---
title: "Common App: search popularity and Share of Search worldwide"
description: "Common App is a university application platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/common-app"
publisher: "Brandwave"
---

# Common App: search popularity and Share of Search worldwide

Common App is a university application platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Common App
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among university application platforms**: 54.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| University application platforms | 1 | 54.1% | 1.8M |

- [University application platforms](/demand/global-en/categories/university-application-platforms)

## How has branded search demand for Common App changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Common App worldwide fell from 4.1M to 1.8M.
- Across the 11 months ending August 2026, Common App’s estimated Share of Search among university application platforms worldwide decreased from 76.2% to 54.1%.
- Across the 11 months ending August 2026, Common App’s estimated Share of Search among university application platforms worldwide peaked at 76.2% in October 2025 and was lowest at 33.9% in June 2026.

## How did search popularity change for university application platforms worldwide in August 2026?

- In August 2026, Common App overtook UCAS to take the highest estimated Share of Search among university application platforms worldwide, at 54.1%.
- In August 2026, UCAS lost estimated Share of Search among university application platforms worldwide, from 52.7% to 44.3%.
- In August 2026, ApplyBoard lost estimated Share of Search among university application platforms worldwide, from 2.1% to 0.8%.
- In August 2026, Studyportals lost estimated Share of Search among university application platforms worldwide, from 2.1% to 0.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | University application platforms | 4.1M | 76.2% | 1 |
| Nov 2025 | University application platforms | 1.8M | 54.2% | 1 |
| Dec 2025 | University application platforms | 1.5M | 49.2% | 1 |
| Jan 2026 | University application platforms | 1.2M | 44% | 2 |
| Feb 2026 | University application platforms | 673K | 43.6% | 2 |
| Mar 2026 | University application platforms | 550K | 38.7% | 2 |
| Apr 2026 | University application platforms | 450K | 38.4% | 2 |
| May 2026 | University application platforms | 450K | 38.4% | 2 |
| Jun 2026 | University application platforms | 450K | 33.9% | 2 |
| Jul 2026 | University application platforms | 550K | 43.1% | 2 |
| Aug 2026 | University application platforms | 1.8M | 54.1% | 1 |
| Sep 2026 | University application platforms | — | — | — |

## How is Common App measured?

Brandwave collects information about searches that people make online using Common App’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “common app”

## Which university application platforms compete with Common App?

- [UCAS](/demand/global-en/brands/ucas): Head-to-head: /demand/global-en/compare/common-app-vs-ucas
- [ApplyBoard](/demand/global-en/brands/applyboard): Head-to-head: /demand/global-en/compare/applyboard-vs-common-app
- [Studyportals](/demand/global-en/brands/studyportals): Head-to-head: /demand/global-en/compare/common-app-vs-studyportals
- [Coalition](/demand/global-en/brands/coalition)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Common App: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/common-app

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/common-app. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.