---
title: "Compare the Market: search popularity and Share of Search worldwide"
description: "Compare the Market is a comparison site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/compare-the-market"
publisher: "Brandwave"
---

# Compare the Market: search popularity and Share of Search worldwide

Compare the Market is a comparison site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Compare the Market
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among insurance comparison sites**: 51.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Insurance comparison sites | 1 | 51.6% | 1.5M |

- [Insurance comparison sites](/demand/global-en/categories/insurance-comparison-sites)

## How has branded search demand for Compare the Market changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Compare the Market worldwide rose from 1.2M to 1.5M.
- Across the 11 months ending August 2026, Compare the Market’s estimated Share of Search among insurance comparison sites worldwide increased from 46.1% to 51.6%.
- Across the 11 months ending August 2026, Compare the Market’s estimated Share of Search among insurance comparison sites worldwide peaked at 51.8% in June 2026 and was lowest at 46.1% in October 2025.

## How did search popularity change for insurance comparison sites worldwide in August 2026?

- Estimated monthly branded searches for Confused.com worldwide rose 82.7% over 11 measured months, from 40.5K to 74K in August 2026.
- Estimated monthly branded searches for Compare the Market worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.
- Estimated monthly branded searches for NerdWallet worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Insurance comparison sites | 1.2M | 46.1% | 1 |
| Nov 2025 | Insurance comparison sites | 1.2M | 50.3% | 1 |
| Dec 2025 | Insurance comparison sites | 1M | 47.3% | 1 |
| Jan 2026 | Insurance comparison sites | 1.5M | 51.1% | 1 |
| Feb 2026 | Insurance comparison sites | 1.5M | 51.6% | 1 |
| Mar 2026 | Insurance comparison sites | 1.5M | 47.9% | 1 |
| Apr 2026 | Insurance comparison sites | 1.5M | 50.9% | 1 |
| May 2026 | Insurance comparison sites | 1.5M | 51.4% | 1 |
| Jun 2026 | Insurance comparison sites | 1.5M | 51.8% | 1 |
| Jul 2026 | Insurance comparison sites | 1.5M | 51.8% | 1 |
| Aug 2026 | Insurance comparison sites | 1.5M | 51.6% | 1 |
| Sep 2026 | Insurance comparison sites | — | — | — |

## How is Compare the Market measured?

Brandwave collects information about searches that people make online using Compare the Market’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “compare the market”

## Which insurance comparison sites compete with Compare the Market?

- [GoCompare](/demand/global-en/brands/gocompare): Head-to-head: /demand/global-en/compare/compare-the-market-vs-gocompare
- [MoneySuperMarket](/demand/global-en/brands/moneysupermarket): Head-to-head: /demand/global-en/compare/compare-the-market-vs-moneysupermarket
- [NerdWallet](/demand/global-en/brands/nerdwallet): Head-to-head: /demand/global-en/compare/compare-the-market-vs-nerdwallet
- [Confused.com](/demand/global-en/brands/confused-com): Head-to-head: /demand/global-en/compare/compare-the-market-vs-confused-com

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Compare the Market: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/compare-the-market

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/compare-the-market. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.