---
title: "Concept2: search popularity and Share of Search worldwide"
description: "Concept2 makes fitness equipment sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/concept2"
publisher: "Brandwave"
---

# Concept2: search popularity and Share of Search worldwide

Concept2 makes fitness equipment sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Concept2
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among rowing machine brands**: 29.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rowing machine brands | 2 | 29.1% | 60.5K |

- [Rowing machine brands](/demand/global-en/categories/rowing-machine-brands)

## How has branded search demand for Concept2 changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Concept2 worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Concept2’s estimated Share of Search among rowing machine brands worldwide increased from 27.6% to 29.1%.
- Across the 11 months ending August 2026, Concept2’s estimated Share of Search among rowing machine brands worldwide peaked at 31.6% in April 2026 and was lowest at 25.1% in February 2026.

## How did search popularity change for rowing machine brands worldwide in August 2026?

- In August 2026, NordicTrack gained estimated Share of Search among rowing machine brands worldwide, from 41% to 43.5%.
- In August 2026, Concept2 gained estimated Share of Search among rowing machine brands worldwide, from 27.4% to 29.1%.
- In August 2026, WaterRower lost estimated Share of Search among rowing machine brands worldwide, from 15% to 13%.
- In August 2026, Peloton lost estimated Share of Search among rowing machine brands worldwide, from 6.7% to 5.8%.
- In August 2026, Sunny Health and Fitness lost estimated Share of Search among rowing machine brands worldwide, from 5.5% to 4.8%.
- In August 2026, Hydrow lost estimated Share of Search among rowing machine brands worldwide, from 4.5% to 3.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rowing machine brands | 60.5K | 27.6% | 2 |
| Nov 2025 | Rowing machine brands | 90.5K | 29.6% | 2 |
| Dec 2025 | Rowing machine brands | 74K | 25.4% | 2 |
| Jan 2026 | Rowing machine brands | 90.5K | 27.9% | 2 |
| Feb 2026 | Rowing machine brands | 60.5K | 25.1% | 2 |
| Mar 2026 | Rowing machine brands | 60.5K | 28.2% | 2 |
| Apr 2026 | Rowing machine brands | 60.5K | 31.6% | 2 |
| May 2026 | Rowing machine brands | 60.5K | 31.6% | 2 |
| Jun 2026 | Rowing machine brands | 49.5K | 27.6% | 2 |
| Jul 2026 | Rowing machine brands | 49.5K | 27.4% | 2 |
| Aug 2026 | Rowing machine brands | 60.5K | 29.1% | 2 |
| Sep 2026 | Rowing machine brands | — | — | — |

## How is Concept2 measured?

Brandwave collects information about searches that people make online using Concept2’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “concept2”

## Which rowing machine brands compete with Concept2?

- [NordicTrack](/demand/global-en/brands/nordictrack): Head-to-head: /demand/global-en/compare/concept2-vs-nordictrack
- [WaterRower](/demand/global-en/brands/waterrower): Head-to-head: /demand/global-en/compare/concept2-vs-waterrower
- [Peloton](/demand/global-en/brands/peloton): Head-to-head: /demand/global-en/compare/concept2-vs-peloton
- [Sunny Health and Fitness](/demand/global-en/brands/sunny-health): Head-to-head: /demand/global-en/compare/concept2-vs-sunny-health
- [Hydrow](/demand/global-en/brands/hydrow): Head-to-head: /demand/global-en/compare/concept2-vs-hydrow

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Concept2: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/concept2

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/concept2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.