | 71.4% | 1 |
| Jul 2026 | Internal knowledge management platforms | 695K | 70.6% | 1 |
| Aug 2026 | Internal knowledge management platforms | 694K | 67.8% | 1 |
| Sep 2026 | Internal knowledge management platforms | — | — | — |

## How is Confluence measured?

Brandwave collects information about searches that people make online using Confluence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “confluence”
- “confluence app”
- “confluence knowledge base”
- “confluence software”

## Which internal knowledge management platforms compete with Confluence?

- [Notion](/demand/global-en/brands/notion): Head-to-head: /demand/global-en/compare/confluence-vs-notion
- [Nuclino](/demand/global-en/brands/nuclino): Head-to-head: /demand/global-en/compare/confluence-vs-nuclino
- [Guru](/demand/global-en/brands/guru): Head-to-head: /demand/global-en/compare/confluence-vs-guru
- [Slab](/demand/global-en/brands/slab): Head-to-head: /demand/global-en/compare/confluence-vs-slab

## Who owns Confluence?

Confluence is owned by Atlassian. Brandwave also tracks Trello, Atlassian Statuspage and Jira Service Management, owned by the same company, worldwide.

- [Atlassian](/demand/global-en/companies/atlassian): Owns 5 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Confluence?

Confluence is owned by Atlassian. Brandwave also tracks Trello, Atlassian Statuspage and Jira Service Management, owned by the same company, worldwide.

## Cite this page

Brandwave. "Confluence: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/confluence

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/confluence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.